24. februar 2026

Beyond Trend Stuffification with Louise Byg Kongsholm

Louise Byg Kongsholm explains in this episode that companies must navigate “trend stuffification” by distinguishing between short-term noise and long-term strategic patterns that address fundamental human needs.

10. februar 2026

I supermarkedet bliver vi danske

Debatterne om sundhed, børneopdragelse, dannelse, moralisme og god smag udfoldes mellem supermarkedets hylder.

10. februar 2026

Tøffe tider kan være den nye normalen

Økonomisk krise? Det kommer an på hvem du spør. Alle venter på oppsving, men den vanskelige økonomien kan være den nye normalen.

2. februar 2026

Salling Group hiver stikket på Tjæpt-koncept

Det blev en kort levetid for Salling Groups Tjæpt-eksperiment, der åbnede i foråret sidste år og nu bliver lukket ned igen.

21. januar 2026

Fremtidsforsker: Told ændrer forbrugeradfærd

Der vil ikke opstå panik blandt forbrugerne som følge af den nye straftold fra USA, mener forsker.

January 19, 2026

Pludselig er 2016 overalt på de sociale medier. Her er forklaringen

Lige nu drømmer hundredtusindvis af mennesker sig tilbage til en »simplere tid« i 2016 gennem en trend, der har bredt sig overalt på de sociale medier. Det siger alt om vores samtid, vurderer to trendforskere.

January 19, 2026

New fitness craze spreads

A new form of exercise has hit the capital region. We will be seeing a lot more of it, according to experts.

January 18, 2026

Trend spreads on social Media why are we looking back at 2016?

In uncertain times, we need nostalgic flashbacks that can give us a sense of calm and coherence, according to trend researchers.

January 16, 2026

Her er de 5 største boligtrends i 2026

Fra sanselige materialer og nostalgiske fund til varme farver og spiselige haver – få trendekspertens bud på årets fem største boligtendenser, og lær, hvordan du bruger dem i dit hjem.

January 16, 2026

Subscription Trends 2026: Insights from Leading Experts

2025 was a year marked by challenges and global uncertainty, but also a year in which the subscription market matured and companies learned how to create real value for customers.

January 14, 2026

Embroidery is back – but your grandmother would probably drop her needle and thread if she saw it

Knitting and crocheting have already made a comeback. Now it's embroidery's turn, but with a twist.

January 12, 2026

Price, polycrises, and polarization: How Danes will shop in 2026

Uncertainty, high food prices, and new priorities are putting pressure on traditional retail, while experiences and low prices are gaining ground.

January 10, 2026

Women in northern Jutland find comfort in teddy bears

For some, it is a bedmate; for others, a friend for life.

January 9, 2026

She has lived with ‘Fuglebas’ for 31 years, but the prejudices are still there

For some, it is a bedmate; for others, a friend for life.

January 7, 2026

Thistle is the Color of the Year from Pej

Another flower has been added to the list of suggestions for Color of the Year: Thistle. This is a muted purple pastel color that pej gruppen reflects the mental and aesthetic mood that they believe will characterize 2026.

January 5, 2026

Here's what you can look forward to in 2026

The new year brings more money in people's pockets and plenty of great entertainment for Danes.

January 5, 2026

Craftsmanship becomes "the ultimate luxury"

We need more people who can use both their heads and their hands, said the king in his New Year's speech. And trend researcher Louise Byg Kongsholm agrees, believing that craftsmanship in general will experience a renaissance.

January 3, 2026

Food prices caused Danes to change their habits: One thing will still be the most important in 2026

The food market in 2025 was particularly affected by price increases on items such as beef. This has caused Danes to change their habits, which they will not necessarily revert back to, according to a trend researcher.

January 2, 2026

These will be the biggest trends in 2026, according to trend researchers

Times change, and so do lifestyle trends.

Communities have sprung up and grown larger. Whether it's running clubs, associations, or sauna and winter swimming clubs. They are everywhere – and in recent years, they have become more and more numerous.

December 8, 2025

Health trends that experts would like to see forgotten by 2026

TV 2 has asked several experts which health trends from 2025 they would prefer us not to carry over into the new year.

November 12, 2025

Trend researcher and lifestyle expert: "This type of vacation includes all the things that are popular right now."

Our thoughts turn southward when the darkness of autumn weighs heavily upon us. However, the folk high schools here at home offer something we have been craving for years – and that makes them a reflection of the future of vacations, according to experts.

