Retail Mega Mag 4

A brand new 260-page 2025 publication with insights on consumer behavior, trends, retail, e-commerce and omnichannel. The publication contains insights, analysis and perspectives, including 20 expert articles and 22 case studies.

Uanset om det drejer sig om at navigere i en eller flere salgskanaler, udvide og ekspandere, optimere og konsolidere, forbedre kundeoplevelsen eller at øge automatiseringen og digitaliseringen, så vil Retail Mega Mag 4 give dig værdifuld viden og inspiration.

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A unique bookazine

In Retail Mega Mag 4, we continue to bridge the gap between the depth of a book and the dynamics of a magazine in an innovative format.

The content ranges from in-depth market and consumer analysis, trends and behavior, retail, e-commerce and cross-channel strategies in the book-like first section. In the subsequent magazine-style section, you'll find a stream of inspiring articles, each exploring a specific topic area and complemented by case studies. The third part consists of a Q&A with players who are trying to navigate the changing reality and share their experiences.

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A sneak peek at Retail Mega Mag 4

A small selection of the publication's articles and cases

From the article 'City Center of the Future and Retail'

Danish city centers are undergoing a transformation. Where physical stores used to be the center of all activity, we are now seeing a shift towards a city center that is more about experiences, community and interaction. Customers expect more than just a place to shop - they are looking for destinations where shopping is combined with gastronomy, culture and service.

- Tommy Skiffard, Retail Advisor

From the Q&A with Fabio Baum

One of the most important lessons learned is that customer loyalty is crucial for long-term success. It's not just about attracting new customers, but about creating a shopping experience that keeps them coming back. At Zalando, we are therefore focusing on expanding our lifestyle assortment and optimizing the way we help customers find exactly what they are looking for.

- Fabio Baum, Director for Nordics and Benelux at Zalando

From the article 'Danes love subscriptions'

Personalization is no longer just a competitive differentiator:
It has become a prerequisite for running a successful subscription business. Where it used to be a 'nice to have', personalization has now become a 'need to have' as consumers expect companies to understand their unique needs and customize the experience accordingly.

- Morten Suhr Hansen, Partner at Subscrybe

From the case study 'Løbeshop wants to open stores where the runners are'

Recent years have been characterized by a large number of store closures - both in Denmark and other countries. And many question whether physical stores still have a purpose in a time when more and more people shop online. But at Løbeshop, which is celebrating its 20th anniversary this year, they have chosen to go against the tide and plan to open six physical stores in Denmark, Norway and Sweden within the next few years.

- Ivan Jæger Christiansen, CEO at Løbeshop

Who is behind the release?

Knowledge about zeitgeist, trends and consumer behavior is at the core of the pej group's work - which is why the first part of Retail Mega Mag is written by trend researcher Louise Byg Kongsholm, who is also co-author of three previous publications on the future of retail ('Cross channel - full integration or your money back', 'Cross channel 2' and 'Total Retail'). She is also a speaker and lead author of Retail Mega Mag 1+2+3+4

She is the face of the pej group, is often quoted in the press and gives many talks on the Scandinavian stages - both physical and digital.

Who wrote the articles and who are included as cases?

There are so many strong personalities with valuable experience that it would be a shame not to collect it. That's why we've invited a number of external writers to contribute articles on everything from how to create great customer service, to what the world's best physical stores look like, to how to create seamless integration between online and offline. And in the 2025 edition, we've also added a wide range of instructive cases - both as a supplement to the topic areas and as an omnichannel Q&A.

The writers of Retail Mega Mag 4 are: