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conference
Retail & Consumer Trends
Retailconference
København 7. september 2027Aarhus 9. september 2027
Discover the possibilities of the future of retail
The Retail Conference 2026 brings together industry experts, trailblazers, and curious practitioners for two inspiring days in Copenhagen and Aarhus. Here, you’ll gain an overview of the biggest trends, the latest consumer shifts, and the strategic approaches that are shaping the future of retail.
We’ll explore digital strategies in a rapidly changing world, consumer trends, and how companies can stand out through relevant and authentic communication. You’ll encounter inspiring case studies where experiences and commerce go hand in hand, and gain insight into how physical stores, an online presence, and a strong culture drive growth, loyalty, and powerful retail brands. You’ll also gain insight into innovative entrepreneurial stories and concepts that demonstrate how ideas are translated into action and innovative business models.
The day also offers networking opportunities with colleagues from across the industry and a free copy of Retail Mega Mag with the latest insights into consumer behavior, innovation, and retail.
Here's what you'll get at the Retail Conference
- Unique insights into the latest studies on consumer behavior
- An update on the key trends in a time of change
- Personal stories about entrepreneurship and innovation
- The most innovative concepts and forms of communication
- Innovative and inspiring case studies
- Networking and exchanging ideas with like-minded people
- Selected slides from the day sent as a PDF
Speakers and case studies at the conference
Digital commerce strategies in a changing world
Carsten Rose Lundberg / Branch Director for Digital CommerceDanish Chamber of Commerce
Digital channels are no longer a supplement—they are a strategic core. This presentation provides insight into how data, technology, and omnichannel strategy can support growth and efficient operations across platforms and departments in modern retail organizations.
Capture the pulse of the times – consumer choices and values
Louise Byg Kongsholm / Trend researcherpej gruppen
Consumer priorities are changing faster than ever. This presentation provides an overview of the most important consumer trends and shows how companies can use the spirit of the times, livsfaser megatrends to make sharper strategic choices in retail.
Visibility with substance – the art of standing out
Jacob Mouritsen / Consultant and marketing expertSelf-employed
Retail requires more than noise—it requires relevance. This presentation focuses on how brands and chains create genuine visibility by communicating with clarity, edge, and customer understanding—without compromising authenticity and business.
Case: More than shopping – when experience and commerce go hand in hand
Lotte Vestergaard Skou / COODanish Shopping Centers
The store is more than just a place to shop—it's a meeting place. This presentation shows how retail centers and stores create holistic experiences that strengthen loyalty, flow, and conversion, and how experiences are integrated into a professional operating strategy.
Case: Sport24 – ready for the future of sports and cross-channel commerce
Charlotte Lerche / CMOSport 24
How do you strengthen a brand with physical stores, online presence, and a strong culture? Sport24 presents concrete initiatives that have created growth, loyalty, and a position as one of Denmark's most future-ready sports chains.
Case: From journalism and betting to beer entrepreneurship – How we created success
Lea Carina Uhd Frederiksen & Søren Uhd PedersenPhantom brew
How did an award-winning journalist and a serial entrepreneur from the soccer and betting industry end up creating Denmark's highest-rated brewery? Lea Carina Uhd Frederiksen and Søren Uhd Pedersen share the story of Fantombryg—an innovative e-commerce brand that has been a finalist for the E-commerce Award three years in a row. An honest and inspiring presentation about the courage to think differently when others do what they always do.
Training the commercial talents of the future – a joint task
Line Knudsgård Hviid / Training & Education ManagerJysk Academy
The retail sector of the future requires skilled employees. This presentation offers concrete suggestions on how companies and educational institutions can work together to raise standards and ensure that the industry attracts, develops, and retains the next generation.
From values to reality – how to help your employees see the meaning
Kim Skaaning / author, lecturer, and head of educationBusiness College South
Values on a slide are not enough. The presentation is about how retail companies can put their values into practice – so that they strengthen the culture, increase motivation, and create a clear direction that employees can identify with.
Case: Nemlig.com – retail media in practice (from data to real impact)
Tom Bang / Head of Retail Medianemlig.com
How do you build a retail media setup that creates value for customers, brands, and business? In this presentation, Tom Bang shares experiences from nemlig.com's retail media journey—from the first tests to scaling the platform. You will gain insight into what works (and what doesn't), how data can be converted into real campaign impact, and what measures are crucial for achieving results in a grocery context with fierce competition and high demands for relevance.
