Food Trend Webinar
March 4, 2024

There's still time to get updated on food trends for 2026+

Read more about the webinar

Food conference

Get first-hand knowledge of tomorrow's food trends
- attend this year's food conference at anniversary price
Oslo September 23, 2025
Herning September 30, 2025
Copenhagen October 1, 2025

Food & Beverage
conference

Get first-hand knowledge of tomorrow's food trends
- attend this year's food conference at anniversary price
Oslo September 23, 2025
Herning September 30, 2025
Copenhagen October 1, 2025

For the entire food industry

Food trends for 2026+

The conference gives you insights into the latest food trends, consumer behavior and innovation through presentations from leading experts. You will gain knowledge about future food habits, health trends and commercial opportunities as well as access to unique networking opportunities.

Join us for a day of inspiring cases, topical analysis and concrete tools to strengthen your business in a rapidly evolving industry.

Speakers

Review zeitgeist, trends and consumer behaviour

Louise Byg Kongsholm
Director and trend researcher at pej gruppen

Louise Byg Kongsholm gives the big picture of the changes that are happening; both the big shifts in society and the big trends, but also the small changes in consumer attitudes and actions that give signs of what the future holds.

The most commercial food trends

Lennart Wallander
Chief Officer of Tomorrow at Food & Friends

Get a complete update on the most commercial food trends. What's driving the development and how can companies leverage the latest trends for growth? Lennart Wallander, Chief Officer of Tomorrow at Food & Friends, gives a sharp insight into the food market of the future.

Longevity - the new health trend

Mads Arlien-Søborg
Trend researcher at pej gruppen

Mads Arlien-Søborg, trend researcher and speaker, will take you on an exciting journey into the concept of longevity, which originates from modern medicine. This phenomenon is not only about achieving a longer and healthier life, but it also has deep roots in our lifestyle and affects a wide range of areas, especially food and drink.

Latest Nordic diet studies

Sisse Fagt
Senior Advisor at the National Food Institute

The latest Nordic dietary surveys provide a unique insight into how our eating habits are evolving. Sisse Fagt, Senior Advisor at the National Food Institute, has followed Danish diets closely for 30 years and leads research on diet, physical activity and obesity in the Nordic region. At the conference, she will share her knowledge of food market trends and how new products can quickly change our diets, while presenting the latest data shaping the future of diet and health.

Physical and mental health in the workplace

Anne Hjernøe - only Herning and Copenhagen
TV host and cookbook author

There is no doubt that a healthy work environment attracts and retains good employees, and that skilled and stable employees produce better results on all parameters.

But health is not just about food and exercise.

Health is also very much about relationships, being seen, heard and recognized, and having work-life balance.

Based on her own life, writing and work with health over many years, Anne Hjernøe talks about how an increased focus on employee health and well-being can reduce stress and lifestyle diseases, and increase job satisfaction, productivity and creativity.

There will be a focus on:

  • How small actions can create big changes
  • How eating habits and exercise routines affect our energy and well-being
    Why breaks pay off
  • How motivation and information provide great tools and create a sense of community
  • And about the importance of everyone in the company feeling like they are working in the same direction

My food journey - 18 years of food joy

Trine Sandberg - Oslo only
Lawyer, food blogger and cookbook author

Trine Sandberg runs Trine's food blog and has written 7 best-selling cookbooks. Here she will talk about her 18-year food journey, where she finds inspiration for her recipes, the important dialog with her readers, and a little about how she relates to new trends. Perhaps the food industry can learn something from cookbook authors and other food communicators?

Innovation and creativity at the forefront

Anders Fiskbæk - Herning and Copenhagen only
Head of Business Development at 7-Eleven

7-Eleven has long been part of promoting entrepreneurship and innovation in the food and beverage industry. Anders Fiskbæk, Head of Business Development, talks about the latest initiative, Innovation Corner, which is a place where entrepreneurs can present their products and ideas and get industry-specific sparring.

Frozen vegetables - the road to health

Lars Johan Røsholt - Oslo only
Chef and technical consultant at Norrek

How can frozen vegetables, fruit and berries help us meet the authorities' recommendation of 500-800 grams a day, while also increasing self-sufficiency? Lars Johan Røsholt - chef, technical consultant at Norrek and future product manager - provides concrete answers. Hear how his practical experience and insight into raw materials makes it easy to integrate frozen products into everyday life to benefit both health and local producers.

