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Conference 2025
Retail
conference
Trends + Retail + Retail
Copenhagen April 1, 2025
Aarhus April 3, 2025

Conference 2025
Retail conference
Trends + Retail + Retail
Copenhagen April 1, 2025
Aarhus April 3, 2025
Get to the heart of the future of commerce
Keep up to date with the biggest trends, latest consumer behavior and new business models at this year's Retail conference in April 2025.
At the Retail Conference, we take a 360-degree look at the future of retail. From global must-see stores and the best omnichannel players to innovative business models such as subscription services, sustainable urban development and memorable customer experiences. In addition, we'll take a close look at exciting and instructive case studies while exploring retail media, gamification and live shopping strategies that bring retail even closer to consumers.
There will be an opportunity to network and network with others in the industry and receive a free copy of Retail Mega Mag 4. The conference is aimed at retailers, online retailers and innovation leaders.
What you get at the Retail Conference
- Unique insights into fresh consumer behavior research
- Update on the most important trends in a time of change
- Personal stories of entrepreneurship and innovation
- The most innovative concepts and forms of communication
- Innovative and inspiring cases
- Networking and sparring with like-minded people
- Selected slides from the day sent as pdf
Speakers and cases at the conference
The biggest trends towards 2030
Louise Byg Kongsholm / Trend Researcher
pej gruppen
Louise Byg Kongsholm, trend researcher at pej gruppen, presents the most important trends that will shape consumption patterns and social development towards 2030. Based on in-depth research and analysis from several international trend and analysis companies, the presentation will give participants insight into the megatrends that will shape both retail and consumer behavior in the coming years.
As a special part of the talk, Louise will present highlights from the brand new Retail Mega Mag 4, which will be released at the same time as the conference. The publication delves into the most current trends in retail and consumer behavior, and all attendees will take home a copy to inspire future strategies and decisions.
This talk is essential for those who want to stay ahead of the curve and understand how future trends can be translated into concrete actions and strategic decisions.
E-commerce - from trend to transformation
Mie Bilberg / Expert in e-commerce
Danish Industry
Mie Bilberg, e-commerce expert at the Confederation of Danish Industry, presents the latest figures and analysis on online shopping and provides insights into the trends driving the market and consumer behavior patterns. With over 80% of Danish consumers shopping online every month, online sales are no longer just a passing trend - the transformation is a reality. While some see this development as a challenge, Mie sees it as a huge potential.
Drawing on her extensive experience from commercial leadership roles at Carlsberg, JustEat, Smartbox and Bauer Media Group, SME services, Mie will share her insights on digital transformation in e-commerce. Since 2011, she has worked with customer-facing solutions and has had her hands on the stove in the digital transformation.
This presentation is essential for those who want to understand and navigate the digital transformation while creating value for their business. Get inspired to harness the potential of online commerce and get concrete advice on how to adapt your business to the new digital opportunities.
The global must-see stores
Matthew Brown / International retail expert
Echochamber
Matthew Brown, a recognized international retail expert and founder of Echochamber, will take attendees on an inspiring visual journey through the most innovative and groundbreaking stores around the world. The talk focuses on the latest global trends and developments in retail, where unique customer experiences and creative concepts take center stage.
With over 20 years' experience in retail analytics and consulting, Matthew has helped a wide range of businesses understand and adapt to rapidly changing market trends. His work ranges from retail safaris in cities like London, New York and Paris, to advising on store design and consumer behavior for major brands like Marks & Spencer and Nike. In this talk, he will share insights into how retail is evolving globally and which stores are a must-see if you want to stay ahead of the curve.
This is a great opportunity to gain insight into best practices in retail and to be inspired to think outside the box when it comes to customer experience and store design.
Create memorable customer experiences
Ian Wisler-Poulsen / Customer experience expert
Wisler
Customer experience expert Ian Wisler-Poulsen presents an insightful talk on how customer loyalty is created through emotional experiences rather than just products. Although self-service and efficient solutions are on the rise, it's the authentic, human encounters that turn customers into loyal ambassadors.
Drawing on his extensive experience, Ian will show how employees can be the best version of themselves and create meaningful relationships with both customers and colleagues. The talk will delve into the many elements that strengthen customer contact - from empathy and understanding to meeting customers with a smile and fulfilling their needs, even in small but significant details like a hot cup of coffee.
Participants will get concrete examples from a range of companies and be inspired to make the personal meeting an unforgettable experience. This talk is essential for those who want to elevate the customer experience and create strong emotional bonds with their customers.
Unique customer experiences with behavioral design
Sille Krukow / Expert in behavioral design
Krukow
Sille Krukow, an internationally recognized pioneer in behavioral design and nudging, will take attendees on a journey through the latest behavioral trends and innovative nudging interventions that are shaping retail and customer experiences globally. Sille's specialty lies in creating small design changes in e.g. light, sound, smell and color that unconsciously steer consumer behavior in desired directions and deliver measurable business results.
