The Food Trend Conference is over

You can already register now for the Food Trend webinar to be held in February

The webinar gives you insights into the latest food trends, consumer behavior and innovation through presentations from leading experts. You'll learn about future food habits, health trends and commercial opportunities as well as access unique networking opportunities.

Read more and register for the webinar

Conference

Food Trend Conference

Food Trend Conference

Get first-hand first-hand knowledge about tomorrow's food trends

For the entire food industry

Food trends for 2026+

The conference gives you insights into the latest food trends, consumer behavior and innovation through presentations from leading experts. You will gain knowledge about future food habits, health trends and commercial opportunities as well as access to unique networking opportunities.

Join us for a day of inspiring cases, topical analysis and concrete tools to strengthen your business in a rapidly evolving industry.

Speakers

Review zeitgeist, trends and consumer behaviour

Louise Byg Kongsholm
Director and trend researcher at pej gruppen

Louise Byg Kongsholm gives the big picture of the changes that are happening; both the big shifts in society and the big trends, but also the small changes in consumer attitudes and actions that give signs of what the future holds.

The most commercial food trends

Lennart Wallander
Chief Officer of Tomorrow at Food & Friends

Get a complete update on the most commercial food trends. What's driving the development and how can companies leverage the latest trends for growth? Lennart Wallander, Chief Officer of Tomorrow at Food & Friends, gives a sharp insight into the food market of the future.

Home and kitchen trends 2025+

Mads Arlien-Søborg
Trend researcher at pej gruppen

How will the kitchen evolve in the coming years? Trend researcher Mads Arlien-Søborg presents key insights from the pej group's latest trend report 'Kitchen Trends 2025+: The Heart of the Home'. Gain insights into the colors, materials and functionality that will shape the kitchen design of the future and understand the role of the kitchen.

Latest Nordic diet studies

Sisse Fagt
Senior Advisor at the National Food Institute

The latest Nordic dietary surveys provide a unique insight into how our eating habits are evolving. Sisse Fagt, Senior Advisor at the National Food Institute, has followed Danish diets closely for 30 years and leads research on diet, physical activity and obesity in the Nordic region. At the conference, she will share her knowledge of food market trends and how new products can quickly change our diets, while presenting the latest data shaping the future of diet and health.

Physical and mental health in the workplace

Anne Hjernøe - only Herning and Copenhagen
TV host and cookbook author

There is no doubt that a healthy work environment attracts and retains good employees, and that skilled and stable employees produce better results on all parameters.

But health is not just about food and exercise.

Health is also very much about relationships, being seen, heard and recognized, and having work-life balance.

Based on her own life, writing and work with health over many years, Anne Hjernøe talks about how an increased focus on employee health and well-being can reduce stress and lifestyle diseases, and increase job satisfaction, productivity and creativity.

There will be a focus on:

  • How small actions can create big changes
  • How eating habits and exercise routines affect our energy and well-being
    Why breaks pay off
  • How motivation and information provide great tools and create a sense of community
  • And about the importance of everyone in the company feeling like they are working in the same direction

My food journey - 18 years of food joy

Trine Sandberg - Oslo only
Lawyer, food blogger and cookbook author

Trine Sandberg runs Trine's food blog and has written 7 best-selling cookbooks. Here she will talk about her 18-year food journey, where she finds inspiration for her recipes, the important dialog with her readers, and a little about how she relates to new trends. Perhaps the food industry can learn something from cookbook authors and other food communicators?

Innovation and creativity at the forefront

Anders Fiskbæk - Herning and Copenhagen only
Head of Business Development at 7-Eleven

7-Eleven has long been part of promoting entrepreneurship and innovation in the food and beverage industry. Anders Fiskbæk, Head of Business Development, talks about the latest initiative, Innovation Corner, which is a place where entrepreneurs can present their products and ideas and get industry-specific sparring.

Frozen vegetables - the road to health

Lars Johan Røsholt - Oslo only
Chef and technical consultant at Norrek

How can frozen vegetables, fruit and berries help us meet the authorities' recommendation of 500-800 grams a day, while also increasing self-sufficiency? Lars Johan Røsholt - chef, technical consultant at Norrek and future product manager - provides concrete answers. Hear how his practical experience and insight into raw materials makes it easy to integrate frozen products into everyday life to benefit both health and local producers.

The difficult path to sustainable change

Ragnhild Eg - Oslo only
Senior scientist at Nofima

Ragnhild Eg is a senior researcher at Nofima, where she works to understand consumers' food habits and food choices. Every day we are faced with countless small and big decisions, what to put on our lunch plate or dinner table are just a few of them. For most consumers, sustainability is low on the list of priorities and we still have a long way to go when it comes to awareness of the carbon footprint of our overall food consumption.

This talk will highlight the difference between habits and conscious choices to understand why it is so difficult to change the way we eat. We will also review insights from studies that work to integrate sustainability into our daily considerations.

Cases from relevant players in the food industry

Clutch Cognition - Herning and Copenhagen only

Clutch Cognition is an innovative company exploring new ways to optimize mental performance through diet and technology. Hear their story and how they bring science and innovation together.

Phantom Brew - all 3 cities

Fantom Brew creates unique flavors with a new approach to the art of brewing. Discover their journey, their vision for the future of beer, and how they challenge the market with creative innovation and exciting communication.