Case Study: Omnichannel at Bilka / Salling Group
Mette Lauritzen Lovén / Head of Omnichannel Bilka
How do you create value in an age where the boundary between online and offline is disappearing? Mette Lauritzen Lovén shares Salling Group's perspective on the future of retail, focusing on innovation, omnichannel, and customer experiences in development.
Case: Basic & More: From expansion to foundation
Bitten Brun / CEO Basic & More
From a period characterized by expansive store growth and the launch of online sales, the focus is now shifting toward strengthening the foundation for the next phase of growth. This article provides insight into the strategic considerations involved in ensuring continued business scalability.
presents three presentations on live shopping
A strategic game-changer for the retail industry
Benjamin L. Henriksen / CEO & Live Shopping SpecialistLet’s Go Live
Case Study: Babysam
Emma Ølund Larsen / Social Media Manager
Participant in Copenhagen
Case Study: Elgiganten
Hannah Piper / E-commerce Campaign Specialist
Participant in Aarhus
The Retail Conference is aimed at
- Chains and independent stores
- Headquarters and store staff
- Retailers and online retailers
- Omnichannel professionals—both in marketing and sales
- Stakeholders across BTB and BTC
- Technology enthusiasts and innovation leaders
- Industry professionals interested in networking
Free gifts for participants
The brand new edition of Retail Mega Mag , published in April 2026, provides you with knowledge about consumer behavior, retail, online shopping, and omnichannel, as well as inspiration from case studies and interviews.
Program in Copenhagen
8:30–9:00 a.m.: Check-in and light breakfast
9:00–9:10 a.m.: Welcome, program, and theme by Louise Byg Kongsholm
9:10–10:00 a.m.: Business Model for Growth by Thomas Ritter
10:00 – 10:20: Break
10:20 – 10:55: Meeting with Customers, presented by Jens Thrane-Møller
10:55 – 11:10: Highlights from Retail Mega Mag by Louise Byg Kongsholm
11:10–11:30: Break
11:30 AM – 12:10 PM: The Recipe for Growth by Jens Obel / DK Company
12:10 – 12:35: Break
12:35 – 1:05 PM: Case Study: BabySam, presented by Kenneth Nørgaard
1:05 PM – 1:35 PM: Case Study: Wolt, presented by Søren Svendsen
1:35–2:00 p.m.: Break
2:00 – 2:30 p.m.: Case Study: Cold Hawaii by Mai Manaa
2:30 – 3:00 PM: Case Study: Inner Beauty by Lars Jensen
3:00 – 3:20 p.m.: Break
3:20 PM – 3:50 PM: Case Study: Matas, presented by Lise Ryevad
3:50 – 4:00 p.m. Thank you for today
Program in Aarhus
8:30–9:00 a.m.: Check-in and light breakfast
9:00–9:10 a.m.: Welcome, program, and theme by Louise Byg Kongsholm
9:10–10:00 a.m.: Business Model for Growth by Thomas Ritter
10:00 – 10:20: Break
10:20 – 10:55: Meeting with Customers, presented by Jens Thrane-Møller
10:55 – 11:10: Highlights from Retail Mega Mag by Louise Byg Kongsholm
11:10–11:30: Break
11:30 AM – 12:10 PM: The Recipe for Growth by Jens Obel / DK Company
12:10 – 12:35: Break
12:35 – 1:05 PM: Case Study: BabySam, presented by Kenneth Nørgaard
1:05 PM – 1:35 PM: Case Study: Wolt, presented by Søren Svendsen
1:35–2:00 p.m.: Break
2:00 – 2:30 p.m.: Case Study: Cold Hawaii by Mai Manaa
2:30 – 3:00 PM: Case Study: Inner Beauty by Lars Jensen
3:00 – 3:20 p.m.: Break
3:20 PM – 3:50 PM: Digital Customer Experiences by Kristoffer Okkels
3:50 – 4:00 p.m. Thank you for today
Testimonials from past participants
“We always attend Retail conference Pej Group’s Retail conference, as we return home with new knowledge and a strong motivation to build on the many inspiring insights we gain throughout the day. The conference provides us with up-to-date insights into developments in the retail sector, and it inspires us to further develop our own business. It’s a day where we get the chance to view our company from the outside and reflect on our strategies. Afterward, we make extensive use of the many reports we have access to—they allow us to share valuable insights with our colleagues.”