Sille Krukow works with some of the largest Danish and international companies, including Coop, Salling Group, Walmart, Target, Dubai Mall and Festival Mall, where she helps implement behavioral design that creates rapid impact. Her expertise lies in leveraging unconscious elements in our in-store environments and Space Management systems to create sustainable consumer choices and improve customer experiences. With more than 20 years of experience, Sille has positioned herself as a leading expert in behavioral design.
This presentation will give you insight into how behavioral design can be used as an effective tool to shape the future of retail, optimize customer experiences and deliver on future strategic objectives. This is a unique opportunity to gain new insights into how behavioral design and nudging can create transformative changes in both business strategies and customer interactions - and be inspired to rethink the future of retail.
From product to subscription
Jonas Juul Jeppesen / Subscription Expert
Subscrybe
Jonas Juul Jeppesen, Partner at Subscrybe, will provide insight into how companies can transform their business model from selling products to offering subscription solutions. Drawing on Subscrybe's expertise in subscription economics, Jonas will present the latest trends and success stories from companies that have managed to drive growth and loyalty by thinking in terms of repeated customer relationships rather than one-off sales.
The talk will focus on how a well-executed subscription strategy can create stable revenue streams, increase customer loyalty and allow companies to build deeper relationships with their customers. Jonas will also share concrete tools and strategies on how companies can analyze their current business model and identify the potential to transition to subscription solutions.
Attendees will be inspired to implement these solutions in their own businesses and succeed with subscription-based services, whether they work in retail, services or digital products. This session is ideal for those who want to understand the growing subscription economy and gain insight into how to adapt their business to future demands and customer needs.
Urban development at eye level and with impact
Mikkel Niess / Director
BID Denmark
Mikkel Niess, Director of BIDdanmark, presents an exciting lecture on how urban development can take place at eye level and with effect using the BID model. This model, which stands for Business Improvement District, brings together local forces - from businesses and associations to public actors - to create life in Danish city centers. The goal is to prevent cities from becoming abandoned and devoid of commercial life by bringing community and development into everyday life.
With experience from over 35 cities, BIDdanmark has already shown how their model can revitalize city centers and create attractive and vibrant urban spaces. This is achieved through close collaboration between local stakeholders working together to create sustainable solutions that attract new residents and visitors and boost the local economy.
Mikkel will explore how the BID Denmark model not only focuses on retail, but also on creating cultural and social meeting places that strengthen the cohesion of the local community. The talk will give participants concrete examples and strategies on how to use local energy and collaboration to create positive urban development that makes a real difference.
This presentation is ideal for those who want to understand how to create vibrant city centers and strengthen local identity through purposeful collaboration and innovation.
Omnichannel and customer clubs: Bog & Ide
Marianne Lyngby Pedersen / Managing Director
Indeks Retail A/S
Marianne Lyngby Pedersen, Managing Director at Indeks Retail A/S, presents the case of Bog & Idé. With more than 120 stores in Denmark, Bog & Idé is the largest chain within books, office supplies and stationery. The talk will focus on how the chain has navigated a challenging time for retail and how they have managed to combine physical retail with digital strategies to strengthen their position in the market.
Marianne will share insights into the chain's transformation, where the focus has been on creating a strong omnichannel strategy, strengthening brand relevance and optimizing the customer experience in both physical and online stores. The talk will provide a unique insight into how Bog & Idé works with innovation and change to meet the changing needs of consumers.
This talk is relevant for anyone who wants to understand how an established retail chain can innovate and stay competitive in a digital age.
Activate the customer journey and create new opportunities
Nikolaj Skarbye / CCO
Scratcher ApS
Nikolaj Skarbye, CCO at Scratcher ApS, presents an inspiring talk on how to activate the customer journey and create new business opportunities using interactive elements and gamification. As retail media becomes an important source of revenue for modern retailers, Nikolaj shows how companies can engage their customers in a way that both strengthens customer loyalty and increases data collection.
The talk dives into how to create personalized customer experiences by gaining better insights into customer behavior, preferences and feedback. This enables retailers to develop tailored interventions that not only create value for the customer, but also optimize conversions. Nikolaj will share concrete examples of how interactive experiences can act as a catalyst for increased engagement and strengthen the company's position as a strong media channel.
Attendees will gain insight into best practices for implementing gamification and learn how they can use these methods to create long-lasting relationships with their customers. This session is essential for those who want to understand the future of retail and use innovation to drive growth and customer loyalty.
presents three presentations on live shopping
The Retail Conference is aimed at
- Chains and standalone stores
- Head offices and retailers
- Retailers and online retailers
- Omnichannel people - both marketing and sales
- Actors across BTB and BTC
- Technology enthusiasts and innovation leaders
- Networking professionals
Free gifts for participants
The brand new edition of Retail Mega Mag 4, coming out in April, with insights on consumer behavior, retail, ecommerce and omnichannel as well as inspiration from cases and interviews.
Ian Wisler-Poulsen's new book "I'll never forget that cup of coffee" - the ultimate guide for those who want to master customer experiences, be an excellent colleague - and develop as a person.

