Conference
Retail conference
Retailkonference
Trends - Retail - Etail
København 21. april 2026Aarhus 23. april 2026
Get to the heart of the future of commerce
Retailkonferencen 2026 samler branchens eksperter, frontløbere og nysgerrige praktikere til to inspirerende dage i København og Aarhus. Her får du overblik over de største trends, nyeste forbrugerbevægelser og strategiske greb, der former morgendagens handel.
Vi ser på globale detailkoncepter, banebrydende omnichannel-løsninger og nye forretningsmodeller – fra abonnementstjenester og bæredygtig byudvikling til oplevelsesdrevet retail. Du møder virksomheder og cases, der har omsat idéer til handling, og får indblik i retail media, gamification og live shopping, som bringer kunder og brands tættere sammen.
Dagen byder også på netværk med kolleger fra hele branchen og en gratis udgave af Retail Mega Mag 5 med den nyeste viden om forbrugeradfærd, innovation og detailhandel
What you get at the Retail Conference
- Unique insights into fresh consumer behavior research
- Update on the most important trends in a time of change
- Personal stories of entrepreneurship and innovation
- The most innovative concepts and forms of communication
- Innovative and inspiring cases
- Networking and sparring with like-minded people
- Selected slides from the day sent as pdf
Speakers and cases at the conference
Strategies for digital commerce in a changing world
Carsten Rose Lundberg / Branchedirektør for digital handelDansk Erhverv
Digital channels are no longer an add-on - they are a strategic core. This presentation provides insights into how data, technology and omnichannel strategy can support growth and efficient operations across platforms and departments in modern retail organizations.
Catch the pulse of the times - consumer choices and values
Louise Byg Kongsholm / Trendforskerpej gruppen
Consumer priorities are changing faster than ever. This presentation provides an overview of the most important consumer trends and shows how companies can use zeitgeist, livsfaser and megatrends to make sharper strategic choices in retail.
Visibility with substance - the art of standing out
Jacob Mouritsen / Konsulent og marketingekspertSelvstændig
Retail requires more than noise - it requires relevance. This presentation will focus on how brands and chains create true visibility by communicating with clarity, edge and customer understanding - without compromising authenticity and business.
Case: More than shopping - when experience and commerce go hand in hand
Lotte Vestergaard Skou / COODanske Shopping Centre
The store is more than a point of sale - it's a meeting place. This presentation shows how retail centers and stores create holistic experiences that strengthen loyalty, flow and conversion, and how experiences are integrated into a professional operational strategy.
Case: Sport24 - ready for the future of sports and cross-channel commerce
Charlotte Lerche / CMOSport 24
How do you strengthen a brand with physical stores, online presence and strong culture? Sport24 presents concrete initiatives that have created growth, loyalty and a position as one of Denmark's most future-ready sports chains.
Case: From journalism and betting to beer entrepreneurship - How we succeeded
Lea Carina Uhd Frederiksen & Søren Uhd PedersenFantombryg
How do an award-winning journalist and a serial entrepreneur from the football and betting industry end up creating Denmark's top-rated brewery? Lea Carina Uhd Frederiksen and Søren Uhd Pedersen share the story of Fantombryg - an innovative e-commerce brand, finalist for the E-Commerce Award three years in a row. An honest and inspiring presentation about the courage to think new when others do what they usually do.
Training tomorrow's trade talent - a joint task
Line Knudsgård Hviid / Training & Education ManagerJysk Akademi
The future of retail requires competent employees. The presentation offers concrete suggestions on how companies and educational institutions can work together to raise the bar and ensure that the industry attracts, develops and retains the next generation.
From values to reality - how to get employees to see the meaning
Kim Skaaning / Forfatter og LektorKøbenhavns Erhversakademi
Values on a slide are not enough. This presentation is about how retail companies can make values concrete in practice - to strengthen culture, increase motivation and create a clear direction that employees can see themselves in.
E-commerce in Salling Group with special focus on omnichannel in Bilka
Mark Nielsen / Direktør Bilka & BR
How do you create value in a time when the line between online and offline is disappearing? Mark H. Nielsen shares Salling Group's perspective on the future of retail with a focus on innovation, omnichannel and evolving customer experiences.
presents three presentations on live shopping
A strategic game changer for retail
Benjamin L. Henriksen / CEO & Live Shopping SpecialistLet’s Go Live
Case: Babysam
Emma Ølund Larsen / Social Media Manager
Participating in Copenhagen
Case: Elgiganten
Hannah Piper / eCommerce Campaign Specialist
Participating in Aarhus
The Retail Conference is aimed at
- Chains and standalone stores
- Head offices and retailers
- Retailers and online retailers
- Omnichannel people - both marketing and sales
- Actors across BTB and BTC
- Technology enthusiasts and innovation leaders
- Networking professionals
Free gifts for participants
The brand new edition of Retail Mega Mag 5, due out in April 2026, where you'll get insights into consumer behavior, retail, e-commerce and omnichannel as well as inspiration from cases and interviews.
