conference
Retail conference
Retailconference
Trends - Retail - Etail
Copenhagen, April 21, 2026Aarhus, April 23, 2026
Come all the way around the future of commerce
The Retail Conference 2026 brings together industry experts, frontrunners, and curious practitioners for two inspiring days in Copenhagen and Aarhus. Here you will get an overview of the biggest trends, latest consumer movements, and strategic approaches that are shaping tomorrow's retail landscape.
We look at global retail concepts, groundbreaking omnichannel solutions, and new business models —from subscription services and sustainable urban development to experience-driven retail. You will meet companies and see cases that have turned ideas into action, and gain insight into retail media, gamification, and live shopping, which bring customers and brands closer together.
The day also offers networking opportunities with colleagues from across the industry and a free copy of Retail Mega Mag with the latest insights into consumer behavior, innovation, and retail.
What you will gain from the Retail Conference
- Unique insight into the latest consumer behavior studies
- Update on the most important trends in a time of change
- Personal stories about entrepreneurship and innovation
- The most innovative concepts and forms of communication
- Innovative and inspiring cases
- Networking and sparring with like-minded people
- Selected slides from the day sent as a PDF file
Speakers and cases at the conference
Strategies for digital commerce in a changing world
Carsten Rose Lundberg / Branch Director for Digital CommerceDanish Chamber of Commerce
Digital channels are no longer an add-on - they are a strategic core. This presentation provides insights into how data, technology and omnichannel strategy can support growth and efficient operations across platforms and departments in modern retail organizations.
Catch the pulse of the times - consumer choices and values
Louise Byg Kongsholm / Trend researcherpej gruppen
Consumer priorities are changing faster than ever. This presentation provides an overview of the most important consumer trends and shows how companies can use zeitgeist, livsfaser and megatrends to make sharper strategic choices in retail.
Visibility with substance - the art of standing out
Jacob Mouritsen / Consultant and marketing expertSelf-employed
Retail requires more than noise - it requires relevance. This presentation will focus on how brands and chains create true visibility by communicating with clarity, edge and customer understanding - without compromising authenticity and business.
Case: More than shopping - when experience and commerce go hand in hand
Lotte Vestergaard Skou / COODanish Shopping Centers
The store is more than a point of sale - it's a meeting place. This presentation shows how retail centers and stores create holistic experiences that strengthen loyalty, flow and conversion, and how experiences are integrated into a professional operational strategy.
Case: Sport24 - ready for the future of sports and cross-channel commerce
Charlotte Lerche / CMOSport 24
How do you strengthen a brand with physical stores, online presence and strong culture? Sport24 presents concrete initiatives that have created growth, loyalty and a position as one of Denmark's most future-ready sports chains.
Case: From journalism and betting to beer entrepreneurship - How we succeeded
Lea Carina Uhd Frederiksen & Søren Uhd PedersenPhantom brew
How do an award-winning journalist and a serial entrepreneur from the football and betting industry end up creating Denmark's top-rated brewery? Lea Carina Uhd Frederiksen and Søren Uhd Pedersen share the story of Fantombryg - an innovative e-commerce brand, finalist for the E-Commerce Award three years in a row. An honest and inspiring presentation about the courage to think new when others do what they usually do.
Training tomorrow's trade talent - a joint task
Line Knudsgård Hviid / Training & Education ManagerJysk Academy
The future of retail requires competent employees. The presentation offers concrete suggestions on how companies and educational institutions can work together to raise the bar and ensure that the industry attracts, develops and retains the next generation.
From values to reality - how to get employees to see the meaning
Kim Skaaning / author, lecturer, and head of educationBusiness College South
Values on a slide are not enough. This presentation is about how retail companies can make values concrete in practice - to strengthen culture, increase motivation and create a clear direction that employees can see themselves in.
Case: Nemlig.com – retail media in practice (from data to real impact)
Tom Bang / Head of Retail Medianemlig.com
How do you build a retail media setup that creates value for customers, brands, and business? In this presentation, Tom Bang shares experiences from nemlig.com's retail media journey—from the first tests to scaling the platform. You will gain insight into what works (and what doesn't), how data can be converted into real campaign impact, and what measures are crucial for achieving results in a grocery context with fierce competition and high demands for relevance.