Tbilisi.dk

November 26, 2025

Is Black November the new Black Friday? Consumers and experts respond

For many years, Black Friday has been the biggest sales event of the year, with stores enticing customers with crazy deals and consumers lining up outside the doors from early in the morning. But as competition for customers' attention has intensified, the retail industry has expanded this popular concept. Today, the sale often lasts not just one day, but the whole of November, with both physical stores and online shops marketing "Black November" with ongoing discounts and promotions.

November 30, 2025

He was tired of life as a teacher – so he quit and turned his hobby into a full-time job.

Thrift stores are popping up in several places in the capital. In Nørrebro, there are currently 15 thrift stores within a one-kilometer stretch. One of them belongs to Benjamin Elkjær Hansen, who recently said goodbye to his life as a teacher.

March 3, 2025

Supermarkets will steer consumers in a greener direction

Retail plays an important role in determining which products we buy, and now several supermarket chains are actively trying to influence consumers' choices in a more sustainable direction.

November 27, 2025

We don't remember days, we remember moments.

The Danish trend agency pej gruppen already looked at the trends for fall/winter 2026/27 and identified four consumer types. In this article, Louise Byg Kongsholm, head of pej gruppen, explains what the focus is on.

November 12, 2025

This type of vacation includes all the things that are popular right now.

Our thoughts turn southward when the darkness of autumn weighs heavily upon us. However, the folk high schools here at home offer something we have been craving for years – and that makes them a reflection of the future of vacations, according to experts.

September 11, 2025

Laborious hobbies have become popular in an age of easy solutions

In an age characterized by convenience, more people are turning to challenging leisure activities. Experts say that inconvenience is associated with longing and status.

September 8, 2025

Tripled in just a few years: Bad habits at the dinner table

While we have become more adept at using our mobile phones in other contexts, the opposite is true at the dinner table. Experts believe this is an unfortunate development, because when mobile phones interfere, it detracts from both presence and conversation.

September 4, 2025

There is only one thing that beats price when Danes shop | Kristeligt Dagblad

While some things are becoming easier and smarter in everyday life—with meal kits, robot vacuum cleaners, and takeaway as standard choices—it seems that we are also losing something else in exchange. Experts warn that convenience can wear down patience and community, because when everything is delivered, automated, or ordered, we risk losing touch—both with food, each other, and the small rituals of everyday life.

August 22, 2025

Forget the big five-year plans, says Louise: "They just end up gathering dust anyway."

It is virtually impossible for retailers to develop long-term strategies because times are changing so rapidly. The trick is to have both a long-term and a short-term strategy, advises Louise Byg Kongsholm, CEO of PEJ Group.

August 11, 2025

Analyst: Five trends the food industry should keep an eye on

Consumers have become more aware, and this places demands on food and beverage companies, according to the director of the analysis and trend agency pej gruppen.

August 1, 2025

Foodora burned through over DKK 100 million on its Danish venture, leaving behind tax cases

The delivery service came to Denmark with the ambition of overtaking Wolt and Just Eat, but threw in the towel last year. Now, new financial statements reveal the economics behind this decision – and previously unknown tax cases.

July 31, 2025

The desire for an "authentic" life is sending Danes to new travel destinations

Danes' interest in alternative holiday destinations is driven by both a desire to avoid mass tourism and a desire to stand out, says lifestyle expert.

July 22, 2025

Manufacturers open the door to ingredient adjustments

It may be necessary to review the list of ingredients if the focus on ultra-processed foods grows significantly in Denmark, according to Orkla and Stryhns Gruppen.

July 18, 2025

Brilliant recycling concept goes bankrupt. The inventor behind it still believes in the industry.

Customers cried when Patrick Holbek had to close his chain of secondhand stores. Now he offers advice to other secondhand entrepreneurs and appeals to politicians.

July 11, 2025

Global unrest keeps us in Denmark – but we don't want to just lie around and do nothing

One day, the weather forecast predicts a heatwave and 32 degrees Celsius, while other days it predicts 14 degrees and strong winds from the west. Nevertheless, almost one in five Danes now prefer to spend their summer holidays in Denmark more than before due to global unrest, according to a survey by the Confederation of Danish Industry.

July 11, 2025

Trend researcher: Focus on ultra-processed foods is increasing

Food and beverage manufacturers need to clean up their ingredient lists, according to the director of a trend agency.

