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The Longevity Lifestyle report explores how a once niche field is now entering the mainstream, influencing everything from technology, design and architecture to mobility, urban development, working life, retail, beauty and the experience economy. The focus has shifted from simply delaying ageing to creating the best possible framework for a long and healthy life - physically, mentally, socially and economically.
The report combines in-depth analysis of the drivers of longevity, trends in consumer behavior and innovation across industries. It features interviews, case studies and perspectives from experts, all of which provide insight into how the ambition of living longer is already shaping strategies, products and services. Similar to a magazine, the content is presented in a stream of articles and analysis, providing inspiration and concrete tools for organizations looking to navigate this new reality.
A sneak peek at the trend reports
From niche to mainstream
Longevity has moved from being a niche field for researchers and passionate biohackers to becoming an integral part of the mainstream. It's no longer just about exercise, diet and supplements, but now permeates areas such as technology, design, architecture, mobility, retail and the experience economy. The focus has shifted from simply delaying ageing to creating the framework for a long and meaningful life - physically, mentally, socially and economically - with an emphasis on quality of life, communities and solutions that support people's needs throughout the life cycle.
A new age for the kitchen
The kitchen has evolved from a practical workspace to a central gathering point in the home and a clear reflection of our lifestyle. No longer just about function and aesthetics, it is now characterized by sustainability, technology and flexible solutions that make it both an everyday arena and a shared experience space. The report includes expert interviews, case studies and analysis to show how designers, architects and manufacturers can create kitchens that combine the needs of today with the possibilities of tomorrow.
What you get
- From niche to mainstream: Longevity lifestyle has gone from researchers and biohackers to become a distinct part of mainstream and emerging industries.
- More than health: It's no longer just about exercise and diet, but now influences technology, design and the experience economy.
- Focus on quality of life: Not just postponing aging, but creating good years of life - physically, mentally and socially - with a focus on well-being.
- Innovation and consumer behaviour: Developments are changing the way we live, work, design and shop, and creating new market expectations.
- Strategic importance: Longevity is both a condition and an opportunity across sectors that requires insights and new strategies.
- Report content: Based on research, expert interviews and cases that provide interdisciplinary perspectives and concrete insights.
DKK 2.000,-
Prices are shown in Danish kroner and exclude VAT
What you get
- The kitchen as the heart of the home: From being a practical workspace, the kitchen is now a central gathering point and identity builder.
- Function meets aesthetics: Innovative solutions where design, usability and flexibility merge into new concepts.
- Sustainability in focus: Eco-friendly materials and energy-efficient solutions are becoming a key driver in kitchen design.
- Kitchen design of the future: Trends in materials, colors, technology and functionality point the way to 2030 and future needs.
- Smart technology: Increasing integration of digital solutions optimizes cooking, comfort and resource consumption.
- Report content: Includes interviews, case studies and guides to provide the industry with inspiration and concrete tools.
DKK 2.000,-
Prices are shown in Danish kroner and exclude VAT
2025
This year's pej trend reports
Here you will find an overview of our latest releases. Click on each report to dive into analysis, cases and trends that will give you insight into the most important developments of the day.