Case: Omnichannel at Bilka / Salling Group (Copenhagen)
Mette Lauritzen Lovén / Head of Omnichannel Bilka
How do you create value in an age where the boundary between online and offline is disappearing? Mette Lauritzen Lovén shares the Salling Group's perspective on the future of retail, with a focus on innovation, omnichannel, and customer experiences in development.
Case: Omnichannel at Bilka / Salling Group (Aarhus)
Mark Nielsen / Director Bilka & BR
How do you create value in a time when the line between online and offline is disappearing? Mark H. Nielsen shares Salling Group's perspective on the future of retail with a focus on innovation, omnichannel and evolving customer experiences.
Case: Basic & More: From expansion to foundation
Bitten Brun / CEO Basic & More
From a period characterized by expansive store growth and the launch of online sales, the focus is now shifting toward strengthening the foundation for the next phase of growth. This article provides insight into the strategic considerations involved in ensuring continued business scalability.
presents three presentations on live shopping
A strategic game changer for retail
Benjamin L. Henriksen / CEO & Live Shopping SpecialistLet’s Go Live
Case: Babysam
Emma Ølund Larsen / Social Media Manager
Participant in Copenhagen
Case: Elgiganten
Hannah Piper / eCommerce Campaign Specialist
Participating in Aarhus
The retail conference is aimed at
- Chains and independent stores
- Head offices and store staff
- Retailers and online retailers
- Omnichannel people – both marketing and sales
- Actors across BTB and BTC
- Technology enthusiasts and innovation leaders
- Industry professionals interested in networking
Free gifts for participants
The brand new edition of Retail Mega Mag 5, due out in April 2026, where you'll get insights into consumer behavior, retail, e-commerce and omnichannel as well as inspiration from cases and interviews.
Program in Copenhagen
8:30–9:00 a.m.: Check-in and light breakfast
09:00–09:10: Welcome, program, and theme by Louise Byg Kongsholm
09:10–10:00: Business model for growth by Thomas Ritter
10:00–10:20: Break
10:20–10:55: Meet the customers by Jens Thrane-Møller
10:55–11:10: Highlights from Retail Mega Mag by Louise Byg Kongsholm
11:10–11:30: Break
11:30 a.m. – 12:10 p.m.: The recipe for growth by Jens Obel / DK Company
12:10–12:35: Break
12:35–1:05 p.m.: Case study: BabySam by Kenneth Nørgaard
1:05 p.m. – 1:35 p.m.: Case: Wolt v. Søren Svendsen
1:35 p.m. – 2:00 p.m.: Break
2:00 p.m. – 2:30 p.m.: Case: Cold Hawaii v. Mai Manaa
2:30–3:00 p.m.: Case study: Inner Beauty by Lars Jensen
3:00 p.m. – 3:20 p.m.: Break
3:20–3:50 p.m.: Case study: Matas v. Lise Ryevad
3:50 p.m. – 4:00 p.m. Thank you for today
Program in Aarhus
8:30–9:00 a.m.: Check-in and light breakfast
09:00–09:10: Welcome, program, and theme by Louise Byg Kongsholm
09:10–10:00: Business model for growth by Thomas Ritter
10:00–10:20: Break
10:20–10:55: Meet the customers by Jens Thrane-Møller
10:55–11:10: Highlights from Retail Mega Mag by Louise Byg Kongsholm
11:10–11:30: Break
11:30 a.m. – 12:10 p.m.: The recipe for growth by Jens Obel / DK Company
12:10–12:35: Break
12:35–1:05 p.m.: Case study: BabySam by Kenneth Nørgaard
1:05 p.m. – 1:35 p.m.: Case: Wolt v. Søren Svendsen
1:35 p.m. – 2:00 p.m.: Break
2:00 p.m. – 2:30 p.m.: Case: Cold Hawaii v. Mai Manaa
2:30–3:00 p.m.: Case study: Inner Beauty by Lars Jensen
3:00 p.m. – 3:20 p.m.: Break
3:20–3:50 p.m.: Digital customer experiences by Kristoffer Okkels
3:50 p.m. – 4:00 p.m. Thank you for today
Testimonials from previous participants
“We always participate in Retail conference Pej Group’s Retail conference, as we return home with new knowledge and a strong motivation to continue working with the many inspiring ideas we gain during the day. The conference provides us with up-to-date insights into developments in retail, and we are inspired to further develop our own business. It is a day where we get the opportunity to see our company from the outside and reflect on our strategies. Afterwards, we make great use of the many reports we have access to – they allow us to share valuable inspiration with our colleagues.
We can only encourage others to participate—it provides a great deal of energy and new insights."
– Tina Støjholm, Purchasing Manager, Bahne
“After reading previous issues of Retail Mag, I was looking forward to attending the pej Retail conference – a unique opportunity to experience different cases presented in a lively format and feel the inspiration up close.
The selected companies and individuals all shared exciting stories, openness about their experiences, and an ability to inspire. They cemented the importance of retail and demonstrated the many growth opportunities that exist.
Even in a time marked by challenges and a changing world, the day provided a perspective on a future filled with positivity and opportunities. Our industry needs to stand together, network, and present a united front to ensure that retail remains top of mind for consumers.
– Anders Talbo Dahl, Digital Director, Vibholm Gold and Silver
“I had the pleasure of participating in Retail conference pej group’s Retail conference . It was an inspiring day filled with professionally relevant presentations and case studies. The conference provided valuable insight into consumer behavior, business models, and growth trends, presented by leading experts in the field. At the same time, some of the industry's most talented retailers shared specific case studies that provided unique insight into working with growth in both Danish and international markets."
– Marie Gjesing, Head of Retail, STOY
pej gruppen to bring together some of the most talented speakers from the top shelf for a content-rich day filled with exciting insights and learning. The presentations were a perfect combination of cases from top performers in Danish retail, presentations of the latest trends, and current topics. It was an incredibly educational experience and a fantastic platform for networking and meeting others from the Danish retail industry.”
– Rasmus Melbye, Chief Commercial Officer and Co-founder, Customers 1st
Date
Copenhagen April 21, 2026
Mogens Dahl Concert Hall
Snorresgade 22
2300 Copenhagen S
9:00 a.m. to 4:00 p.m. (Check-in: 8:30 a.m.)
Aarhus April 23, 2026
Centralværkstedet, Smedien
Værkmestergade 7
8000 Aarhus C
9:00 a.m. – 4:00 p.m. (Check-in: 8:30 a.m.)
Prices
DKK 3.500,-/€470
per participant for one registered participant
DKK 3,000/€405
per participant with a minimum of 4 registrants
DKK 2,500/€335
for educators
The price is per participant and in Danish kroner, excluding VAT and fees. Discount codes cannot be combined with volume discounts or other offers.
Frequently Asked Questions
Full meals and drinks throughout the day.
Selected slides will be sent as a pdf.
Retail Mega Mag 5
To obtain a volume discount, there must be one single registration and one single payment. When registering, the names and email addresses of all participants must be provided.
Please note: Discount codes cannot be combined with volume discounts or other offers.
The member discount applies to members of the pej group's three Media: 365DESIGN, TØJ Fashion & Business Trends, or TID & tendenser.
You cannot participate in this conference online. See our calendar for other opportunities here →
If you have allergies, follow a special diet, or have special requests regarding food on the conference day, please contact us immediately. We can accommodate most requests if we are notified in good time. The menu, number of place settings, and special servings are finalized 14 days before the conference. If allergies are reported later than this, we can only accommodate them at an additional cost.
As a rule, our conferences always take place. If a physical conference is not possible, the conference will be moved to another date or held online. Registered participants will automatically be moved to the new date or online event, but will be notified of this in advance. Should we be forced to cancel a conference entirely, we will of course credit the full amount.
Registration is binding. If you cancel later than 30 days before the conference or seminar, the amount cannot be credited. If you are unable to attend, you are of course welcome to transfer your place to a colleague.
If you have any questions about the conference or your registration, please feel free to contact us at konference@pejgruppen.dk or +45 9711 8900.
We look forward to welcoming you to an exciting, inspiring, and rewarding day in both Copenhagen and Aarhus.
Partners
Partner opportunitiesWould you like to meet your customers at the retail conference?
Participate as a partner in the retail conference and gain exposure where your customers are.
