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Our events always focus on equipping participants with knowledge and insight into the latest trends in their fields – and giving them a stronger foundation for making better decisions.
Seminars & webinars
Kick Off 2026
Free participation for subscribers on TØJ, 365DESIGN and TIME & trends
Get off to a good start in 2026:The spirit of the times, trends, and consumer behaviour
Get a clear overview of the spirit of the times and the trends that will shape 2026. At this year’s Kick Off seminar/webinar, we’ll share the latest analyses of values, attitudes, behaviors, and consumer trends. You’ll receive a concise selection of the most relevant trend themes for both fashion and interior design.
Kick Off is for the entire organization and helps you make the right decisions for the coming year. We focus on both the big picture and the small details, so that the direction is clear when you leave.
You’ll enjoy three intense hours packed with facts, inspiration, and expectations for the new year—as well as the chance to network with others in the lifestyle industry.
Speakers and trend researchers from pej gruppen
Update on society, the spirit of the times, and consumer behaviour
Louise Byg KongsholmCEO and trend researcher at pej gruppen
Get an update on the spirit of the times, trends, and consumer behaviour insights into what the near future holds, from Louise Byg Kongsholm, CEO of the pej group.
Louise is a trend researcher, CEO, and owner of pej gruppen. She holds a Master of Business Administration degree with a specialization in strategy and management, and as a trend researcher, she specializes in consumer behavior, retail, e-commerce, fashion, interior design, and food.
She is also the author of several books, an editor-in-chief, a consultant, and a speaker, and she is frequently invited to serve as a speaker, facilitator, and motivational speaker at conferences and events.
Pej Trend: Trends and Colors for AW 26/27
Mette Lykkegaard FromTrend Editor at pej gruppen
Mette is a trend editor at pej gruppen holds a degree in corporate communications with a specialization in branding and entrepreneurship. For several years, she has worked in concept development and advised companies on identity, positioning, and consumer behavior. In addition, she has a background as a graphic designer and takes both a practical and academic approach to solutions. She is fascinated by the cultural and visual footprints we leave as consumers and individuals, and what they tell us about the present, as well as the past and the future.
Pej Trend: Trends and Colors for AW 26/27
Mads Arlien-SøborgTrend researcher at pej gruppen
Look forward to the trend group’s annual Kickoff seminar/webinar, where we’ll give you a unique insight into the spirit of the times! Discover the key trends in consumer behaviour, interior design, and fashion for 2026, get an exclusive overview of this season’s colors—and as an extra highlight, we’ll present our 2025 trend report on the kitchens of the future.
Speakers presenting subject-specific updates via video
What will be the biggest technological advances?
Kristoffer OkkelsIndependent business developer
Where is the economy headed?
Ann Lehmann ErichsenConsumer Economist
What will our worldview be like in 2026?
Emilia van HauenCultural Sociologist
Here's what you'll get at the seminar/webinar
- Expectations regarding the economy, consumer behaviour lifestyle
- A Look at the Near Future of the Lifestyle Industries
- Perspective and input for your strategy
- Understanding the spirit of the times and the modern consumer
- Design Trends and Colors for 2026
Kick Off is aimed at
- Board of Directors, Executive Board, and Management
- Designers and product developers
- Concept developers and communicators
- Decision-makers in the retail and e-commerce sectors
- Decision-makers in marketing, PR, and Media
Date and location
Herning, December 9 and 11, 2025
and January 8, 2026
Strategihuset
Bitsovvej 2, 7400 Herning
9:00 a.m.–12:00 p.m.
Online on December 9 and 11, 2025
and January 8, 2026
Via Zoom
1:00–4:00 p.m.
Copenhagen, December 15, 2025
Copenhagen Business Academy (formerly KEA)
Conference Hall
Guldbergsgade 29N
2200 Copenhagen
1:00–4:00 p.m.
Sandwich
Sandwiches will be served at the in-person seminars:
In Herning, after the seminars from 12:00–12:30 p.m., and in Copenhagen, before the seminar from 12:30–1:00 p.m.
Price
1 free ticket
For Basic subscribers to 365DESIGN, the trade magazine TØJ, or TID&tendenser
2 free tickets
For Pro subscribers on 365DESIGN, the trade magazine TØJ, or TID&tendenser
5 free tickets
For Business subscribers to 365DESIGN, the trade magazine TØJ, or TID&tendenser
DKK 2.200,-
per ticket for other participants
Prices are listed per person and do not include tax or fees
If you have a subscription to one or more of our Media, you can participate for free. Learn more here →
As a subscriber, you must use the discount code that appears when you select your current subscription type:
Please note that we verify your subscription, so you can only use the discount if you are a subscriber.
FAQ
If you have allergies, are following a special diet, or have specific requests regarding your sandwich on the day of the conference, please contact us in advance.
As a general rule, our seminars and conferences always take place as scheduled. If an in-person conference or seminar is not possible, the event will be rescheduled for another date or held online. Registered participants will automatically be transferred to the new date or to the online event, but will be notified of this in advance. Should we be forced to cancel a conference or seminar, we will, of course, issue a full refund.
Registrations are generally non-refundable. If you cancel your registration less than 30 days before the conference, the fee cannot be refunded. However, you may always send another representative from the same company in your place, provided you notify us in advance. Please call 9711 8900 or email konference@pejgruppen.dk.
P.S.: If you get sick and are unable to attend an in-person conference, you can participate online instead. See the dates on the website.
“Kick Off offers a wealth of useful knowledge that I can really apply in my work. It’s exceptionally well-organized, has a good schedule, features skilled speakers, and is packed with both informative statistics and socially relevant insights.”
– Klaus Bøje Christiansen, CEO of By Basics
“I’m attending the Kick Off event at pej gruppen because it offers a wealth of insights into all kinds of exciting development trends across a wide range of industries, as well as the things that bring us all together—people, strategy, the environment, and, not least, IT, which is, of course, my area of expertise.”
– Per Nybo Nielsen, Senior Manager at EG
“Troelstrup places a high priority on attending the Pej Group’s Kick Off seminar every December. The seminar marks the end of the year for us and is a relevant and meaningful way to start the new year. It also serves as the first source of inspiration for our buyers before they travel throughout Denmark and Europe to visit all our suppliers and identify the latest trends in their collections.”
– Troelstrup Men's Clothing Store
“At the Kick Off seminar, pej provides insights into major trends and the current economic climate. This information helps us determine whether our strategy is on the right track or needs to be adjusted. We receive insights into colors, style, and what’s ‘top of mind’ for customers in general—both in the short and long term—which allows us to validate the work we’ve done for our VRS brand.”
– Salling Group