Program in Copenhagen
08.30 - 09.00: Check in and light breakfast
09.00 - 09.10: Welcome, program and theme by Louise Byg Kongsholm
09.10 - 10.00: Business model for growth by Thomas Ritter
10.00 - 10.20: Break
10.20 - 10.55: Meet the customers by Jens Thrane-Møller
10.55 - 11.10: Highlights from Retail Mega Mag 3 by Louise Byg Kongsholm
11.10 - 11.30: Break
11.30 - 12.10: The recipe for growth by Jens Obel / DK Company
12.10 - 12.35: Break
12.35 - 13.05: Case: BabySam by Kenneth Nørgaard
13.05 - 13.35: Case: Wolt by Søren Svendsen
13.35 - 14.00: Break
14.00 - 14.30: Case: Cold Hawaii by Mai Manaa
14.30 - 15.00: Case: Inner Beauty by Lars Jensen
15.00 - 15.20: Break
15.20 - 15.50: Case: Matas by Lise Ryevad
15.50 - 16.00 Thank you for today
Program in Aarhus
08.30 - 09.00: Check in and light breakfast
09.00 - 09.10: Welcome, program and theme by Louise Byg Kongsholm
09.10 - 10.00: Business model for growth by Thomas Ritter
10.00 - 10.20: Break
10.20 - 10.55: Meet the customers by Jens Thrane-Møller
10.55 - 11.10: Highlights from Retail Mega Mag 3 by Louise Byg Kongsholm
11.10 - 11.30: Break
11.30 - 12.10: The recipe for growth by Jens Obel / DK Company
12.10 - 12.35: Break
12.35 - 13.05: Case: BabySam by Kenneth Nørgaard
13.05 - 13.35: Case: Wolt by Søren Svendsen
13.35 - 14.00: Break
14.00 - 14.30: Case: Cold Hawaii by Mai Manaa
14.30 - 15.00: Case: Inner Beauty by Lars Jensen
15.00 - 15.20: Break
15.20 - 15.50: Digital customer experiences by Kristoffer Okkels
15.50 - 16.00 Thank you for today
Testimonials from previous participants

"We always attend the pej group's Retail conference as we return home with new knowledge and a strong motivation to continue working with the many inspiring presentations we get during the day. The conference gives us updated insight into the development of retail and we are inspired to further develop our own business. It's a day where we get to see our business from the outside and reflect on our strategies. Afterwards, we make great use of the many reports we get access to - they allow us to share valuable inspiration with our colleagues.
We can only encourage others to participate - it's energizing and provides new insights."
- Tina Støjholm, Purchasing Manager, Bahne