Store developer.no

July 8, 2025

You must take trends seriously

I recently participated in a webinar hosted by the Danish Pej Group, which works with trend analysis and future studies. Trends are not just about colors, cuts, and seasonal footwear. Trends are changes in values, behavior, and expectations—and they affect all industries, not just fashion.

July 1, 2025

Current trend: The kitchen's journey from workspace to social hub of the home

"The heart of the home" is the apt title of a new trend report for pej gruppen. It describes the development from a workspace to the social space of the home.

June 8, 2025

Wine, beer, and sparkling wine, but no alcohol: More Danes are adding these bottles to their shopping carts

Have you jumped on the bandwagon? Sales of non-alcoholic beverages are growing rapidly. "People don't look at you strangely when you say you don't drink alcohol or are just taking a break," says trend researcher.

May 24, 2025

Coop CEO: "Growth is clearly our long-term ambition"

According to industry experts, Coop must also focus on increasing sales in a market where aggressive competitors such as Salling, Rema 1000, and Dagrofa are growing.

May 23, 2025

Coop wants to restart the consumer movement with "issue bingo": "Both good and bad"

Over a period of six weeks this fall, Coop will set up ballot boxes and let its members decide which cause the consumer cooperative should focus on in 2026.

May 20, 2025

Foodexpo launches new trade fair concept

A brand new exhibition concept with 15 unique zones awaits visitors at next year's Foodexpo, which, with its new layout, brings together the different sectors in their own zones. The Nordic region's largest event for food professionals will take place on March 22-24, 2026, at MCH Messecenter Herning.

May 7, 2025

The kitchen of the future is the heart of the home

“The large kitchen-dining room quickly became a symbol of family togetherness, presence, and cohesion—and remains so today. In fact, we are seeing the kitchen taking up more and more space, while the classic living room is becoming smaller." This is one of the conclusions in an upcoming trend report from pej gruppen, which sheds new and nuanced light on the development and significance of the kitchen – both as a physical space and an emotional focal point in the home.

May 5, 2025

What do young people want? Birds! Because it's okay to be nerdy.

April 17, 2025

Less screen time for your children? New trend creates more space for imagination

Screens are becoming increasingly prevalent, even in children's lives. However, author Emma Rosenzweig is not willing to accept this, and has therefore found an alternative.

April 17, 2025

Here are the confirmands' wishes: 'The ultimate reflection of what goes on inside the minds of teenagers'

Ønskeskyen has collected over 230,000 wishes from confirmands and divided them into categories to find what most people want.

March 28, 2025

His video has been viewed 101 million times and is part of a larger trend.

According to lifestyle experts and trend researchers, sharing morning routines on social Media is primarily about self-optimization and self-control.

March 13, 2025

This soccer jersey tells a bigger story than just the red and white colors

The days when a soccer jersey was just a soccer jersey are over.

March 3, 2025

Supermarkets will steer consumers in a greener direction

Retail plays an important role in determining which products we buy, and now several supermarket chains are actively trying to influence consumers' choices in a more sustainable direction.

March 1, 2025

Supermarkets will shape your habits – and that's just the beginning

Rema 1000 has made its minced meat packages smaller, while Lidl will stop selling tobacco products altogether.

February 5, 2025

Could I drive a Ferrari now if we were open on Mondays? Maybe.

The battle against store closures and online shopping should not be fought by extending opening hours, according to Oliver Mogensen, co-owner of Movino. Trend researchers agree with him. It's not about being open as much as possible.

January 14, 2025

“I’ve received some really ugly bouquets, but I can’t bring myself to say that I’d rather have a bottle of wine.”

Flowers make most people happy, but it can be difficult to be a critical consumer when we give them to each other. Read here to find out what's simmering beneath the surface.

January 9, 2025

Despite more stores: Almost nine out of ten Rema 1000 grocers are selling more

The majority of franchisees in Rema 1000 experienced growth in gross profit in 2023, when the chain began a massive expansion. More stores reinforce the local concept, according to industry experts.

January 5, 2025

In the new year, the focus will be on a type of travel that has been forgotten by many for many years.

It is no longer about getting there quickly. And certainly not to the warmth, according to some conclusions that offer several surprises.

November 14, 2024

What will be this year's Christmas gift (trend)? We asked two experts

Are you unsure what to give to someone who already has everything? Then you should go down the path of pampering, says an expert.

November 7, 2024

Continued hunt for bargains: "We've all been raised by Lars Larsen."

