Retail Mega Mag
A brand new 260-page 2025 publication with insights into consumer behavior, trends, retail, e-commerce, and omnichannel. The publication contains knowledge, analyses, and perspectives, including 20 articles from experts and 22 case studies.
Whether you want to navigate one or more sales channels, expand and grow, optimize and consolidate, improve the customer experience, or increase automation and digitization, Retail Mega Mag will provide you with valuable knowledge and inspiration.
A unique bookazine
In Retail Mega Mag , we continue to bridge the gap between the depth of a book and the dynamism of a magazine in an innovative format.
The content ranges from in-depth analyses of the market and consumers, trends and behavior, retail, e-commerce, and cross-channel strategies in the first section, which is book-like in nature. In the following section, which is magazine-like, you will find a stream of inspiring articles, each exploring a specific topic and supplemented with case studies. The third part consists of a Q&A with players who are seeking to navigate the changing reality and share their experiences.
A sneak peek at Retail Mega Mag
A small selection of articles and cases from the publication
From the article 'The Future of City Centers and Retail'
Danish city centers are undergoing a period of transition. Whereas physical stores used to be the hub of all activity, we are now seeing a shift towards city centers that are more about experiences, community, and interaction. Customers expect more than just a place to shop—they are looking for destinations where shopping is combined with gastronomy, culture, and service.
– Tommy Skiffard, retail consultant
From Q&A with Fabio Baum
One of the most important lessons learned is that customer loyalty is crucial for long-term success. It's not just about attracting new customers, but about creating a shopping experience that keeps them coming back. At Zalando, we therefore focus on expanding our lifestyle range and optimizing the way we help customers find exactly what they are looking for.
– Fabio Baum, Director for the Nordic and Benelux countries at Zalando
From the article 'Danes love subscriptions'
Personalization is no longer just a competitive parameter:
It has become a prerequisite for running a successful subscription business. Whereas it used to be a 'nice to have', personalization has now become a 'need to have', as consumers expect companies to understand their unique needs and tailor the experience accordingly.
– Morten Suhr Hansen, Partner at Subscrybe
From the case study 'Running shop wants to open stores where the runners are'
Recent years have been marked by a long series of store closures – both in Denmark and other countries. And many are questioning whether physical stores still have a place in an age where more and more people are shopping online. But at Løbeshop, which is celebrating its 20th anniversary this year, they have chosen to go against the tide and are planning to open six physical stores in Denmark, Norway, and Sweden over the next few years.
– Ivan Jæger Christiansen, CEO at Løbeshop
Who is behind the publication?
Knowledge about the spirit of the times, trends, and consumer behavior is at the core of the pej group's work—which is why the first part of Retail Mega Mag was Retail Mega Mag by trend researcher Louise Byg Kongsholm, who is also the co-author of three previous publications on the future of retail ('Cross channel—full integration or your money back', 'Cross channel 2', and 'Total Retail'). She is also a lecturer and the main author of Retail Mega Mag .
She is the public face of the group, is often quoted in the press, and gives many lectures on Scandinavian stages—both physical and digital.
Who wrote the articles and who are featured as case studies?
There are so many strong personalities with valuable experiences that it would be a shame not to gather them together. That is why we have invited a number of external writers to contribute articles on everything from how to create good customer service, to what the world's best physical stores look like, to how to create seamless integration between online and offline. And in the 2025 edition, we have supplemented this with a long series of instructive cases – both as a supplement to the subject areas and as Q&A within omnichannel.
- Andreas Dirksen
- Andreas Lind
- Anna Katrine Matthiesen
- Bruno Christensen
- Helene Mathiasen
- Ian Wisler-Poulsen
- Julie Schoen
- Kristoffer Okkels
- Louise Aggerstrøm Hansen
- Matthew Brown
- Mette Fruensgaard
- Mette Reinholt Mortensen
- Mie Bilberg
- Morten Suhr Hansen
- Nikolai Klausen
- Nils Würtzenfeld
- Oliver Mogensen
- Peter Boris Kreilgaard
- Susanne Juhl
- The Future Laboratory
- Thomas Kragh
- Tommy Skiffard
- Boozt
- The Children's Flea Market
- Carter
- The Champagne Box
- Danish Shopping Centers
- Adventure sports
- Flying Tiger Copenhagen
- Føtex Go
- Linen fabric
- IKEA
- The Ice Cream Parlor
- Kirppu
- Running shop
- Matas
- Matinique
- Nail fever
- Namely.com
- Power
- Sofacompany
- Sport 24
- Sundown
- Sunset Boulevard
- Zalando
You get
- Consumer behavior: New trends in behavior patterns
- Retail and online shopping: Insights into both physical and online sales
- Omnichannel strategies: Integration of sales channels
- Market analyses: In-depth studies of the market
- Customer experience: Tips for improvement
- Automation and digitization: Paths to technological integration
- Expert articles and case studies: Insights from experts and practical examples
DKK 500,-
Prices are shown in Danish kroner and exclude VAT.
