June 8, 2025

Wine, beer and bubbles, but no alcohol: More Danes are throwing these bottles in the shopping cart

Have you jumped on the bandwagon? Sales of non-alcoholic drinks are growing rapidly. "People don't look at you funny when you say you don't drink alcohol or just skip it," says trend researcher.

May 24, 2025

Coop CEO: "Growth is clearly our long-term ambition"

According to industry insiders, Coop must also focus on increasing sales in a market where aggressive competitors like Salling, Rema 1000 and Dagrofa are growing.

May 23, 2025

Coop wants to restart the consumer movement with "brand bingo": "Both good and bad"

Over six weeks in the fall, Coop put the ballot boxes out and let the members decide which key issue the cooperative should kick extra hard for in 2026.

May 20, 2025

Foodexpo launches new trade show concept

A brand new trade fair concept with 15 unique zones awaits visitors at next year's Foodexpo, which with the new construction brings together the industries in separate zones. The Nordic region's largest event for food professionals will take place March 22-24, 2026 at MCH Messecenter Herning.

May 7, 2025

The kitchen of the future is the heart of the home

"The large kitchen-dining room quickly became a symbol of family togetherness, closeness and cohesion - and it still is today. In fact, we see the kitchen taking up more and more space, while the classic living room is getting smaller." This is one of the conclusions of an upcoming trend report from pej gruppen, which sheds new and nuanced light on the development and importance of the kitchen - both as a physical space and emotional focal point in the home.

May 5, 2025

What do young people want? Birds! Because it's okay to be nerdy

April 17, 2025

Less screen time for your kids? New trend creates more room for imagination

Screens are taking over more and more - even in children's lives. But author Emma Rosenzweig doesn't want to put up with it, so she's found an alternative.

April 17, 2025

Here are the wishes of the confirmands: 'The ultimate mirror of what goes on inside the heads of teenagers'

The Wish Cloud has collected over 230,000 wishes from graduates and divided them into categories to find what most people want.

March 28, 2025

His video has been viewed 101 million times and is part of a larger trend

It's all about self-optimization and self-control when morning routines are shared on social Media, according to lifestyle expert and trend researcher.

March 27, 2025

Kvik goes back to physical catalogs - part of trend, says trend researcher

After several years with a digital catalog, the kitchen manufacturer has decided to print physical customer catalogs again

March 13, 2025

This football shirt tells a bigger story than just the red and white colors

Gone are the days when a football shirt was just a football shirt.

March 3, 2025

Supermarkets want to point consumers in a greener direction

Retailers play an important role in the products we buy, and now several supermarket chains are actively trying to influence consumer choices in a more sustainable direction.

March 1, 2025

Supermarkets will shape your habits - and that's just the beginning

Rema 1000 has reduced the size of mince packs, while Lidl will stop selling tobacco products completely.

February 5, 2025

Could I drive a Ferrari now if we were open on Mondays? Maybe I could

The battle against store death and online shopping should not be fought on common and longer opening hours, says Oliver Mogensen, co-owner of Movino. Trend researchers agree with him. It's not about being open as much as possible.

14. January 14, 2025

"I've gotten some really ugly bouquets, but I can't bring myself to say I'd rather have a bottle of wine"

Flowers make most people happy, but it can be hard to be a critical consumer when we give them to each other. Read here what's simmering under the surface.

9. January 9, 2025

Despite more stores: Almost nine out of ten Rema 1000 grocers sell more

The majority of Rema 1000 franchisees saw gross profit growth in 2023 as the chain began a massive expansion. More stores reinforce local concept, says industry expert.

5. January 5, 2025

In the new year, the focus is on a type of travel that has been forgotten by many for years

It's no longer about getting there fast. And certainly not to the heat, according to some conclusions that offer several surprises.

November 14, 2024

What will be the Christmas gift (trend) of the year? We asked two experts

Not sure what to get for the person who wants for nothing? Then you need to move down the road to pampering, says expert.