“We can only encourage others to join in—it gives you a real boost of energy and new insights.”
– Tina Støjholm, Purchasing Manager, Bahne
“After reading previous issues of Retail Mag, I was looking forward to attending the pej Retail conference —a unique opportunity to experience various case studies presented in a live format and feel the inspiration up close.”
The selected companies and individuals all shared compelling stories, spoke openly about their experiences, and demonstrated an ability to inspire. They underscored the importance of retail and highlighted the many growth opportunities that exist.
“Even in a time marked by challenges and a changing world, the day offered a glimpse of a future filled with positivity and opportunities. Our industry needs to stand together, network, and present a united front to ensure that retail remains top of mind for consumers.”
– Anders Talbo Dahl, Digital Director, Vibholm Gold and Silver
“I had the pleasure of attending Retail conference pej group’s Retail conference . It was an inspiring day filled with professionally relevant presentations and case studies. The conference provided valuable insights into consumer behavior, business models, and growth trends, presented by leading experts in the field. At the same time, some of the industry’s most talented retailers shared concrete case studies that offered a unique insight into driving growth in both Danish and international markets.”
– Marie Gjesing, Head of Retail, STOY
pej gruppen to bring together some of the most talented, top-tier speakers for a day packed with content, exciting insights, and learning. The presentations were a perfect combination of case studies from top performers in the Danish retail sector, overviews of the latest trends, and current topics. It was an incredibly educational experience and a fantastic platform for networking and meeting others from the Danish retail industry.”
– Rasmus Melbye, CCO & Co-founder, Customers 1st
Date
København 7. september 2027
Mogens Dahl Concert Hall
Snorresgade 22
2300 Copenhagen S
9:00 a.m.–4:00 p.m. (Check-in: 8:30 a.m.)
Aarhus 9. september 2027
Central Workshop, Smedien
Værkmestergade 7
8000 Aarhus C
9:00 a.m. – 4:00 p.m. (Check-in: 8:30 a.m.)
Prices
DKK 3,500/€470
per participant for one registered person
DKK 3,000 / €405
per participant, with a minimum of 4 registrants
DKK 2,500 / €335
for educators
Save DKK 500
As a subscriber to TID & tendenser, 365DESIGN and TØJ you save DKK 500 on your first ticket. Use the discount code ‘abonnent2026’ when signing up to redeem your discount.
The price is per participant and in Danish kroner, excluding VAT and fees.
Discount codes cannot be combined with volume discounts or other offers
Note: The conference will be held in Danish.
FAQ
Full board and drinks throughout the day.
Selected slides will be sent as PDF files.
Retail Mega Mag
To qualify for the volume discount, registration and payment must be made as a single, combined transaction. When registering, the names and email addresses of all participants must be provided.
Please note: Discount codes cannot be combined with volume discounts or other offers
The member discount applies to members of the pej group's three Media: 365DESIGN, TØJ Fashion & Business Trends, or TID & tendenser.
You cannot attend this conference online. Check our calendar for other options here →
If you have allergies, are following a special diet, or have specific dietary requests for the conference day, please contact us immediately. We can accommodate most requests if we are notified well in advance. The menu, number of place settings, and special meal arrangements will be finalized 14 days before the conference. If allergies are reported after this deadline, we will only be able to accommodate them for an additional fee.
As a general rule, our conferences always take place as scheduled. If an in-person conference is not possible, the event will be rescheduled for another date or held online. Registered participants will automatically be transferred to the new date or the online event, but will be notified in advance. Should we be forced to cancel a conference entirely, we will, of course, issue a full refund.
Registration is non-refundable. If you cancel your registration less than 30 days before the conference or seminar, the fee will not be refunded. If you are unable to attend, you are, of course, welcome to transfer your spot to a colleague.
If you have any questions about the conference or your registration, please feel free to contact us at konference@pejgruppen.dk or +45 9711 8900
We look forward to welcoming you to an exciting, inspiring, and rewarding day in both Copenhagen and Aarhus.
Partners
Partner opportunitiesWould you like to meet your customers at the retail conference?
Join us as a partner at the retail conference and gain exposure where your customers are.
