Digital Trend Reports
pej trend-reports
Latest report now available
In the trend report The New consumer behaviour From Transaction to Transformation examines the significant shift in our consumer behaviour, where value increasingly lies in the change it creates. The focus is shifting from owning things to seeking experiences, meaning, and personal development.
The report compiles data, analyses, and case studies across industries and demonstrates how today’s consumers are seeking more conscious choices, a stronger identity, and deeper value. At the same time, it highlights how companies must rethink their role—shifting from selling products to facilitating transformations.
A sneak peek at the trend reports
Here's what you get
- From price to value: consumer behaviour away from low price as the primary driver and toward quality and perceived value.
- Polarized consumer behaviour: The market is split between price-conscious consumers and those who opt for premium products, creating distinct consumer groups.
- Conscious downsizing: Consumers are cutting back on non-essentials but prioritizing a few select areas.
- Digitally driven behavior: Purchasing decisions are heavily influenced by digital platforms and constant availability.
- Lifestyle as a driving force: consumer behaviour more about identity and values than mere functionality.
- Increased decision-making complexity: More choices and information make the purchasing process more demanding and selective.
DKK 4.000,-
Prices are shown in Danish kroner and exclude VAT.
Here's what you get
- From niche to mainstream: The longevity lifestyle has evolved from being the domain of researchers and biohackers to becoming a prominent part of the mainstream and new industries.
- More than just health: It’s no longer just about exercise and diet; today, it influences technology, design, and the experience economy.
- Focus on quality of life: Not merely delaying the aging process, but creating good years of life—physically, mentally, and socially—with a focus on well-being.
- Innovation and consumer behaviour: These developments are changing the way we live, work, design, and shop, and are creating new expectations for the market.
- Strategic significance: Longevity is both a challenge and an opportunity across sectors, requiring insight and new strategies.
- Report contents: Based on research, expert interviews, and case studies that provide interdisciplinary perspectives and concrete insights.
DKK 4.000,-
Prices are shown in Danish kroner and exclude VAT.
Here's what you get
- The kitchen as the heart of the home: Once a purely functional workspace, the kitchen is now a central gathering place and a source of identity.
- Function meets aesthetics: Innovative solutions where design, usability, and flexibility come together in new concepts.
- Focus on sustainability: Eco-friendly materials and energy-efficient solutions are becoming a key driver in kitchen design.
- Kitchen Design of the Future: Trends in materials, colors, technology, and functionality point the way toward 2030 and the needs of the future.
- Smart technology: The increasing integration of digital solutions optimizes cooking, comfort, and resource consumption.
- Report contents: Includes interviews, case studies, and guides that provide the industry with inspiration and practical tools.
DKK 2.000,-
Prices are shown in Danish kroner and exclude VAT.
All of the Pej Group'sdigital trend reports
Here you’ll find an overview of our latest publications. Click on each report to explore analyses, case studies, and trends that provide insight into today’s most important developments.