November 7, 2024

Still big hunt for offers: - We were all brought up by Lars Larsen

November 6, 2024

A lot went wrong for Irma - new chain has other options

Many of those expected to shop at the new supermarket Alma - surnamed Madmarked - are likely to be former Irma customers who lament the chain's closure. Thus, the new girl in the supermarket class will have to take the exam from the beginning.

November 4, 2024

Goods rise and shrink

Living has never been more expensive in recent times. Although inflation is contained, the prices of food in particular have continued to rise. On top of that, the contents of a wide range of packages are getting smaller without the price going down.

November 4, 2024

Consumers are buying again: Organic has taken a leap forward

After a downturn in recent years, Danish consumers' purchases of organic food increased by 13.6% in the third quarter. "Consumers are still spending more on travel and experiences, but some have started buying organic fruit and vegetables and dairy products again," says Louise Byg Kongsholm, who closely follows consumer trends and developments in the retail sector.

October 29, 2024

Help! The cream puffs have shrunk!

Less flour in the bag, shrinking liver pate and cream puffs with unusually large space in the box have become commonplace. The inflation crisis caused many products to shrink, but why do they continue to slim down now that inflation has calmed down?

October 23, 2024

Ilva is cutting back: Large department stores are "a heavy ship to keep sailing"

The large department stores have been under pressure for a long time, says Louise Byg Kongsholm from pej gruppen, and the business economist sees it as natural that a company like Ilva is looking at cutting costs.

October 22, 2024

Banks and experts spot surprising new consumer trend: Many Danes suffer from "stuff constipation"

Even though Danes' economic optimism is growing, consumption is not keeping up, concludes the Boston Consulting Group in a new report. Experts see this as a sign of outright anti-materialism.

September 27, 2024

The food conference with a varied menu

Trends and consumer behavior, making your brand visible with AI, circular and sustainable food packaging, sustainable coffee cultivation and alternative use of malt from beer brewing were just some of the topics covered at the Pej Group's food conference earlier this week.

September 19, 2024

Trend: Beauty minimalism

Every year at the Danish Beauty Award, all judges on the panel work to identify new trends.

September 12, 2024

Søstrene Grene CEO with record results: Consumers buy indulgence in troubled times

In a time of consumer restraint, there are some retailers that stand out. "Fun shopping" stores are experiencing growth as customers want to indulge themselves even in uncertain times.
A current example is the Danish chain Søstrene Grene. The company has just delivered record financial results for 2023/24 with revenue growth.

September 2, 2024

Trend researcher on the closure of Foot Locker: "The chain has been squeezed"

The market for shoes and sportswear in Denmark has become one chain smaller. This should be seen in the light of the fact that the market is moving in a new direction, says the industry director.

August 30, 2024

'Humørmad' takes the international food scene and 'will come' to Denmark

Before you fly to New York and plunk down $96 for a specially designed smoothie, a professor of molecular nutrition says you should ask a few critical questions

July 30, 2024

A ceramic wave has washed over the Danes

Trend researcher and lifestyle expert calls it a response to digitalization.

July 9, 2024

Trends seminar: In a world of chaos, what can you count on?

Many trend seminars have already touched on this topic, because there is no way around it. The world is in a state of crisis. Trend forecaster Louise Byg Kongholm calls her seminar at Modefabriek 'Chaos as the new normal'. In an ever-changing world, what can you count on?

May 28, 2024

News roundup: Concerns about investment funds and the decline in the Danish economy

Investing in investment funds seems to be more popular than ever before. But now a Swedish asset manager is raising a warning flag. Perhaps the funds are not as diversified as many people think. We address this concern in today's program, where we also take stock of the Danish economy, which has lagged a little behind lately.

May 28, 2024

News roundup: Concerns about investment funds and the decline in the Danish economy

Investing in investment funds seems to be more popular than ever before. But now a Swedish asset manager is raising a warning flag. Perhaps the funds are not as diversified as many people think. We address this concern in today's program, where we also take stock of the Danish economy, which has lagged a little behind lately.

May 2, 2024

Convenience, health and cleanliness are important pieces in the grocery market

Hyperconvenience is a trend in the grocery market where retail chains need to clean up their shelves and offer fewer choices to customers, says trend researcher Louise Byg Kongsholm.

May 1, 2024

The children's clothing industry is bleeding

Pompdelux's bankruptcy is the latest, but certainly not the only example of a megatrend, according to experts.

May 1, 2024

Childrenswear industry hit by 'baby doom'

At its busiest, children's clothing retailer Pompdelux employed around 100 people.
For a decade and a half, the company had made millions upon millions in profits, but recent accounts have been blood red and money has been pouring out of the till. And now it's over.

April 24, 2024

Everyone loves air fryers - but why is the air fryer so wildly popular?

In just 2 years, air fryers have become hugely popular and now almost half of all Danes have one. Louise Byg Kongsholm, trend researcher, predicts that the airfryer - unlike many other kitchen appliances - will have a long life on the kitchen table

April 16, 2024

Coop on the hunt for CEO: "You have to find a tightener"

Several retail analysts recommend Coop to bring in the next CEO externally, pointing out the importance of bringing in "a merchant".

March 22, 2024

Trend experts on Hjem-Is i Fråst failure: Too hard to change name after many years

In a major change of direction, Hjem-Is is returning to the familiar. This comes after the company launched a new concept and name five months ago.

March 18, 2024

We talk about saving the climate - and buy cheap goods galore

Is it a double standard when we Danes say that we are committed to sustainability and at the same time buy large quantities of cheap goods on Chinese platforms? Yes, according to two experts who believe that the paradox is greatest among young people.

January 28, 2024

The future of grocery retail

...that's the title of a new comprehensive trend report on the future of consumers and retail prepared by pej gruppen for the Foundation of October 1, 1959. It's an exciting read that will be of interest to anyone involved in the retail industry.

January 23, 2024

New report: Consumers go for the price at the chiller counter

While some consumers are chasing more focus on sustainability, climate, ecology and animal welfare when they are in the supermarket, one factor will continue to dominate Danish grocery shopping over the next few years - and that is price.

January 22, 2024

New report: Grocery chains must balance between price wars and the demands of conscious consumers

The inflation crisis and economic uncertainty of the past few years have pushed consumers back to focusing on price in grocery shopping. A new analysis suggests that this trend will continue over the next few years.

January 22, 2024

Grocery war in Copenhagen reaches new heights - dozens of stores are lowering prices - and there's no sign of it stopping anytime soon

Sky-high grocery prices have caused consumers to fill their shopping baskets differently, according to a new report. Now, several grocery giants are cutting prices on green products to get consumers buying healthier again.

January 22, 2024

Former Coop CEO predicts: This chain's future is severely challenged - competitor's future looks the opposite

In a new report on the future of grocery retail, former Coop CEO Peter Høgsted casts a gloomy shadow over Coop's major venture, 365discount, while predicting a promising future for Rema 1000 and Netto. The report, Fremtidens Dagligvarehandel, prepared by Pej Gruppen, presents Høgsted's views that suggest a challenging future for Coop's discount chain.

January 21, 2024

New report predicts supermarket price wars will continue for two to three years

The trend of inflation and economic uncertainty has pushed consumers back to focusing on price in grocery retail. A new report suggests that this trend will continue over the next few years.

January 19, 2024

Former CEO predicts sale of Coop's discount chain

365discount has too many stores, Peter Høgsted predicts in a new report on the Danish grocery retail sector prepared by pej gruppen.

January 18, 2024

The rules of the game for the future of commerce

Dive into the future with Louise Byg Kongsholm, CEO and trend researcher at pej gruppen, and learn more about the rules of the future of commerce. Because in a new reality, new rules apply - and if you don't understand them and use them, you won't get far.