"After reading the previous editions of Retail Mag, I was looking forward to attending pej Retail conference 2024 - a unique opportunity to experience different cases presented in live format and feel the inspiration up close.
The selected companies and individuals all shared exciting stories, openness about their experiences and an ability to inspire. They cemented the importance of retail and showed the many growth opportunities that exist.
Even in a time of challenges and a changing world, the day provided perspective on a future filled with positivity and opportunity. Our industry needs to unite, network and work together to ensure that retail remains top of mind with the consumer."
- Anders Talbo Dahl, Digital Director, Vibholm Gold and Silver

"I had the pleasure of attending the pej group's Retail conference 2024. It was an inspiring day filled with professionally relevant presentations and cases. The conference provided valuable insights into consumer behavior, business models and growth trends, presented by leading experts in the field. At the same time, some of the industry's most talented retailers shared specific cases that gave a unique insight into working with growth in both Danish and international markets."

- Marie Gjesing, Head of Retail, STOY

"pej gruppen manages to gather some of the most talented presenters from the top shelf for a content-rich day filled with exciting insights and learning. The presentations were a perfect combination of cases from top performers in Danish retail, presentations of the latest trends and current topics. It was an incredible learning experience and a great platform for networking and meeting others from the Danish retail industry."

- Rasmus Melbye, CCO & Co-founder, Customers 1st
Date and time
Copenhagen April 1, 2025
Mogens Dahl Concert Hall
Snorresgade 22
2300 Copenhagen S
9:00-16:00 (Check in: 8:30)
Aarhus April 3, 2025
Central Workshop, The Forge
Værkmestergade 7
8000 Aarhus C
9.00 - 16.00 (Check in: 8.30)
Pricing
DKK 3.500,-/€470*
per participant with one registrant
DKK 3.000,-/€405
per participant with a minimum of 4 registrants
DKK 2.500,-/€335
for educators
The price is per participant and in Danish kroner excluding VAT and fees. Discount codes cannot be combined with volume discounts or other offers
*If you are a subscriber to TID & tendenser, the industry magazine TØJ or 365DESIGN, you save DKK 500 on the first ticket.
Use the discount code 'subscriber2025' when signing up. Questions: konference@pejgruppen.com →
FAQ
Full meals and drinks throughout the day.
Selected slides will be sent as a pdf.
Gifts for all participants:
The new retail magazine 'Retail Mega Mag 4' to be released at the conference
Ian Wisler-Poulsen's new book "I'll never forget that cup of coffee" - the ultimate guide for those who want to master customer experiences, be an excellent colleague - and develop as a person.
In order to obtain a volume discount, there must be one registration and one payment. When registering, all participants' names and email addresses must be provided.
NOTE: Discount codes cannot be combined with volume discounts or other offers
The member discount applies to members of pej group's three Media: 365DESIGN, TØJ – Fashion & Business Trends or TID & tendenser.
For this conference, you cannot participate online. See our calendar for other options here →
If you have allergies, are on a diet or have special requests for the food on the day of the conference, please contact us immediately. We can accommodate most requests if we are notified well in advance. The menu, number of place settings and special servings are finalized 14 days before the conference. If allergies are reported later, this will only be possible at an additional cost.
Our conferences are always held as a rule. If a physical conference is not possible, the conference will be moved to another day or held online. Registered participants are automatically moved to a new date or online, but will be notified in advance. If we are forced to cancel a conference completely, we will of course credit the full amount.
Registration is binding. If you cancel your registration later than 30 days before the conference or seminar, the amount cannot be credited. If you are unable to attend, you are of course welcome to pass on your place to a colleague.
If you have any questions about the conference or your registration, you are always welcome to contact us at konference@pejgruppen.dk or +45 9711 8900
We look forward to welcoming you to an exciting, inspiring and rewarding day in both Copenhagen and Aarhus.
Partner opportunities
Want to meet your customers at the Retail Conference?
Attend the retail conference as a partner and gain exposure where your customers are.