The Food Trend Conference is over
You can already register now for the Food Trend webinar to be held in February
The webinar gives you insights into the latest food trends, consumer behavior and innovation through presentations from leading experts. You'll learn about future food habits, health trends and commercial opportunities as well as access unique networking opportunities.
Conference
Food Trend Conference
Food Trend Conference
Get first-hand first-hand knowledge about tomorrow's food trends
For the entire food industry
Food trends for 2026+
The conference gives you insights into the latest food trends, consumer behavior and innovation through presentations from leading experts. You will gain knowledge about future food habits, health trends and commercial opportunities as well as access to unique networking opportunities.
Join us for a day of inspiring cases, topical analysis and concrete tools to strengthen your business in a rapidly evolving industry.
Speakers
Review zeitgeist, trends and consumer behaviour
Louise Byg Kongsholm
Director and trend researcher at pej gruppen
Louise Byg Kongsholm gives the big picture of the changes that are happening; both the big shifts in society and the big trends, but also the small changes in consumer attitudes and actions that give signs of what the future holds.
The most commercial food trends
Lennart Wallander
Chief Officer of Tomorrow at Food & Friends
Get a complete update on the most commercial food trends. What's driving the development and how can companies leverage the latest trends for growth? Lennart Wallander, Chief Officer of Tomorrow at Food & Friends, gives a sharp insight into the food market of the future.
Home and kitchen trends 2025+
Mads Arlien-Søborg
Trend researcher at pej gruppen
How will the kitchen evolve in the coming years? Trend researcher Mads Arlien-Søborg presents key insights from the pej group's latest trend report 'Kitchen Trends 2025+: The Heart of the Home'. Gain insights into the colors, materials and functionality that will shape the kitchen design of the future and understand the role of the kitchen.
Latest Nordic diet studies
Sisse Fagt
Senior Advisor at the National Food Institute
The latest Nordic dietary surveys provide a unique insight into how our eating habits are evolving. Sisse Fagt, Senior Advisor at the National Food Institute, has followed Danish diets closely for 30 years and leads research on diet, physical activity and obesity in the Nordic region. At the conference, she will share her knowledge of food market trends and how new products can quickly change our diets, while presenting the latest data shaping the future of diet and health.
Physical and mental health in the workplace
Anne Hjernøe - only Herning and Copenhagen
TV host and cookbook author
There is no doubt that a healthy work environment attracts and retains good employees, and that skilled and stable employees produce better results on all parameters.
But health is not just about food and exercise.
Health is also very much about relationships, being seen, heard and recognized, and having work-life balance.
Based on her own life, writing and work with health over many years, Anne Hjernøe talks about how an increased focus on employee health and well-being can reduce stress and lifestyle diseases, and increase job satisfaction, productivity and creativity.
There will be a focus on:
- How small actions can create big changes
- How eating habits and exercise routines affect our energy and well-being
Why breaks pay off - How motivation and information provide great tools and create a sense of community
- And about the importance of everyone in the company feeling like they are working in the same direction
My food journey - 18 years of food joy
Trine Sandberg - Oslo only
Lawyer, food blogger and cookbook author
Trine Sandberg runs Trine's food blog and has written 7 best-selling cookbooks. Here she will talk about her 18-year food journey, where she finds inspiration for her recipes, the important dialog with her readers, and a little about how she relates to new trends. Perhaps the food industry can learn something from cookbook authors and other food communicators?
Innovation and creativity at the forefront
Anders Fiskbæk - Herning and Copenhagen only
Head of Business Development at 7-Eleven
7-Eleven has long been part of promoting entrepreneurship and innovation in the food and beverage industry. Anders Fiskbæk, Head of Business Development, talks about the latest initiative, Innovation Corner, which is a place where entrepreneurs can present their products and ideas and get industry-specific sparring.
Frozen vegetables - the road to health
Lars Johan Røsholt - Oslo only
Chef and technical consultant at Norrek
How can frozen vegetables, fruit and berries help us meet the authorities' recommendation of 500-800 grams a day, while also increasing self-sufficiency? Lars Johan Røsholt - chef, technical consultant at Norrek and future product manager - provides concrete answers. Hear how his practical experience and insight into raw materials makes it easy to integrate frozen products into everyday life to benefit both health and local producers.
The difficult path to sustainable change
Ragnhild Eg - Oslo only
Senior scientist at Nofima
Ragnhild Eg is a senior researcher at Nofima, where she works to understand consumers' food habits and food choices. Every day we are faced with countless small and big decisions, what to put on our lunch plate or dinner table are just a few of them. For most consumers, sustainability is low on the list of priorities and we still have a long way to go when it comes to awareness of the carbon footprint of our overall food consumption.
This talk will highlight the difference between habits and conscious choices to understand why it is so difficult to change the way we eat. We will also review insights from studies that work to integrate sustainability into our daily considerations.
Cases from relevant players in the food industry
Wabba - only participating in Oslo
Kristian K. Fredheim is the banking executive who quit his job as Head of Communications at Sbanken ASA and mortgaged everything he owned to go all-in with his proprietary and healthy super snack called Wabba, based on - of all things - beans. With great enthusiasm and a clear entrepreneurial spirit, he is now aiming to make Wabba the new favorite snack of Norwegians.
Smukfest - Herning and Copenhagen only
Community, Anti-Daily, Volunteerism, Whimsy and Sustainability. Under these headings, Stig Andersen, Wizard of Magic, and Frank Møller Worch, Walthonomist, talk about the history of Smukfest from the 80s to the present, and about how trends and developments look in a future perspective.
Pincho Nation - Herning and Copenhagen only
The Pincho Nation restaurant chain is known for its exciting decor, colorful cocktails and a menu with tapas dishes from around the world. Behind the successful establishment in Randers and Herning is franchisee Tommy Refshøj, who shares their experience and perspectives on running a restaurant.
The 2025 Food Conference will feature 10 unique talks covering a wide range of topics, from circular economy and sustainable packaging to the latest innovations in plant-based foods.
Buy pej Food Trend Mag with discount
Food Trend Mag 11 - your tool for the food industry of the future
With the purchase of pej Food Trend Mag you get a unique knowledge kit:
Physical magazine: 130+ pages packed with new insights and trends.
Digital edition: always at your fingertips.
50+ international trend reports from LSN Global, PSFK, Mintel and others.
Exclusive digital material: films and music from the food conference.
Order the magazine with your ticket and get a 50% discount (normal price DKK 2,000).
Food Trend Mag 11 provides you with knowledge that inspires, provides an overview and shows the way for the food and beverage market of the future.