January 18, 2024

Trends for summer 2024

What trends can we expect in summer 2024? The Danish trend agency pej gruppen has worked this out on the basis of four topics. In this guest article, Louise Byg Kongsholm, director of pej gruppen, explains the most important things to know for the infant and toddler group.

January 16, 2024

New report: The fight for the last mile has gone too far

Three trend researchers have delved into the future opportunities and challenges for grocery retailers

January 16, 2024

These 5 trends are shaping the future of grocery retail

The grocery store of the future must be easy and convenient, take responsibility and think in terms of local communities. These are some of the recommendations in a new report on the stores and consumers of the future.

January 6, 2024

Will the popularity of the airfryer last? Trend researcher has no doubt

If you ask your local hardware store, there's no doubt which Christmas gift was a hit in 2023. Now trend researcher predicts if the popularity will last

December 14, 2023

PANTONE® 2024 Color of the Year is the peach color Peach Fuzz

At a time when our lives are in turmoil in many ways, our need for care, empathy and compassion is increasing more and more, says Danish trend agency pej gruppen.

December 11, 2023

Supertrends: Home of the Future

There are at least 37 different family forms and yet our homes are still largely built for a mom, dad and 2 kids with a kitchen, living room, bedrooms and bathrooms. Fortunately, a new approach to work life, health, fitness, and technology seems to be torpedoing our interior design.

August 17, 2023

Do you know your target audience well enough?

Louise Byg Kongsholm from pej gruppen has divided Danes into 17 segments based on biological, social and cultural milestones, life events and family status. If you have products that might match one or more phases in a human life, you should read the book. The latest edition is called "Fra vugge til krukke".

April 12, 2023

We're drinking like never before - alcohol-free

We are drinking like never before in Denmark. And we're doing it without getting tipsy or drunk and ending up with a hangover the next day. Sales of non-alcoholic beer, wine and spirits are exploding. And whereas in the past you could be seen with a light lager and look like a dry drunk or a drunken drunkard, today it can be cool to order a cocktail without percentages when you go to a bar with friends.

March 28, 2023

Anniversary episode - We look 25 episodes back and 25 episodes forward in the pleasant company of Louise Byg Kongsholm, PEJ Gruppen

We reached a milestone on Subscription Talks, episode 25.

March 13, 2023

Is good service more important than good price? New study gets up close and personal with consumers in North Jutland

In a new report from Det Nordjyske Mediehus, we get up close and personal with the consumption behavior of North Jutlanders. How well do you know your target audience?

February 17, 2023

Trend researcher: Boring stores will become extinct

The rise of online shopping is sharpening consumers' demands on the experience in physical stores, says the CEO of Pej Gruppen.

February 2, 2023

Parents are spending money in the inflation crisis: Children's clothing manufacturer reports sales momentum

According to a trend researcher, even uncertain times are far from slowing down sales of children's clothing. Several Danish brands are also making their mark internationally in this market.

January 31, 2023

72 new colours to boost mental well-being in Denmark

What mood do you want to create in the room you're painting? This is the question Flügger customers will be asked in the future when they visit a Flügger store to get inspiration and buy paint for future DYI projects.

2023

In with nature and personal style - out with the old bathroom

One in two has a bathroom that is more than 10 years old. Many have a new bathroom on their wish list, and when it is renovated, nature and personal style move in. Wood - both light and dark woods - is in.

November 8, 2022

The hit colours of 2023

Beige has been a common colour in many homes in recent years. But there are indications that this will change in the next year or so. There will be new bold colours on the palette.

November 6, 2022

When the crisis hits

You've heard of Pej Gruppen, right? Leading trend researcher Louise Byg Kongsholm from Pej Gruppen delivered an article today about what happens when we are hit by one crisis after another.

