Projects & cases
How we help our customers succeed
Hvad kan vi hjælpe dig med?
Understanding zeitgeist and trends can be challenging. At pej gruppen , we want to make these concepts accessible and practical for you.
Below you have the opportunity to explore some of the tasks we have solved within color consulting and trend reports.
Feel free to contact us to discuss your specific needs so we can deliver tailored solutions and create powerful results together with you.
Concrete cases
Below you can read about some of the projects we have been involved in.
FDB Møbler – Strategisk analyse og målgruppeindsigt
When FDB Møbler sought a new market strategy after the closure of Coop's online store, pej gruppen contributed with strategic...
Eva Solo got an all around analysis of their positioning in the market
Eva Solo hired pej gruppen and Noehow to analyze target groups and the market to improve their...
Coop, SuperBrugsen
SuperBrugsen in Auning hired an expert to research the local area's target groups and demographics to improve their...
Ældre Sagen fornyer tilbud gennem målrettet livsfaseanalyse
Ældre Sagen gained insights from pej gruppen and Noehow, who analyzed members' livsfaser to optimize offers and...
DFDS styrker sin markedsposition med målrettet markedsanalyse
DFDS gained crucial insights from pej gruppen and Noehow, who mapped target groups and market positions. The analysis ...
Savir fik farvesammensætning til stoleserierne Reflect, Beat og Learn
The colors in Savir's chair series were carefully selected to create harmony with modern building materials and meet today's...
Report on the future of grocery retail
Consumer and retail trends, recruitment challenges and the influence of international perspectives on the future of retail...
Farvesammensætning af Aidas Confetti-stel
Farverne i Aidas Confetti-stel blev udvalgt med ny målgruppe for øje - og ønsket om at kunne mikse farverne.
Noehow og pej skaber forståelse for markeder
The collaboration between Noehow and pej gruppen provides a unique starting point for understanding both markets and target groups.
Flügger forvandler rum med farver designet til at fremme velvære
Flügger fik assistance i udarbejdelsen af farvepaletter, der påvirker rum og forbedrer livskvalitet og velvære.
Color expertise for new launches
and color customizations
If you need color advice, we can help you choose the perfect colors to create a unique expression. With pej gruppen , you get a comprehensive package with inspirational images, color names and combination suggestions.
At pej gruppen , we have had the pleasure of working with several customers on color. It's up to you whether you want to involve our color team in the entire design and color process or just as sparring partners on colors or color combinations. All sparring is done with the aim of creating visually strong and commercial material that is easy to implement.
- National Board of Health
- B&O
- Danish Crown
- Matas
- Invita
- Aida
- Ester & Erik
- Flügger
- Ecco
- B&O
- Leander
- Velux
- Riisfort
- Dali
- Silkeborg Wool Spinning Mill
- Virgin Travel
Industry-specific and tailored trend reports
pej group trend reports are detailed analyses that uncover specific trends or consumer behavior. Trend reports are created by both internal and external experts to ensure an in-depth and informative report that is customized to each client's needs.
Do you need help creating industry-specific or topic-specific trend reports tailored to your unique needs and requirements?
Our goal at pej gruppen is to give you an in-depth insight into trends and help you stay competitive in a changing society.
The trend reports are prepared by an experienced team of both internal and external experts, all with roots in trend research. All are strong researchers and communicators who combine their skills and expertise according to the content of the assignment. This ensures you get the most comprehensive and relevant report that meets your specific needs.
To ensure that the trend reports are up-to-date and informative, we often conduct interviews with key people and stakeholders in the relevant industry. These interviews enrich the content and provide a deeper insight into the trends and tendencies that are relevant now and in the future.
You have the option to get trend reports in the depth, breadth and time horizon you want. We can customize trend reports from a few pages to large works, depending on your needs and wishes. Reports can be delivered in various formats, including powerpoint, pdf, magazine, book and more. You can also get an oral handover and presentation of the content if you wish.
Our goal is to be your trusted source for industry-specific and topic-focused trend analysis. We are passionate about helping our customers navigate the changing landscape and make informed decisions based on the latest insights and trends.
- Coop (21 future tracks)
- Agra (food trends in the next five years)
- Sahva Care (healthcare and retail trends)
- Copenhagen Airport (travel retail trends)
- Reamed (health trends)
- DGI (senior communities and livsfaser, including communication, sports, etc.)
- Tulip / Danish Crown (future of food and trend research as a discipline)
- Plus Pack (food and packaging trends)
- Matprat (the future of meat and eggs)
- Royal Greenland (future consumers, food and packaging trends)
- DaneAge (future seniors)
- Interflora (the future of retail and e-commerce)
- Kop & Kande (consumer behavior and retail)
- Tårnby - Lyngby Municipality (input for urban renewal project)
- The foundation of October 1, 1959 (the future of retail)
This is what a project with pej gruppen often looks like
Step 1
First meeting
A project always starts with a meeting - either in person or online - where the task is reviewed in detail and expectations are set. A project plan, time estimate and budget are drawn up. Resource persons and contacts are identified, and deadlines and desired deliverables are agreed.
Step 2
We are working
Once the project is approved, work starts with the pej group's consultants. It can be color experts, trend experts, graphic designers, etc. working on the delivery, and it can be internal and external resource persons as well as key persons at the client can be involved.
Step 3
First delivery & feedback
The first delivery is made - either via a physical meeting, online meeting, lecture or workshop. Feedback is then received and final adjustments are made by the project team, after which the final final project is delivered exactly as desired.
Step 4
Final delivery
The final deliverable - either in the form of a color chart, trend report, lecture, film or other - is now available. Deliverables are delivered either in a personal meeting with a review of the material or by email with notes/comments. Follow-up is arranged as needed.
Need a guide to the future?
Send us an inquiry
Send us an inquiry if you need sparring on colors, trends, consumer behavior, texts, publications or anything else, and we will be happy to help you. Often we can step in and help you ourselves, other times we can connect you with resource persons in our large network who can help you.
You can also contact us directly.