November 6, 2024

A lot went wrong for Irma – new chain has other options

A large proportion of those expected to shop at the new Alma supermarket – which will be known as Madmarked – will probably be former Irma customers who regret the chain's closure. This means that the new kid on the block in the supermarket sector will be put to the test right from the start.

November 4, 2024

Goods rise and fall

It has never been more expensive to live in recent times. Although inflation is moderate, prices, especially for food, continue to rise. On top of that, the contents of many packages are becoming smaller, without the price falling accordingly.

November 4, 2024

Consumers are buying again: Organic products have taken a leap forward

After the downturn in recent years, Danish consumers' purchases of organic food rose by 13.6% in the third quarter. "Consumers are still spending most of their money on travel and experiences, but some have started buying organic fruit, vegetables, and dairy products again," says Louise Byg Kongsholm, who closely follows consumer trends and developments in the retail sector.

October 29, 2024

Help! The cream puffs have shrunk!

Less flour in the bag, shrinking liver pâté, and cream puffs with unusually large gaps in the box have become commonplace. The inflation crisis caused many products to shrink, but why are they continuing their slimming regimen now that inflation has calmed down?

October 23, 2024

Ilva cuts back: Large department stores are "a heavy ship to keep afloat"

Large department stores have been under pressure for a long time, according to Louise Byg Kongsholm from pej gruppen, and business economists see it as natural for a company like Ilva to look at cutting costs.

October 22, 2024

Banks and experts spot surprising new consumer trend: Many Danes suffer from "material constipation"

Although Danes' economic optimism is growing, consumption is not keeping pace, concludes Boston Consulting Group in a new report. Experts see this as a sign of outright anti-materialism.

September 27, 2024

Food conference with varied menu

Trends and consumer behavior, making your brand visible with AI, circular and sustainable food packaging, sustainable coffee cultivation, and alternative uses for malt from beer brewing—these were just some of the topics discussed when the Pej Group held a conference on food earlier this week.

September 19, 2024

Trend: Beauty minimalism

Every year at the Danish Beauty Awards, all the judges on the panel work to identify new trends.

September 12, 2024

Søstrene Grene CEO with record results: Consumers are buying treats in uncertain times

In a time of cautious consumers, some retail chains stand out.
A current example is the Danish chain Søstrene Grene. The company has just delivered record financial results for 2023/24 with growth in revenue.

September 2, 2024

Trend researcher on the closure of Foot Locker: "The chain has been squeezed out."

The market for shoes and sportswear in Denmark has lost one chain. This should be seen in light of the fact that the market is moving in a new direction, according to the industry director.

August 30, 2024

‘Humor food’ takes the international food scene by storm and is ‘bound to arrive’ in Denmark

Before you fly to New York and spend $15 on a specially designed smoothie, you should ask a few critical questions, according to a professor of molecular nutrition.

July 30, 2024

A wave of ceramics has swept over the Danes

Trend researcher and lifestyle expert calls it a response to digitalization.

July 9, 2024

Trend seminar: In a world of chaos, what can you count on?

Many trend seminars have already touched on this theme, but it cannot be ignored. The world is in a state of crisis. Not just a constant crisis, but multiple crises at the same time. Trend forecaster Louise Byg Kongholm has therefore named her seminar at Modefabriek 'Chaos as the new normal'. In an ever-changing world, what can you still count on?

May 28, 2024

Current events: Concerns about investment funds and decline in the Danish economy

It seems that investing money in investment funds is more popular than ever before. But now a Swedish asset manager is raising a warning flag. Perhaps the spread in the funds is not quite as large as many people believe. We address this concern in today's program, where we also take stock of the Danish economy, which has been lagging behind somewhat recently.

May 28, 2024

Current events: Concerns about investment funds and decline in the Danish economy

It seems that investing money in investment funds is more popular than ever before. But now a Swedish asset manager is raising a warning flag. Perhaps the spread in the funds is not quite as large as many people believe. We address this concern in today's program, where we also take stock of the Danish economy, which has been lagging behind somewhat recently.

May 2, 2024

Convenience, health, and cleanliness are important factors in the grocery market.

Hyperconvenience is a trend in the grocery market, where retail chains are clearing their shelves and offering fewer choices to customers, according to trend researcher Louise Byg Kongsholm.

May 1, 2024

The children's clothing industry is bleeding

Pompdelux's bankruptcy is the latest, but certainly not the only example of a megatrend, according to experts.