November 5, 2022

We get a respect for the individual piece of furniture, rather than sending a large-scale production out into the world

Rose Hermansen and Caroline Sillesen have chosen to bypass large furniture houses and mass production of their designs. Instead, they custom produce everything from unique chairs to summer houses, and although it's a slower route into the design market, it has helped the designer and architect find their DNA.

October 1, 2022

Do you also like to hear about the topics that matter, told by the people who matter?

September 25, 2022

The Design Categories Shaping Grocery

September 22, 2022

Successful inspiration day

Møllerens Inspiration Day 2022 was packed with both facts and humor. It gave 150 registered participants an exciting day of refreshment and a clear message that we are moving towards more demanding times.

September 20, 2022

These colours will be here in 2023

These surprising combinations of patterns and colours will dominate the interior design trends of 2022 and 2023. Do you dare to join in?

September 19, 2022

Danes have become even more loyal online - here's how to get them to shop more

Danish consumers are increasingly shopping at online stores that they know from before. Here are the reasons why and three tips on how to get loyal customers to shop even more.

September 12, 2022

Trends for babies and toddlers

What trends can we expect by 2024? This is what the Danish trend agency pej gruppen has worked out based on three family types. In this guest article, Louise Byg Kongsholm, Director of pej gruppen, explains the most important issues for the infant and toddler group.

September 2022

Shaping the future of Grocery

The work of Louise Byg Kongsholm help frame our view of trends shaping the future of Grocery - Phygital, hyper-convenience and hybridization.

2022

'Stuff constipation': Dorthe gets help to clean up

Dorthe Sørensen is in the middle of a long process of cleaning out her home after a long life.

July 7, 2022

Danes vacation with kids, buffets, water wings and grandparents

Danes are extra happy to take their grandparents on vacation this year. This may be due to deprivation after several years of corona isolation, says family expert

July 4, 2022

Finally time for "physical" chain fair

The book Retail Mega Mag sheds light on the modern consumer's attitudes, actions - and not least the behavioral changes that two years in corona-land have brought about.

June 21, 2022

CLOTHING | The seven basic needs

The book Retail Mega Mag sheds light on the modern consumer's attitudes, actions - and not least the behavioral changes that two years in corona-land have brought about.

June 18, 2022

Supermarket chain breaks organic record - wants to be the first in the world

Even though the economic crisis in Denmark is raging, it hasn't stopped customers from buying organic products.

June 8, 2022

New food networks create closer ties between local producers and consumers

Increased focus on locally produced food has given rise to locally based networks that try to help smaller food producers with everything from transportation to logistics and sales portals.

May 23, 2022

A wider range of non-percentage beverages reflects a changing drinking culture

It has become more socially acceptable to say no to alcohol. This is not least due to an extensive performance culture, because you perform worse with a hangover, says researcher in social trends

April 4, 2022

Haveselskabet behind industry event: "Getting together makes us all smarter and gives us insight into the whole green world"

Internationally renowned garden designer Noel Kingsbury is among the speakers when Haveselskabet invites the entire green industry to a joint industry day in celebration of Cph Garden.

March 16, 2022

SHOTGUN #52 - Louise Byg Kongsholm

In today's episode, trend researcher Louise Byg Kongsholm, director of pej gruppen, has joined Emil on a trip. Louise talks about how trends like sourdough and knitting emerge by giving us a look into societal trends and consumer behavior.

January 6, 2022

Danes are opting out of branded products in supermarkets

After three months of steadily rising prices, Danish consumers are changing their shopping behavior and dropping branded products.

January 6, 2022

You can't get cut through Teams: Corona has created an A and a B team

Corona has pushed a development towards an A and B team in the labor market, and we need to have a conversation about that, says Louise Byg Kongsholm, trend researcher.

January 6, 2022

Show me your home and I'll tell you who you are

In Denmark, we spend more resources on housing and interior design than in other countries. The home is a cave that protects us from everything we can't control. And at the same time, it is more than ever before a showcase.