Friis Holm Chokolade - only Herning and Copenhagen

Friis Holm Chocolate is known for its uncompromising quality and in-depth craftsmanship. Get an insight into the passion for cocoa and the latest initiatives that put Danish chocolate on the world map.

Wabba - only participating in Oslo

Kristian K. Fredheim is the banking executive who quit his job as Head of Communications at Sbanken ASA and mortgaged everything he owned to go all-in with his proprietary and healthy super snack called Wabba, based on - of all things - beans. With great enthusiasm and a clear entrepreneurial spirit, he is now aiming to make Wabba the new favorite snack of Norwegians.

Smukfest - Herning and Copenhagen only

Community, Anti-Daily, Volunteerism, Whimsy and Sustainability. Under these headings, Stig Andersen, Wizard of Magic, and Frank Møller Worch, Walthonomist, talk about the history of Smukfest from the 80s to the present, and about how trends and developments look in a future perspective.

Pincho Nation - Herning and Copenhagen only

The Pincho Nation restaurant chain is known for its exciting decor, colorful cocktails and a menu with tapas dishes from around the world. Behind the successful establishment in Randers and Herning is franchisee Tommy Refshøj, who shares their experience and perspectives on running a restaurant.

The 2025 Food Conference will feature 10 unique talks covering a wide range of topics, from circular economy and sustainable packaging to the latest innovations in plant-based foods.

The conference is for anyone with an interest in food, innovation and consumer behaviour

  • Manufacturers and product developers
  • Concept developers and communicators
  • Packaging companies
  • Wholesale and supermarket chains
  • Restaurants, cafes and canteens
  • Food education and culinary students

Buy pej Food Trend Mag with discount

Food Trend Mag 11 - your tool for the food industry of the future

With the purchase of pej Food Trend Mag you get a unique knowledge kit:

Physical magazine: 130+ pages packed with new insights and trends.
Digital edition: always at your fingertips.
50+ international trend reports from LSN Global, PSFK, Mintel and others.
Exclusive digital material: films and music from the food conference.

Order the magazine with your ticket and get a 50% discount (normal price DKK 2,000).

Food Trend Mag 11 provides you with knowledge that inspires, provides an overview and shows the way for the food and beverage market of the future.

Read more about pej food trend mag

What you get at the conference

  • Insightful and inspiring talks by prominent personalities
  • Forwarding selected presentations after the conference
  • Full catering and pampering all day
  • Networking and sparring with like-minded people
  • View and buy the latest inspirational books
  • Special price on purchase of Kitchen Trend Report (available on the day)
  • Special price on Retail Mega Mag #4 (available on the day)

Date and time

Oslo, September 23, 2025

Dansens Hus
Vulkan 1
0182 Oslo, Norway

Herning September 30, 2025

pej gruppen
Bitsovvej 2
7400 Herning, Denmark

Copenhagen October 1, 2025

Mogens Dahl Concert Hall
Snorresgade 22
2300 Copenhagen S

Duration: 9:00-16:00
(Check in and light breakfast from 8:30 am)

Price

DKK 4.000,- / € 535

per participant including Food Trend Mag 11

DKK 3.000,- / € 405

per participant excluding Food Trend Mag 11

DKK 2.500,- / € 335

per educator excluding Food Trend Mag 11

Buy tickets

Prices in Danish kroner and excluding VAT and fees.

Are you more than three from the same company? Write to konference@pejgruppen.dk for a total company offer.

Additional purchases

Food Trend Mag 11

DKK 1.000,- (Save 50%)
Normal price: DKK 2.000,-

Can be ordered together with the conference ticket or purchased on the day of the conference

Kitchen trend report

DKK 1.000,- (Save 50%)
Normal price: DKK 2.000,-

Available for purchase on the day of the conference

Retail Mega Mag #4

DKK 250,- (Save 50%)
Normal price: DKK 500,-

Available for purchase on the day of the conference

Program

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What past participants say

What past participants say

"Thank you for a great trend conference AW 25/26 in Herning.
We just want to praise you and say that the whole day was really, really good and provided great value for us.
We have previously criticized you a little bit for not focusing enough on colors and style. We think you have corrected that. Thank you for that. The two outside speakers, Maria and Mads, were very interesting, relevant and extremely valuable. So all in all, thank you for a great day."

- Elna Maria Bruun Purchasing manager, Ib Laursen

Frequently asked questions

Order this year's Food Trend Mag with your ticket and get a 50% discount.

Read about the magazine here

If you have allergies, follow a diet or have special requests for the food on the day of the conference, please contact us immediately after registration. We will finalize the menu and number of participants three weeks before the start of the conference.

As a rule, our conferences are always held. If we are forced to cancel a conference, we will of course credit the full amount.

Tilmeldinger er som udgangspunkt bindende. Hvis du  afmelder dig senere end 30 dage før konferencen, kan beløbet ikke krediteres. Det er dog altid muligt at sende en anden person fra samme virksomhed i stedet, hvis dette oplyses i forvejen. Ring på 9711 8900 eller skriv til konference@pejgruppen.dk.

If you fall ill and are unable to attend a physical conference, you can choose to give the ticket to a colleague instead.

We organize organize many events every year, see see also other current events

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