content lab

We call it content lab. But we can also just call it a well-chosen word that adds value to your business

We create valuable advertorials that tell your story

An advertorial is a powerful combination of advertising and journalism - the word is a combination of 'advertisement' and 'editorial'. In short: An advertisement disguised as an article.

At pej gruppen , we are experts in creating advertorials that engage your target audience, build trust and give your message depth and relevance. We help communicate your brand in a way that sparks interest and creates action.

From catchy copy to strategic exposure on the right platforms, we guide you all the way.

What our customers say

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

- John Doe, Title, Company

Cases

Unique insights into the lifestyle industry

pej gruppen is Scandinavia's largest trend institute. We constantly have our finger on the pulse of an ever-changing world and help our customers stay ahead of the curve.

Our areas of expertise are wide-ranging, but especially within the lifestyle industry, we have in-depth knowledge of players, target groups, trends as well as general developments.

We transfer this industry insight to the work in our content lab. The texts we create on behalf of our customers are not only based on extensive text and communication know-how, but also on the extensive knowledge that pej gruppen has built up over 50 years.

Therefore, if you are targeting an audience in the clothing, fashion, design, furniture or interior industries, you will hardly find a communication and content agency with more knowledge and insight than we do.

"We help you create unique, engaging and visually appealing content in line with current trends. The aim is to create value for your customers and your business."

- Louise Byg Kongsholm, CEO at pej gruppen

A typical content lab process

Step 1

First meeting

A new collaboration always starts with a meeting - either face-to-face or online - where we go through the job in detail and align expectations. Together we draw up a project plan and a time estimate. Resource persons and contacts are identified, and deadlines and desired deliverables are agreed.

Step 2

We are working

Once the project is approved, we get down to work. With the purpose and target audience in mind, our copywriter begins research and a follow-up interview with a source of your choice. We then adjust the tone, style and content to ensure we hit the target audience's needs and interests.

Step 3

First delivery & feedback

When the ordered advertorial is finished, you will receive it by email. You can then discuss the result internally and if you have feedback that includes minor corrections, send the text back to us. We then make the final adjustments to ensure that the final advertorial is delivered exactly as requested.

Step 4

Final delivery

Once your input has been added to the text, you will be sent the finished advertorial. It will of course be possible to supplement the text with more characters, more sources, more rounds of feedback and translation into English.

Pricing

All prices are shown in Danish kroner excluding VAT.

Standard advertorial

DKK 10.000,-

(One page / 2,400 characters)

+ one extra page (total 4,800 characters)

DKK 5.000,-

+ extra interview

DKK 2.000,-

+ translation into English

DKK 2.000,-

+ an extra round of feedback

DKK 2.000,-

Indentation and exposure

Not only do we offer to write your texts, we also want to publish them in our industry media. By placing your advertorial in our Media TØJ and 365DESIGN you gain targeted and unique exposure to professionals in the fashion, design, furniture and interior design industries. You can place your advertorial in our digital news media as well as in our printed publications.

Physical magazines

Prices for advertorials in our physical magazines 365DESIGN / CLOTHING

Indentation of one page / 2400 characters

DKK 15.000,-

Posting a notice / 4800 characters

DKK 29.000,-

Digital publishing

Your advertorial will be published on the front page of 365design.dk and/or industry magazineettoj.dk and included once in the newsletter for the applicable media.