November 22nd, 2021

Farmed salmon tastes best, but only when we don't know what we're eating

A blind taste test from the University of Copenhagen shows that we like the taste of both conventionally and organically farmed smoked salmon better than wild salmon. But as soon as we know where the fish comes from, the result of the taste test is the exact opposite.

November 18, 2021

Owner-manager of the year wants to reach consumers with experiences on the shopping trip

The man behind Denmark's largest chain of plant centers was named Denmark's owner-manager of the year on Thursday. Peter Vang Christensen runs 13 Plantorama stores and has plans for even more.

September 12, 2021

Have you heard of slow travel? It could be the new way we travel in the future.

- "I think we will take fewer weekend trips to London, Paris and New York. And rather experience Norwegian cities and villages," says the travel expert.

August 20, 2021

Warm bread from the windowsill

In Hadsten, residents line up to buy Sarah Hoppe's freshly baked bread and cakes, which she sells through the window of her home's old office. And she's not the only one. All over the country, local micro-bakers are opening their doors.

August 19, 2021

It takes more than a CO2 reduction to attract young buyers

Younger consumers are shaping the future of consumption patterns and they have clear preferences when it comes to sustainability...

July 26, 2021

Bed & Breakfast: It's all about standing out

The Corona crisis has hit the hotel and vacation rental industry hard financially, but for private accommodations it hasn't been all bad with two summers where Danes have had to stay in the country. However, it's no longer enough to offer a bed and breakfast, says trend researcher...

June 26, 2021

We're not afraid of Amazon

Businesses have been preparing for Amazon's arrival for a long time. However, there is still room for improvement.

March 31st, 2021

How many hours you can "win" when you put down your phone and emails

Mails, texts and notifications are constantly dropping into your hand like M&M's. The cell phone has become the candy bowl of our time, threatening your health....

March 5, 2021

Conversation with Ian Wisler-Poulsen on responsibility, customer experience and the personal meetingHealthy January is canceled: Danes tolerate home quarantine more than ever

In the conversation, we geek out on customer experience and the personal encounter. We talk about how Ian defines customer experience, what it takes to improve the customer experience and what demands it places on both the company and the leaders.

January 15, 2021

Healthy January is canceled: Danes are tolerating home quarantine more than ever

After a calorie-heavy December, many Danes tend to replace marzipan with lean foods...

January 15, 2021

Rema 1000 with an unusual message: Seeing a significant increase

At the moment, not much is as it used to be - not even in Rema 1000...

January 13, 2021

Expert predictions: What e-commerce will look like in 2021

Dansk Erhverv has spoken to three experts about the forecast for the e-commerce landscape in 2021...

November 2nd, 2020

The Business+ panel: What are we doing for mental health when we work from home?

Q: A report from the Ministry of Foreign Affairs concludes that the SDGs open up new opportunities Niels Duedahl, CEO of Norlys, Louise Byg Kongsholm, CEO of Pej Gruppen, and Allan Jørgensen, digital expert and partner, Web2Media make up this edition of the Business+ panel...

October 3rd, 2020

Do-it-yourself during corona: Danes renovate their way out of crises

Crises are synonymous with DIY projects. During both the corona crisis and the financial crisis, renovation and DIY projects were in full swing....

October 1st, 2020

Have some cake with that...

Squealing sweet and colourful cakes create long queues in front of both Danish and international bakeries. The Corona crisis is partly to blame, but the trend may soon be over (for subscribers only)...

September 18, 2020

Corona has pushed Danes' consumer behaviour five years forward in time

The pandemic has changed the way we view work, leisure and all other extroverted aspects of life. But most of all, we've taken a giant digital leap forward (subscribers only)...

July 7, 2020

Children are reported out in droves: "They get thrown out on the playground and then they can walk around there"

Hundreds of parents have withdrawn their children from SFO since the start of the corona crisis. One of them is Fie Ravn, who thinks it's good that her seven-year-old daughter now has more time at home with her family. According to a trend researcher, many families are seeking more peace and quiet (for subscribers only)...