What you get at the conference
- Insightful and inspiring talks by prominent personalities
- Forwarding selected presentations after the conference
- Full catering and pampering all day
- Networking and sparring with like-minded people
- View and buy the latest inspirational books
- Special price on purchase of Kitchen Trend Report (available on the day)
- Special price on Retail Mega Mag #4 (available on the day)
Date and time
Oslo, September 23, 2025
Dansens Hus
Vulkan 1
0182 Oslo, Norway
Herning September 30, 2025
pej gruppen
Bitsovvej 2
7400 Herning, Denmark
Copenhagen October 1, 2025
Mogens Dahl Concert Hall
Snorresgade 22
2300 Copenhagen S
Duration: 9:00-16:00
(Check in and light breakfast from 8:30 am)
Price
DKK 4.000,- / € 535
per participant including Food Trend Mag 11
DKK 3.000,- / € 405
per participant excluding Food Trend Mag 11
DKK 2.500,- / € 335
per educator excluding Food Trend Mag 11
Prices in Danish kroner and excluding VAT and fees.
Are you more than three from the same company? Write to konference@pejgruppen.dk for a total company offer.
Additional purchases
Food Trend Mag 11
DKK 1.000,- (Save 50%)
Normal price: DKK 2.000,-
Can be ordered together with the conference ticket or purchased on the day of the conference
Kitchen trend report
DKK 1.000,- (Save 50%)
Normal price: DKK 2.000,-
Available for purchase on the day of the conference
Retail Mega Mag #4
DKK 250,- (Save 50%)
Normal price: DKK 500,-
Available for purchase on the day of the conference
Program
What past participants say

pej gruppen delivered an incredibly inspiring conference day filled with exciting and relevant presentations. I left with renewed knowledge about both sustainability and artificial intelligence, combined with inspiring lectures and excellent catering, all served in the most beautiful surroundings.
The day provided an in-depth insight into the changing times we are facing, characterized by resource scarcity and overconsumption. It was certainly food for thought. It was my first time at PEJ Group's FOOD & CONSUMER TRENDS conference - but definitely not the last!
Henriette Søgaard, Innovation at Carl J. Nielsen

