Retail Mega Mag
A 220-page look into the future of retail
Retail isn’t just evolving—it’s being redefined. Consumers are more selective, less loyal, and take relevance and convenience for granted. At the same time, the line between physical and digital retail has disappeared. This places new demands on how companies think, prioritize, and create cohesion.
Retail Mega Mag brings together 220 pages of insights, analyses, and case studies from companies that are specifically focused on this area. With a wide range of expert articles and concrete case studies, you’ll gain a solid foundation for navigating a reality where pace, complexity, and expectations can no longer be scaled back.
A unique bookazine
In Retail Mega Mag , we continue to bridge the gap between the depth of a book and the dynamism of a magazine in an innovative format.
In this issue, we take a close look at how commerce operates when consumer expectations are evolving faster than companies’ ability to adapt.
Among other things, we are examining how data, artificial intelligence, retail media, and omnichannel have evolved from strategic opportunities into fundamental prerequisites. Not as technological solutions in and of themselves, but as structures that shape decisions, organizations, and business models.
Retail Mega Mag is designed for professionals in the retail industry who need a solid foundation to navigate a fast-paced environment where there are no longer any simple answers.
A sneak peek at Retail Mega Mag
A small selection of articles and cases from the publication
From the article "The Paradoxical Consumer Is Killing the Mediocre Retailer"
We are in the midst of an era of paradoxes, where consumer behavior is accelerating in two distinct directions. This means that the market is splitting, the middle ground is eroding, and old strategies are becoming obsolete. Retailers who fail to make a clear choice about how they will create value for customers end up in a no-man’s-land, where they are squeezed from both sides and chosen by no one.
– Kristoffer Okkels, independent business developer
From the case study with Magasin
For our overall business, social media is a vital channel both for boosting brand awareness and brand equity, and as a source of information when we launch new initiatives or host events our stores. In addition, social media is a key factor in building our community. It is our digital opportunity to build relationships with our customers in the same way we build relationships in our physical stores.
– Amalie Gram Andersen, Content Optimization Lead, Magasin
From the article "E-commerce After the Breakthrough: When the Digital Becomes Everyday Life"
Online retail has entered a new phase, in which new technologies and changing consumer patterns are setting the course for the future. What was once a new opportunity, a digital shortcut, or a strategic move has now become part of everyday life—for consumers as well as for retailers.
– Mie Bilberg, e-commerce expert, the Confederation of Danish Industry
From the Matas case
Traditional loyalty mechanisms such as points, discounts, and free shipping still play a very important role, as they provide clear and immediate value to customers. But that is only one side of the equation. We are increasingly focusing on emotional loyalty, where we aim to strengthen the relationship through advice, gamification, content, and experiences.
– Julie Marie Hauerberg, Head of Loyalty, Matas
Who is behind the publication?
An understanding of the spirit of the times, trends, and consumer behavior is at the heart of the pej group’s work—which is why trend researcher Louise Byg Kongsholm is the author of Retail Mega Mag . She is also the co-author of three previous publications on the future of retail (“Cross Channel—Full Integration or Your Money Back,” “Cross Channel 2,” and “Total Retail”). In addition, she is the lead author of the four previous issues of Retail Mega Mag.
Louise Byg Kongsholm is the public face of the Pej Group; she is frequently quoted in the press and gives numerous talks on Scandinavian stages—both in person and online.
Who wrote the articles, and who are the case studies?
There are so many influential figures with relevant insights into the future of retail that it would be a shame not to gather them together. That’s why we’ve invited a number of external contributors to write articles on everything from what the world’s best brick-and-mortar stores look like, to how to build customer loyalty, to how to achieve seamless integration between online and offline channels. The articles are supplemented by a wide range of insightful case studies from exciting industry players who share their experiences.
- Ann Lehmann Erichsen
- Carsten Rose Lundberg
- Garret Cunningham
- Helene Mathiasen
- Jacob Hove
- John Wagner
- Kenni Wiltoft Rostgaard
- Kim Skaaning
- Kristoffer Okkels
- Mads Arlien-Søborg
- Martin Jagd Graeser
- Matthew Brown
- Mia Borch Münster
- Mie Bilberg
- Sasja Schubert Iversen
- Suzanne Remillard
- The Future Laboratory
- Arla
- Basic & More
- Bilka & BR
- Phantom Brew
- Joe & The Juice
- Jutland
- Magazine
- Matas
- Molly&My
- nemlig.com
- Sport 24
- Sunset Boulevard
- Zalando
Here's what you get
- Consumer behavior: New trends in behavior patterns
- Retail and online shopping: Insights into both physical and online sales
- Omnichannel strategies: Integration of sales channels
- Market analyses: In-depth studies of the market
- Customer experience: Tips for improvement
- Automation and digitization: Paths to technological integration
- Expert articles and case studies: Insights from experts and practical examples
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DKK 1000,-
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