content lab

We call it content lab. But we could just as easily call it the carefully chosen words that add value to your business

We create high-quality advertorials that tell your story

An advertorial is a powerful combination of advertising and journalism—the word is a portmanteau of “advertisement” and “editorial.” In short: an advertisement disguised as an article.

At pej gruppen we pej gruppen in creating advertorials that engage your target audience, build trust, and give your message depth and relevance. We help convey your brand in a way that sparks interest and drives action.

From compelling copy to strategic exposure on the right platforms, we’ll guide you every step of the way.

What our customers say

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– John Doe, Title, Company

Case Studies

Unique insights into the lifestyle industry

pej gruppen Scandinavia’s largest trend research agency. We constantly keep our finger on the pulse of an ever-changing world and help our clients stay ahead of the curve.

Our areas of expertise are wide-ranging, but we have particularly in-depth knowledge of the players, target audiences, trends, and general developments within the lifestyle industry.

We apply this industry insight to our work in content lab. The content we create on behalf of our clients is based not only on our extensive expertise in writing and communication, but also on the wealth of knowledge that pej gruppen built up over 50 years.

If you’re targeting an audience in the clothing, fashion, design, furniture, or interior design industries, you’ll be hard-pressed to find a communications and content agency with more knowledge and insight than we do.

"We help create unique, engaging, and visually appealing content that reflects current trends. Our goal is to add value for your customers and your business."

– Louise Byg Kongsholm, CEO of pej gruppen

A typical process with content lab

Step 1

First meeting

A new collaboration always begins with a meeting—either in person or online—where we review the project in detail and align our expectations. Together, we develop a project plan and a time estimate. We identify key personnel and points of contact, and agree on deadlines and desired delivery formats.

Step 2

We work

Once the project has been approved, we really get down to business. With the purpose and target audience defined, our copywriter will conduct research and follow up with an interview with a source you have selected. We will then tailor the tone, style, and content to ensure we meet the needs and interests of the target audience.

Step 3

First delivery & feedback

Once the advertorial you ordered has been completed, you will receive it via email. You can then review it internally, and if you have any feedback—including minor corrections—please send the text back to us. We will then make the final adjustments to ensure that the final advertorial is delivered exactly as you requested.

Step 4

Final delivery

Once any changes you’ve requested have been incorporated into the text, we’ll send you the final advertorial. Of course, you’ll have the option to expand the text with additional content, include more sources, request further rounds of feedback, and have it translated into English.

Prices

All prices are shown in Danish kroner, excluding VAT.

Standard advertorial

DKK 10.000,-

(One page / 2,400 characters)

+ one additional page (total of 4,800 characters)

DKK 5.000,-

+ bonus interview

DKK 2.000,-

+ translation into English

DKK 2.000,-

+ an additional round of feedback

DKK 2.000,-

Placement and visibility

We don’t just offer to write your content—we’d also like to publish it in our industry media. By placing your advertorial in our Media TØJ and 365DESIGN , you’ll gain targeted and unique exposure to professionals in the fashion, design, furniture, and interior design industries. You can have your advertorial published in both our digital news media and our print publications.

Physical magazines

Rates for placing advertorials in our print magazines 365DESIGN / TØJ

Page layout / 2,400 characters

DKK 15.000,-

Placing a Spread 4,800 characters

DKK 29.000,-

Digital publishing

Your advertorial will be published on the front page of 365design.dk and/or branchebladettoj.dk and will be included once in the newsletter for the respective media outlet.