I would just like to say thank you very much for a terrific conference. Not least the high level of catering! As an entrepreneur looking for new ideas and inspiration for my next business, the conference has given me invaluable insights into the latest trends in food, eating habits, digitalization and consumer behavior. The annual conference is a must for anyone who wants to be at the forefront of the food industry and where future possibilities really come to life.
Nicolai Denmark Johannesen, Founder of Reshopper.com

I would just like to say thank you very much for a terrific conference. Not least the high level of catering! As an entrepreneur looking for new ideas and inspiration for my next business, the conference has given me invaluable insights into the latest trends in food, eating habits, digitalization and consumer behavior. The annual conference is a must for anyone who wants to be at the forefront of the food industry and where future possibilities really come to life.
Nicolai Denmark Johannesen, Founder of Reshopper.com

Many thanks to pej gruppen for an extremely exciting food conference. As a teacher at HHX, I found many inspiring points of reference that I can use in my teaching, especially in the subject of marketing. The presentations on AI and digitalization as well as topics such as innovation and sustainability were particularly relevant. There was also very exciting content on recycling materials and the opportunity to taste new products from innovative manufacturers. The networking part gave the opportunity to meet people from different industries and it was rewarding to get new inspiration and professional input - for once as a listener instead of being the one teaching.
Tilde Mose, Lecturer & Commercial & Retail Management at Learnmark Gymnasium HHX & HTX

"It's always both rewarding and enjoyable to attend the pej group's conferences. You get an insight into what's going on, and you also meet exciting and professionally strong speakers who are good at communicating their messages."
Jacob Holst Mouritzen, strategy consultant & lifestyle expert in "Kender du typen?"

"Trendspotting and consumer insights are crucial in my work and pej gruppen gives me valuable knowledge and inspiration that I can put directly into my work."
Helle Dollerup Lyngaa Wegeberg, Creative Director at Cameleon Creatives
What past participants say

"Trendspotting and consumer insights are crucial in my work and pej gruppen gives me valuable knowledge and inspiration that I can put directly into my work."
Helle Dollerup Lyngaa Wegeberg, Creative Director at Cameleon Creatives

"It's always both rewarding and enjoyable to attend the pej group's conferences. You get an insight into what's going on, and you also meet exciting and professionally strong speakers who are good at communicating their messages."
Jacob Holst Mouritzen, strategy consultant & lifestyle expert in "Kender du typen?"

pej gruppen delivered an incredibly inspiring conference day filled with exciting and relevant presentations. I left with renewed knowledge about both sustainability and artificial intelligence, combined with inspiring lectures and excellent catering, all served in the most beautiful surroundings.
Henriette Søgaard, Innovation at Carl J. Nielsen

I would just like to say thank you very much for a terrific conference. Not least the high level of catering! As an entrepreneur looking for new ideas and inspiration for my next business, the conference has given me invaluable insights into the latest trends in food, eating habits, digitalization and consumer behavior.
Nicolai Denmark Johannesen, Founder of Reshopper.com

The day provided an in-depth insight into the changing times we are facing, characterized by resource scarcity and overconsumption. It was certainly food for thought. It was my first time at PEJ Group's FOOD & CONSUMER TRENDS conference - but definitely not the last!
Henriette Søgaard, Innovation at Carl J. Nielsen

The annual conference is a must for anyone who wants to be at the forefront of the food industry and where future possibilities really come to life.
Nicolai Danmark Johannesen, Founder of Reshopper.com
"Thank you for a great trend conference AW 25/26 in Herning.
We just want to praise you and say that the whole day was really, really good and provided great value for us.
We have previously criticized you a little bit for not focusing enough on colors and style. We think you have corrected that. Thank you for that. The two outside speakers, Maria and Mads, were very interesting, relevant and extremely valuable. So all in all, thank you for a great day."
- Elna Maria Bruun Purchasing manager, Ib Laursen
Frequently asked questions
Order this year's Food Trend Mag with your ticket and get a 50% discount.
If you have allergies, follow a diet or have special requests for the food on the day of the conference, please contact us immediately after registration. We will finalize the menu and number of participants three weeks before the start of the conference.
As a rule, our conferences are always held. If we are forced to cancel a conference, we will of course credit the full amount.
Tilmeldinger er som udgangspunkt bindende. Hvis du afmelder dig senere end 30 dage før konferencen, kan beløbet ikke krediteres. Det er dog altid muligt at sende en anden person fra samme virksomhed i stedet, hvis dette oplyses i forvejen. Ring på 9711 8900 eller skriv til konference@pejgruppen.dk.
If you fall ill and are unable to attend a physical conference, you can choose to give the ticket to a colleague instead.








































