Seminar & webinar
Kick Off 2026
Free of charge participation for subscribers to CLOTH, 365DESIGN and TIME & trends
Herning + online 9. december 2025Herning + online 11. december 2025København 15. december 2025Herning + online 8. januar 2026
Kom godt fra start i 2026:Tidsånd, trends og forbrug
Get a sharp overview of the zeitgeist and the trends that will shape 2026. At this year's Kick Off seminar/webinar, we share the latest analysis of values, attitudes, actions and consumer behavior. You'll get a concentrated selection of the most relevant trend themes for both fashion and interiors.
Kick Off is for the whole organization and helps you make the right decisions for the year ahead. We focus on both the big picture and the small details, so the direction is clear when you leave.
You'll get three intense hours filled with facts, inspiration and expectations for the new year - as well as the opportunity to network with others from the lifestyle industry.
Speakers and trend researchers from pej gruppen
Update on society, zeitgeist and consumer behaviour
Louise Byg KongsholmCEO og trendforsker i pej gruppen
Get an update on zeitgeist, trends and consumer behaviour as well as perspectives on what the near future holds from pej group CEO Louise Byg Kongsholm.
Louise is a trend researcher, CEO and owner of pej gruppen. She holds a master's degree in business administration specializing in strategy and management and as a trend researcher specializes in consumer behavior, retail, e-commerce, fashion and interior and food.
She is also the author of several books, editor-in-chief, consultant and speaker, as well as a lecturer, facilitator and inspirer at conferences and events.
pej trend: trends and colors for AW 26/27
Mette Lykkegaard FromTrendredaktør i pej gruppen
Mette is trend editor at pej gruppen and has a degree in corporate communication specializing in branding and entrepreneurship. For several years, she has worked with concept development and advised companies on identity, positioning and consumer behavior. In addition, she has a background as a graphic designer and has both a practical and academic approach to solutions. She is interested in the cultural and visual footprints we leave as consumers and individuals and what they tell us about the present, but also about the past and the future.
pej trend: trends and colors for AW 26/27
Mads Arlien-SøborgTrendforsker i pej gruppen
Join us for pejgruppen's annual Kick off seminar/webinar where we give you a special insight into the zeitgeist! Get the most important consumer behaviour, interior and fashion trends for 2026, an exclusive review of the season's colors - and as an extra highlight, we present our 2025 trend report on the kitchens of the future.
Speakers with subject-specific updates on video
What will be the biggest technological advances?
Kristoffer OkkelsSelvstændig forretningsudvikler
Where is the economy going?
Ann Lehmann ErichsenForbrugerøkonom
What will our worldview be in 2026?
Emilia van HauenKultursociolog
What you get at the seminar/webinar
- Expectation of economy, consumer behaviour and lifestyle
- Predictions for the near future of the lifestyle industries
- Perspective and input for your strategy
- Knowledge about zeitgeist and the modern consumer
- Styles and colors for 2026
Kick Off is aimed at
- Board of directors, executive board and management
- Designers and product developers
- Concept creators and communicators
- Retail and ecommerce decision makers
- Marketing, PR and Media decision makers
Date and location
Herning December 9 and 11, 2025
and January 8, 2026
Strategy House
Bitsovvej 2, 7400 Herning, Denmark
9.00-12.00
Online December 9 and 11, 2025
and January 8, 2026
Via Zoom
13.00-16.00
Copenhagen December 15, 2025
Erhvervsakademi København (tidl. KEA)
Konferencesalen
Guldbergsgade 29N
2200 København
Kl. 13.00-16.00
Sandwich
Sandwiches are served at the physical seminars:
In Herning after the seminars from 12-12.30 and in Copenhagen before the seminar from 12.30-13.00.
Price
1 free ticket
for Basic subscribers of 365DESIGN, Branchebladet TØJ or TIME & Trends
2 free tickets
for Pro subscribers of 365DESIGN, Branchebladet TØJ or TIME & Trends
5 free tickets
for Business subscribers of 365DESIGN, Branchebladet TØJ or TID&tendenser
DKK 2.200,-
per ticket for other participants
Prices are per person and exclude VAT and fees
If you have a subscription to one or more of our Media, you can join for free. See more here →
As a subscriber, use the discount code that appears when you select your current subscription type
Please note that we validate the subscription, so it is only possible to make use of the discount if you are a subscriber.
FAQ
If you have allergies, follow a diet or have special requests for the sandwich on the day of the conference, please contact us in advance.
Our seminars/conferences are always held as a rule. If a physical conference or seminar is not possible, the conference will be moved to another day or held online. Registered participants will automatically be moved to a new date or online, but will be notified in advance. If we are forced to cancel a conference or seminar, we will of course credit the full amount.
Tilmeldinger er som udgangspunkt bindende. Hvis du afmelder dig senere end 30 dage før konferencen, kan beløbet ikke krediteres. Det er dog altid muligt at sende en anden person fra samme virksomhed i stedet, hvis dette oplyses i forvejen. Ring på 9711 8900 eller skriv til konference@pejgruppen.dk.
PS: If you fall ill and are unable to attend a physical conference, you can participate online instead. See dates on the site.
"Kick Off embraces a lot of useful knowledge that I can really use in my work. It is fantastically planned, has a good time frame, great speakers and is packed with both informative figures and socially relevant information."
- Klaus Bøje Christiansen, CEO at By Basics
"I attend the Kick Off at pej gruppen because they share all kinds of exciting developments across industries, but also what binds us all together - people, strategy, climate and not least IT, which is my specialty."
- Per Nybo Nielsen, Senior Manager at EG
"Troelstrup prioritizes participating in the pej group's Kick Off seminar every year in December. The seminar marks the end of the year for us and is a relevant and relevant way to start the new year. It is also the first input for our buyers before they go around Denmark and Europe to all our suppliers to find the new trends in the collections."
- Men's clothing store Troelstrup
"pej informs the Kick Off seminar about the major trends and the economic status. This knowledge helps us to determine whether the strategy holds or needs to be adjusted. We get information about the colors, style, and what is top of mind with customers in general in both the short and long term, then we verify what we have made for our VRS brand."
- Salling Group