The difficult path to sustainable change

Ragnhild Eg - Oslo only
Senior scientist at Nofima

Ragnhild Eg is a senior researcher at Nofima, where she works to understand consumers' food habits and food choices. Every day we are faced with countless small and big decisions, what to put on our lunch plate or dinner table are just a few of them. For most consumers, sustainability is low on the list of priorities and we still have a long way to go when it comes to awareness of the carbon footprint of our overall food consumption.

This talk will highlight the difference between habits and conscious choices to understand why it is so difficult to change the way we eat. We will also review insights from studies that work to integrate sustainability into our daily considerations.

More lectures on the way

Cases from relevant players in the food industry

Clutch Cognition

Clutch Cognition is an innovative company exploring new ways to optimize mental performance through diet and technology. Hear their story and how they bring science and innovation together.

Phantom Brew

Fantom Brew creates unique flavors with a new approach to the art of brewing. Discover their journey, their vision for the future of beer, and how they challenge the market with creative innovation and exciting communication.

Friis Holm Chocolate

Friis Holm Chocolate is known for its uncompromising quality and in-depth craftsmanship. Get an insight into the passion for cocoa and the latest initiatives that put Danish chocolate on the world map.

Wabba - only participating in Oslo

Kristian K. Fredheim is the banking executive who quit his job as Head of Communications at Sbanken ASA and mortgaged everything he owned to go all-in with his proprietary and healthy super snack called Wabba, based on - of all things - beans. With great enthusiasm and a clear entrepreneurial spirit, he is now aiming to make Wabba the new favorite snack of Norwegians.

Smukfest - Herning and Copenhagen only

Community, Anti-Daily, Volunteerism, Quirkiness and Sustainability. Under these headings, wizard Stig Adensern and Walthonomist Frank Møller Worch talk about the history of Smukfest from the 80s to the present, and about how trends and developments look in a future perspective.

Pincho Nation - Herning and Copenhagen only

The Pincho Nation restaurant chain is known for its exciting decor, colorful cocktails and a menu with tapas dishes from around the world. Behind the successful establishment in Randers and Herning is franchisee Tommy Refshøj, who shares their experience and perspectives on running a restaurant.

The 2025 Food Conference will feature 10 unique talks covering a wide range of topics, from circular economy and sustainable packaging to the latest innovations in plant-based foods.

The conference is for anyone with an interest in food, innovation and consumer behaviour

  • Manufacturers and product developers
  • Concept developers and communicators
  • Packaging companies
  • Wholesale and supermarket chains
  • Restaurants, cafes and canteens
  • Food education and culinary students

Food Trend Mag 11

The annual trend magazine for food and beverage professionals is published in conjunction with the conference. If you order the magazine together with your conference ticket, you get a 50% discount (normal price: DKK 2,000).

Food Trend Mag 11 is packed with new insights on food culture, food habits, consumer behaviour, retail, trends and much more - written by some of the leading experts and researchers. The content is carefully selected to inspire, create perspective and set the direction for the future of the food industry. The magazine is designed to expand your understanding of current trends, tendencies and commercial developments, making it an indispensable tool for all businesses in the industry.

Food Trend Mag 11 is over 130 pages long and is printed in a limited edition. In addition to the magazine itself, all attendees will have access to an exclusive collection of trend reports that will be released on the first day of the conference, September 23, 2025.

What you get at the conference

  • Insightful and inspiring talks by prominent personalities
  • Forwarding selected presentations after the conference
  • Full catering and pampering all day
  • Networking and sparring with like-minded people
  • View and buy the latest inspirational books
  • Special price on purchase of Kitchen Trend Report (available on the day)
  • Special price on Retail Mega Mag #4 (available on the day)

Date and time

Oslo, September 23, 2025

Dansens Hus
Vulkan 1
0182 Oslo, Norway

Herning September 30, 2025

pej gruppen
Bitsovvej 2
7400 Herning, Denmark

Copenhagen October 1, 2025

Mogens Dahl Concert Hall
Snorresgade 22
2300 Copenhagen S

Duration: 9:00-15:30
(Check in and light breakfast from 8:30 am)

Price

DKK 4.000,- / € 535

per participant including Food Trend Mag 11

DKK 3.000,- / € 405

per participant excluding Food Trend Mag 11

DKK 2.500,- / € 335

per educator excluding Food Trend Mag 11

Order tickets

Prices in Danish kroner and excluding VAT and fees.