Program in Copenhagen
08.30 - 09.00: Check in and light breakfast
09.00 - 09.10: Welcome, program and theme by Louise Byg Kongsholm
09.10 - 10.00: Business model for growth by Thomas Ritter
10.00 - 10.20: Break
10.20 - 10.55: Meet the customers by Jens Thrane-Møller
10.55 - 11.10: Highlights from Retail Mega Mag 3 by Louise Byg Kongsholm
11.10 - 11.30: Break
11.30 - 12.10: The recipe for growth by Jens Obel / DK Company
12.10 - 12.35: Break
12.35 - 13.05: Case: BabySam by Kenneth Nørgaard
13.05 - 13.35: Case: Wolt by Søren Svendsen
13.35 - 14.00: Break
14.00 - 14.30: Case: Cold Hawaii by Mai Manaa
14.30 - 15.00: Case: Inner Beauty by Lars Jensen
15.00 - 15.20: Break
15.20 - 15.50: Case: Matas by Lise Ryevad
15.50 - 16.00 Thank you for today
Program in Aarhus
08.30 - 09.00: Check in and light breakfast
09.00 - 09.10: Welcome, program and theme by Louise Byg Kongsholm
09.10 - 10.00: Business model for growth by Thomas Ritter
10.00 - 10.20: Break
10.20 - 10.55: Meet the customers by Jens Thrane-Møller
10.55 - 11.10: Highlights from Retail Mega Mag 3 by Louise Byg Kongsholm
11.10 - 11.30: Break
11.30 - 12.10: The recipe for growth by Jens Obel / DK Company
12.10 - 12.35: Break
12.35 - 13.05: Case: BabySam by Kenneth Nørgaard
13.05 - 13.35: Case: Wolt by Søren Svendsen
13.35 - 14.00: Break
14.00 - 14.30: Case: Cold Hawaii by Mai Manaa
14.30 - 15.00: Case: Inner Beauty by Lars Jensen
15.00 - 15.20: Break
15.20 - 15.50: Digital customer experiences by Kristoffer Okkels
15.50 - 16.00 Thank you for today
Testimonials from previous participants
"We always attend the pej group's Retail conference as we return home with new knowledge and a strong motivation to continue working with the many inspiring presentations we get during the day. The conference gives us updated insight into the development of retail and we are inspired to further develop our own business. It's a day where we get to see our business from the outside and reflect on our strategies. Afterwards, we make great use of the many reports we get access to - they allow us to share valuable inspiration with our colleagues.
We can only encourage others to participate - it's energizing and provides new insights."
- Tina Støjholm, Purchasing Manager, Bahne
"After reading the previous editions of Retail Mag, I was looking forward to attending pej Retail conference 2024 - a unique opportunity to experience different cases presented in live format and feel the inspiration up close.
The selected companies and individuals all shared exciting stories, openness about their experiences and an ability to inspire. They cemented the importance of retail and showed the many growth opportunities that exist.
Even in a time of challenges and a changing world, the day provided perspective on a future filled with positivity and opportunity. Our industry needs to unite, network and work together to ensure that retail remains top of mind with the consumer."
- Anders Talbo Dahl, Digital Director, Vibholm Gold and Silver
"I had the pleasure of attending the pej group's Retail conference 2024. It was an inspiring day filled with professionally relevant presentations and cases. The conference provided valuable insights into consumer behavior, business models and growth trends, presented by leading experts in the field. At the same time, some of the industry's most talented retailers shared specific cases that gave a unique insight into working with growth in both Danish and international markets."
- Marie Gjesing, Head of Retail, STOY
"pej gruppen manages to gather some of the most talented presenters from the top shelf for a content-rich day filled with exciting insights and learning. The presentations were a perfect combination of cases from top performers in Danish retail, presentations of the latest trends and current topics. It was an incredible learning experience and a great platform for networking and meeting others from the Danish retail industry."
- Rasmus Melbye, CCO & Co-founder, Customers 1st
Date and time
Copenhagen April 21, 2026
Mogens Dahl Concert Hall
Snorresgade 22
2300 Copenhagen S
9:00-16:00 (Check in: 8:30)
Aarhus April 23, 2026
Central Workshop, The Forge
Værkmestergade 7
8000 Aarhus C
9.00 - 16.00 (Check in: 8.30)
Pricing
DKK 3.500,-/€470
per participant with one registrant
DKK 3.000,-/€405
per participant with a minimum of 4 registrants
DKK 2.500,-/€335
for educators
The price is per participant and in Danish kroner excluding VAT and fees. Discount codes cannot be combined with volume discounts or other offers
FAQ
Full meals and drinks throughout the day.
Selected slides will be sent as a pdf.
Retail Mega Mag 5
In order to obtain a volume discount, there must be one registration and one payment. When registering, all participants' names and email addresses must be provided.
NOTE: Discount codes cannot be combined with volume discounts or other offers
The member discount applies to members of pej group's three Media: 365DESIGN, TØJ – Fashion & Business Trends or TID & tendenser.
For this conference, you cannot participate online. See our calendar for other options here →
If you have allergies, are on a diet or have special requests for the food on the day of the conference, please contact us immediately. We can accommodate most requests if we are notified well in advance. The menu, number of place settings and special servings are finalized 14 days before the conference. If allergies are reported later, this will only be possible at an additional cost.
Our conferences are always held as a rule. If a physical conference is not possible, the conference will be moved to another day or held online. Registered participants are automatically moved to a new date or online, but will be notified in advance. If we are forced to cancel a conference completely, we will of course credit the full amount.
Registration is binding. If you cancel your registration later than 30 days before the conference or seminar, the amount cannot be credited. If you are unable to attend, you are of course welcome to pass on your place to a colleague.
If you have any questions about the conference or your registration, you are always welcome to contact us at konference@pejgruppen.dk or +45 9711 8900
We look forward to welcoming you to an exciting, inspiring and rewarding day in both Copenhagen and Aarhus.
Collaboration partners
PartnermulighederVil du møde dine kunder til retailkonferencen?
Attend the retail conference as a partner and gain exposure where your customers are.