June 6, 2020

When the store is open just for you

Baum und Pferdgarten, which has been offering personal shopping while the store was closed, is continuing the service. And they're not alone. Because old-fashioned service is what we want now (for subscribers only)...

June 3, 2020

Clothing designers who create furniture

People with an eye for aesthetics have always been drawn to explore and test their design language in other disciplines. We talk to fashion designers who have swapped clothes for furniture (Subscribers only)...

May 30th, 2020

Danes have rediscovered the meal

The corona crisis has reopened consumers' eyes to the meal and good ingredients, says expert (for subscribers only)...

May 28th, 2020

Corona can be seen in the shopping cart

Corona brought back knitting, DIY projects and classic Danish food. And the virus will continue to influence our shopping habits for some time to come...

May 23rd, 2020

Trend researcher: Lockdown has given us the time to get everything on the to-do list done. Including replacing the kitchen

We've painted, cleaned out, decked and changed the kitchen while we've been at home. And unlike during the financial crisis, we can afford it, says consumer behavior expert (Subscribers only)...

April 22nd, 2020

The Business+ panel: What we've learned from the corona crisis - and here's our best advice

Three problem solvers from the Business+ panel - Louise Byg Kongsholm, CEO of pej gruppen, management consultant Jette Ditlev and Thomas Juel, Sales Director at Cadpeople - put into words what the corona crisis has meant for their companies and not least what they have learned along the way. They also share their best advice for others to tackle the challenges of the times...

April 22nd, 2020

These eleven interior trends will be the most important in the future: Interiors should be good for us

And these trends will fade in the coming years...

ATTENTION! This article is locked, but you can read it for a while (until 29/4 2020) via this link →

April 21st, 2020

The Corona crisis is a perfect storm for retail. How stores are avoiding breaking

Danes fear for their personal finances and are buying less than usual. But it's crucial to keep the wheels turning with online shopping adapted to home life...

April 20, 2020

Eat slowly and wash your hands with presence: How to incorporate meditation into your everyday life

Start with a few minutes of silence and focused breathing. Practice being present and aware in all your daily activities...

April 20, 2020

Make like the shaman of the wilderness: Meditate your way through the crisis

It takes some getting used to for many, but peace and isolation can be good for the soul. Daily meditation helped Jesper Westmark through time alone in the wilderness...

April 15th, 2020

Green tip of the week: Sustainable interiors have gone from being a trend to an expectation and a requirement

People have had a negative view of reuse. In the past, it was the thrift store that had painted an old piece of furniture...

March 25th, 2020

Debate: why is age a lousy segmentation variable?

Instead of focusing on gender and age as segmentation tools, companies can benefit from focusing on the different livsfaser that consumers go through, writes Louise Byg Kongsholm...

January 31st, 2020

Sustainable materials in the 2020s: Less plastic - more vegan

We have entered the decade of sustainable materials, experts predict. Among other things, recycled materials will be found...

January 31st, 2020

4 futurists: In the 2020s our homes will be extremely smart

Technology is overtaking the imagination and smart homes are becoming a reality. But technology is becoming more invisible. ....

January 30, 2020

Retailer, take note of these 7 mega trends

Don't start a store concept or develop a new product without considering these megatrends, trend forecaster Louise Byg Kongsholm, owner of the Scandinavian trend institute Pej Gruppen, urges the Modefabriek audience...

January 24th, 2020

Danes suffer from thing constipation. This could make the 2020s the decade of experiences

The growth is not in more stuff, because many consumers are tired of stuff. It lies in new and different experiences...

January 1st, 2020

In 2020, we're dancing on the sinking ship because the consumption party is coming to an end

Time and a clear conscience will be the most coveted commodity of the 20s. We will pamper ourselves and seek solace from the climate crisis we know we're facing, but haven't yet adapted to. Two Danish trend experts predict megatrends on the edge of a new decade...