Online trend universe for members
pejtrend.com
- trends & colors

A strong online universe with trends, themes and colors
pej trend is the indispensable compass for all lifestyle companies committed to the creation of innovative concepts, quality products and exceptional services. This tool is your key to navigating all aspects of the business landscape, from ideation and design processes to effective sourcing strategy, innovative sales optimization and creative marketing efforts.
Let pej trend do the heavy lifting and focus on what's important to you and your business
When you wear pej trend, you're at the forefront of the most significant and relevant trends of the season. In a world where the trend landscape can seem overwhelming, we've cut through the noise for you. We've filtered out the ephemeral and less significant trends and only present the essentials, the things that really matter - presented in a simple and clear way.
pej trend is built on our unique ability to see into the future and our passion to support you in making the best, most insightful product and design decisions. We are your indispensable companion on the journey of creative innovation and constant evolution, delivering relevant inspiration, in-depth insights and actionable information at every step.
pej trend acts as your personal clarity tool that makes decision-making intelligent, streamlines processes and potentially increases your chances of success - from concept development to design, purchasing, packaging and marketing. With pej trend as your guide, the road to success becomes not only clearer, but also significantly easier to navigate. We're here to ensure that you not only survive in the fast-changing world of trends, but that you thrive, innovate and lead the way forward.
Get the full benefit of a membership
Get both physical and digital access to carefully selected trends, colors, images and stories each season for the fashion, interior and lifestyle industries, making your work with trends easy, straightforward and relevant.

pej colour membership
The essential color tool for creative decisions
pej colour is the essential colour guide that gives you access to future color palettes and combinations for fashion, interior and lifestyle. With pej colour and an online platform, you get a strategic tool to choose and combine colors with precision. pej colour is part of pej trend, with 50 years of experience and used by more than 1,500 companies in fashion, interiors, packaging, graphic design and general product development. Use pej pej colour to inspire and guide your colour choices and decisions across your organization.
DKK 4.400,- / 590€
Yearly
For Danish buyers
For non-Danish buyers
Essential color inspiration - analog and digital
Receive two physical pej colour trend books annually
pej colour is published twice a year with a trend book focusing on spring/summer and fall/winter. Receive the trend book twice a year and get detailed color inspiration for each season.
User on pejtrend.com - your digital trend platform
Access a platform with content for four seasons, including colors, reports, images and themes - and stay up-to-date with the latest trends.
Streamline creative decisions via pejtrend.com
60 trend images per season on pejtrend.com
Visual trends and inspiration served on a silver platter.
Organize and store relevant trends
Use the platform to find, organize and store trends that match your needs.
Share your trend favorites
Save and share the trends you're most interested in with your team or collaborators directly via pejtrend.com.
Exclusive member discounts
30% discount on pej group trend conferences
Get 30% off tickets to pej group's biannual trend conference (full day). Max. 5 tickets.
50% discount on pej group trend seminars
Get 50% off pej group's biannual trend seminars (Half day). Max 5 tickets.

pej toolbox membership
The ultimate trend tool for creative teams
pej toolbox combines physical trend books and an online platform to deliver carefully selected colors, materials and trend inspiration. The book contains translations of NCS, Pantone TCX, Pantone TPG and CMYK along with materials and seasonal trends. It is an essential communication tool for lifestyle trends in design, marketing and branding. Tailor-made for the lifestyle industry, it is available in Danish and English. Membership also provides access to additional resources and inspiration for product development.
DKK 14.000,- / 1.800€
Yearly
For Danish buyers
For non-Danish buyers
Complete trend tool for the whole year - analog and digital
Receive two physical pej toolbox trend books annually
pej toolbox is published twice a year with a trend book focusing on spring/summer and fall/winter. Receive the trend book twice a year and get detailed trend inspiration for each season.
User on pejtrend.com - your digital trend platform
Access a platform with content for four seasons, including colors, reports, images, mood boards and themes - and stay up-to-date with the latest trends.
Access to early released seasonal colors
Get access to seasonal colors as early as February and August (up to 20 months before the season) so you can start designing upcoming collections and product lines
Strategic trend tool for the entire organization
Discover and create mood boards
Save relevant mood boards and create your own with selected colors, images and prints to tailor your creative process.
Explore color evolution several seasons back
We've been keeping an eye on the evolution of color usage for the past several seasons. With a membership, you can explore the color trends of recent seasons sorted by a monochrome palette
Access to 2800 FHI colors from the PANTONE system
Access a large selection of 2,800 FHI colors from the PANTONE system for accurate and inspiring color choices.
Create a shared understanding between design, marketing and sales
Use pej toolbox as a communication tool to create a common trend language in your organization.
Visual and creative inspiration
Access to selected music and trending videos
Access music and videos carefully selected from each trend conference for a complete sensory experience of the trend.
Insights into zeitgeist and lifestyle trends
Gain insights into major societal trends and lifestyle changes affecting design and fashion.
Exclusive member discounts
30% discount on pej group trend conferences
Get 30% off tickets to pej group's biannual trend conference (full day). Max. 5 tickets.
50% discount on pej group trend seminars
Get 50% off pej group's biannual trend seminars (Half day). Max 5 tickets.

What you get as a member
- Personal login to pejtrend.com with access to tons of trend material
- Texts and keywords for every season and every trend theme
- Images in a searchable archive and the ability to save your favorites
- Colors for each trend theme as well as color history and color evolution
- Access to 3 previous seasons online
- Discount on tickets to the trend conferences
- Movies, music and cases that support the trending themes (Toolbox subscribers only)
- Great savings compared to 2 x loose sales
DKK 4.400,- for pej colour membership + online
DKK 14.000,- for pej toolbox membership + online
Prices are in Danish kroner and exclude VAT
Vil du have månedlig viden og inspiration fra pej trend?
Skriv dig op til pej trend nyhedsmail og få et gratis sneak-peek på pej toolbox SS 25 med
Physical and digital access to trends, colors, images and stories every season
With pejtrend.com you get a unique combination of the physical trend books with material and swatches and an online platform with more material. All in all, a unique source of trend inspiration in design, lifestyle, fashion and interior delivered by pej gruppen - the Scandinavian trend institute.
With physical trend books and access to an online trend universe with themes, colors, color combinations, color development, images, mood boards and more, you are well prepared for the season.
We can help you find the right trend material