Are you more than three from the same company? Write to konference@pejgruppen.dk for a total company offer.

Additional purchases

Food Trend Mag 11

DKK 1.000,- (Save 50%)
Normal price: DKK 2.000,-

Can be ordered together with the conference ticket or purchased on the day of the conference

Kitchen trend report

DKK 500,- (Save 50%)
Normal price: DKK 1.000,-

Available for purchase on the day of the conference

Retail Mega Mag #4

DKK 250,- (Save 50%)
Normal price: DKK 500,-

Available for purchase on the day of the conference

Program

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What past participants say

pej gruppen delivered an incredibly inspiring conference day filled with exciting and relevant presentations. I left with renewed knowledge about both sustainability and artificial intelligence, combined with inspiring lectures and excellent food, all served in the most beautiful surroundings.

The day provided an in-depth insight into the changing times we are facing, characterized by resource scarcity and overconsumption. It was certainly food for thought. It was my first time at PEJ Group's FOOD & CONSUMER TRENDS conference - but definitely not the last!

Henriette Søgaard, Innovation at Carl J. Nielsen

Many thanks to pej gruppen for an extremely exciting food conference. As a teacher at HHX, I found many inspiring points of reference that I can use in my teaching, especially in the subject of marketing. The presentations on AI and digitalization as well as topics such as innovation and sustainability were particularly relevant. There was also very exciting content on recycling materials and the opportunity to taste new products from innovative manufacturers. The networking part gave the opportunity to meet people from different industries and it was rewarding to get new inspiration and professional input - for once as a listener instead of being the one teaching.

Tilde Mose, Lecturer & Commercial & Retail Management at Learnmark Gymnasium HHX & HTX

I would just like to say thank you very much for a terrific conference. Not least the high level of catering! As an entrepreneur looking for new ideas and inspiration for my next business, the conference has given me invaluable insights into the latest trends in food, eating habits, digitalization and consumer behavior. The annual conference is definitely a must for anyone who wants to be at the forefront of the food industry and where future possibilities really come to life.

Nicolai Denmark Johannesen, Founder of Reshopper.com

"Thank you for a great trend conference AW 25/26 in Herning.
We just want to praise you and say that the whole day was really, really good and provided great value for us.
We have previously criticized you a little bit for not focusing enough on colors and style. We think you have corrected that. Thank you for that. The two outside speakers, Maria and Mads, were very interesting, relevant and extremely valuable. So all in all, thank you for a great day."

- Elna Maria Bruun Purchasing manager, Ib Laursen

Frequently asked questions

We offer a DKK 1000,- discount on Foodbox 2025-2028 for those who attend the pej group food conference.

You can choose to purchase the Foodbox when you register for the food conference, where the discount is deducted.

pej foodbox is a goldmine of knowledge and inspiration that is indispensable for anyone working with or interested in food and beverage. Whether you are part of production, sales, marketing, packaging, retail, subscription services, hospitality, hospitality or simply a creative soul with a passion for food and beverage, pej foodbox is designed to enrich your understanding of zeitgeist, trends and commercial food trends.

Read more about pej Foodbox 2025-2028

If you have allergies, follow a diet or have special requests for the food on the day of the conference, please contact us immediately after registration. We will finalize the menu and number of participants three weeks before the start of the conference.

As a rule, our conferences are always held. If we are forced to cancel a conference, we will of course credit the full amount.

Registrations are generally binding. If you cancel your registration later than 30 days before the conference, the amount cannot be credited. However, it is always possible to send another person from the same company instead, if this is informed in advance. Call 9711 8900 or write to konference@pejgruppen.dk.

If you fall ill and are unable to attend a physical conference, you can choose to give the ticket to a colleague instead.