The lecture provides an up-to-date and incisive analysis of the spirit of the times, trends, and consumer behavior—both now and looking ahead to the coming season. Based on current trend research, it focuses on value shifts, changing needs, and new patterns in consumer behaviour lifestyle—with perspectives on strategy, concept and product development, and communication.

How are designs, colors, and materials taking shape for the fall/winter 27/28 season? The trend team reviews the zeitgeist analysis and how it can be seen in the four trend themes for the season. A thorough review of colors, surfaces, and structures is also provided, making it possible to work further with the trends and translate them into your own concepts and projects.

An insight into the patterns that drive our desire to spend money on experiences, travel, food, play, exercise, self-indulgence, etc., based on a new report that examines how small and large choices in our free time become a market where we seek well-being, community, and experiences. The focus is on the driving forces that make us invest in everything that makes life a little more vibrant.

The lecture provides insight into Esben Weile Kjær's method, in which the spirit of the times and current trends are translated into artistic approaches. He demonstrates how pop culture can serve as a mirror for shared hopes and concerns, and how he utilizes everything from digital phenomena to fashion and music to create works that speak directly to the contemporary world. The audience will hear about research processes, collaborations, and the scenographic choices that shape both his exhibitions and performances, as well as how he works to create spaces that balance freedom, community, and underlying general unrest.

The lecture provides insight into the book Kreativitet som fælles sprog(Creativity as a Common Language), which translates creativity and design into practice and methodology. It demonstrates how interdisciplinary collaboration and creative processes can serve as a bridge between ideas, people, and contexts, and how everything from aesthetics and materials to strategy and identity can create value and meaning. The audience will hear about cases, reflections, and processes that illustrate how creativity can both inspire and create direction in culture, design, and innovation.

The book will be available for purchase at the conference at a special price and can be signed by the author.

Get the key insights from Retail Mega Mag and an insight into the forces that are changing retail: changing consumer behavior, new expectations for flexibility, and a stronger focus on convenience. The interaction between online shopping and physical stores is examined, and focus is placed on the growing importance of seamless customer experiences across channels. A yearbook that is worth its weight in gold for anyone interested in trends, consumer behaviour commerce. 

The mega magazine can be purchased at the conference at a special price.