What will shape the designs, colors, and materials for the spring/summer 2027 season? Trend researchers Mette From,Mads Arlien-Søborg, and Louise Byg Kongsholm present key trend themes for the season. Get a thorough overview of colors, surfaces, and textures so you can work with the trends and translate them into your own projects.

The lecture provides an up-to-date and incisive analysis of the spirit of the times, trends, and consumer behavior right now. Based on current trend research, it focuses on value shifts, changing needs, and new patterns in consumer behaviour lifestyle—with perspectives on product development, communication, and strategy.

The lecture provides a current insight into longevity as a lifestyle, market movement, and cultural phenomenon. Based on the latest trend report, insights are presented into how health, quality of life, and longevity affect consumer behaviour, aesthetics, and behavior across target groups and industries.

The lecture provides a visual and inspiring overview of how big cities function as drivers of creativity and aesthetic trends. Based on travel, trade fairs, and a series of new city guides, concrete examples are shown of places, phenomena, and environments that create fertile ground for new ideas and solutions.

Communicating with young people in 2025 requires more than just ordinary marketing: it requires insight into their lives, where attention spans are short and the filter for information and advertising is sharp. This talk gives you a look at the behaviors, codes, and cultures that shape young people's communities offline and online—from virtual currencies to gaming, gambling, spreadsheets, and social rituals.

The lecture provides insight into how colors function as both a sensory experience and a communication tool. Based on color theory and neuroaesthetics, concrete examples are shown of how colors are used strategically in design, architecture, and visual communication—with an effect on both experience and behavior.