Seminars & webinars
Kick Off 2027
Free participation for subscribers on TØJ, 365DESIGN and TIME & trends
Herning 7. dec, 8. dec og 12. janOnline 7. dec, 8. dec og 12. janKøbenhavn 10. dec
Kom godt fra start i 2027: Tidsånd, trends og forbrug
Hvad kommer til at forme 2027 – og hvordan omsætter du de store bevægelser til konkrete muligheder for din forretning?
På årets Kick Off får du et skarpt overblik over de vigtigste strømninger, der kommer til at påvirke markedet i 2027. Vi samler de nyeste analyser af værdier og adfærd – og omsætter dem til konkrete indsigter, du kan bruge i din strategiske planlægning.
Kick Off er relevant for hele organisationen og giver jer et fælles strategisk fundament for årets beslutninger – fra de store markedsbevægelser til de konkrete muligheder i hverdagen.
Kom godt fra start i 2027:Tidsånd, trends og forbrug
Hvad kommer til at forme 2027 – og hvordan omsætter du de store bevægelser til konkrete muligheder for din forretning?
På årets Kick Off får du et skarpt overblik over de vigtigste strømninger, der kommer til at påvirke markedet i 2027. Vi samler de nyeste analyser af værdier og adfærd – og omsætter dem til konkrete indsigter, du kan bruge i din strategiske planlægning.
Kick Off er relevant for hele organisationen og giver jer et fælles strategisk fundament for årets beslutninger – fra de store markedsbevægelser til de konkrete muligheder i hverdagen.
Speakers
Update on society, the spirit of the times, and consumer behaviour
Louise Byg KongsholmCEO and trend researcher at pej gruppen
Get an update on the spirit of the times, trends, and consumer behaviour insights into what the near future holds, from Louise Byg Kongsholm, CEO of the pej group.
Louise is a trend researcher, CEO, and owner of pej gruppen. She holds a Master of Business Administration degree with a specialization in strategy and management, and as a trend researcher, she specializes in consumer behavior, retail, e-commerce, fashion, interior design, and food.
She is also the author of several books, an editor-in-chief, a consultant, and a speaker, and she is frequently invited to serve as a speaker, facilitator, and motivational speaker at conferences and events.
pej trend: trends og farver til AW 27/28
Mette Lykkegaard FromTrend Editor at pej gruppen
Mette is a trend editor at pej gruppen holds a degree in corporate communications with a specialization in branding and entrepreneurship. For several years, she has worked in concept development and advised companies on identity, positioning, and consumer behavior. In addition, she has a background as a graphic designer and takes both a practical and academic approach to solutions. She is fascinated by the cultural and visual footprints we leave as consumers and individuals, and what they tell us about the present, as well as the past and the future.
Speakers presenting subject-specific updates via video
Matthew BrownRetail expert, Echochamber
Liselotte LyngsøFremtidsforsker og podcastvært
Bugge Holm HansenFuturist, Copenhagen Institute for Futures Studies
Here's what you'll get at the seminar/webinar
- Indsigt i de trends og strømninger, der vil forme markedet i 2027
- Nye perspektiver på forbrugeren og de skift, der ændrer vores marked
- De mest relevante trendtemaer og farver for både mode og interiør
- Viden og perspektiver, der ruster dig til de rigtige valg
- Mulighed for at netværke med andre beslutningstagere fra livsstilsbranchen
Kick Off is aimed at
- Board of Directors, Executive Board, and Management
- Designers and product developers
- Concept developers and communicators
- Decision-makers in the retail and e-commerce sectors
- Decision-makers in marketing, PR, and Media
Date and location
Herning 7. og 8. december 2026og 12. januar 2027
Strategihuset
Bitsovvej 2, 7400 Herning
9:00 a.m.–12:00 p.m.
Online 7. og 8. december 2026og 12. januar 2027
Via Zoom
1:00–4:00 p.m.
København 10. december 2026
Copenhagen Business Academy (formerly KEA)
Conference Hall
Guldbergsgade 29N
2200 Copenhagen
1:00–4:00 p.m.
Sandwiches will be served at the in-person seminars:
In Herning, after the seminars from 12:00–12:30 p.m., and in Copenhagen, before the seminar from 12:30–1:00 p.m.
Price
1 free ticket
til Basic-abonnenter på 365DESIGN, TØJ eller TID&tendenser
2 free tickets
til Pro-abonnenter på 365DESIGN, TØJ eller TID&tendenser
5 free tickets
DKK 2.300,-
per ticket for other participants
Prices are listed per person and do not include tax or fees
Som abonnent skal du bruge den rabatkode der bliver vist når du vælger din aktuelle abonnementstype.
Vær opmærksom på, at vi validerer abonnementet, og det er således kun muligt at gøre brug af rabatten, hvis du er abonnent.
FAQ
If you have allergies, are following a special diet, or have specific requests regarding your sandwich on the day of the conference, please contact us in advance.
As a general rule, our seminars and conferences always take place as scheduled. If an in-person conference or seminar is not possible, the event will be rescheduled for another date or held online. Registered participants will automatically be transferred to the new date or to the online event, but will be notified of this in advance. Should we be forced to cancel a conference or seminar, we will, of course, issue a full refund.
Registrations are generally non-refundable. If you cancel your registration less than 30 days before the conference, the fee cannot be refunded. However, you may always send another representative from the same company in your place, provided you notify us in advance. Please call 9711 8900 or email konference@pejgruppen.dk.
P.S.: If you get sick and are unable to attend an in-person conference, you can participate online instead. See the dates on the website.
“Kick Off offers a wealth of useful knowledge that I can really apply in my work. It’s exceptionally well-organized, has a good schedule, features skilled speakers, and is packed with both informative statistics and socially relevant insights.”
– Klaus Bøje Christiansen, CEO of By Basics
“I’m attending the Kick Off event at pej gruppen because it offers a wealth of insights into all kinds of exciting development trends across a wide range of industries, as well as the things that bring us all together—people, strategy, the environment, and, not least, IT, which is, of course, my area of expertise.”
– Per Nybo Nielsen, Senior Manager at EG
“At the Kick Off seminar, pej provides insights into major trends and the current economic climate. This information helps us determine whether our strategy is on the right track or needs to be adjusted. We receive insights into colors, style, and what’s ‘top of mind’ for customers in general—both in the short and long term—which allows us to validate the work we’ve done for our VRS brand.”
– Salling Group