May 1, 2024

Children's clothing industry hit by 'baby doom'

At its busiest, around 100 people were employed by children's clothing retailer Pompdelux.
For a decade and a half, the company had generated millions in profits, but recent financial statements have been in the red, and money has been pouring out of the coffers. And now it's over.

April 24, 2024

Everyone loves air fryers – but why are they so wildly popular?

In just two years, air fryers have become wildly popular, and now almost half of Danes own one. Louise Byg Kongsholm, a trend researcher, predicts that air fryers—unlike many other kitchen appliances—will have a long life on the kitchen counter.

April 16, 2024

Coop on the hunt for a top executive: "We need to find someone who can tighten things up."

Several retail analysts recommend that Coop recruit its next CEO externally and emphasize the importance of bringing in someone with a background in retail.

March 22, 2024

Trend experts on Hjem-Is's Fråst fiasco: Too difficult to change the name after so many years

Hjem-Is is undergoing a major change of course, returning to the familiar. This comes after the company launched a new concept and name five months ago.

March 18, 2024

We talk about saving the climate – and buy cheap goods in bulk

Is it hypocritical when we Danes say that we care deeply about sustainability, yet at the same time buy large quantities of cheap goods on Chinese platforms? Yes, according to two experts, who believe that the paradox is greatest among young people.

January 28, 2024

The future of grocery retail

...is the title of a new comprehensive trend report on future consumers and retail trade prepared by pej gruppen the Fund of October 1, 1959. It is an exciting read that will interest anyone involved in retail trade.

January 23, 2024

New report: Consumers go for the price in the refrigerated section

While some consumers are seeking to focus more on sustainability, climate, ecology, and animal welfare when they are at the supermarket, there is still one factor that will particularly influence the Danish grocery trade over the next few years—and that is price.

January 22, 2024

New report: Grocery chains must balance price wars with demands from conscious consumers

The developments of the past few years, with inflationary crisis and economic uncertainty, have pushed consumers back to focusing on price in the grocery trade. A new analysis indicates that this trend will continue over the next few years.

January 22, 2024

The grocery war in Copenhagen reaches new heights – a string of stores are lowering their prices – and there are no signs that it will stop anytime soon.

Sky-high grocery prices have caused consumers to fill their shopping carts differently, according to a new report. Now, several grocery giants are stepping in and lowering prices on green goods to encourage consumers to buy healthier again.

January 22, 2024

Former Coop director predicts: This chain's future is facing serious challenges – conversely, the outlook for its competitor looks bright

In a new report on the future of grocery retail, former Coop director Peter Høgsted casts a shadow over Coop's major venture, 365discount, while predicting a promising future for Rema 1000 and Netto. The report, Future of Grocery Retail, prepared by Pej Gruppen, presents Høgsted's views, which suggest a challenging future for Coop's discount chain.

January 21, 2024

New report predicts price war in supermarkets will continue for two to three years

The inflation crisis and economic uncertainty have pushed consumers back to focusing on price in the grocery sector. A new report indicates that this trend will continue over the next few years.

January 19, 2024

Former director predicts sale of Coop's discount chain

365discount has too many stores, according to Peter Høgsted's prediction in a new report on the Danish grocery trade prepared by pej gruppen.

January 18, 2024

The rules of the game for future trade

Dive into the future with Louise Byg Kongsholm, CEO and trend researcher at pej gruppen, and learn more about the rules of the game for future commerce. Because in a new reality, a new set of rules applies—and if you don't understand and use them, you won't get very far.

January 18, 2024

Trends for summer 2024

What trends can we expect in summer 2024? The Danish trend agency pej gruppen worked this out on the basis of four topics. In this guest article, Louise Byg Kongsholm, director of pej gruppen, explains the most important things to know for the infant and toddler group.

January 16, 2024

New report: The battle for the last mile has gone too far

Three trend researchers have delved into the future opportunities and challenges for the grocery trade.

January 16, 2024

These 5 trends are shaping the future of grocery retail

The grocery shopping of the future must be easy and convenient, take responsibility, and think in terms of local communities. These are some of the recommendations in a new report on the stores and consumers of the future.

January 6, 2024

Will the air fryer's popularity last? Trend researcher has no doubt

There is no doubt about which Christmas gift was a hit in Christmas 2023, if you ask your local hardware store. Now, a trend researcher has come up with a prediction about whether its popularity will last.

December 14, 2023

The color of the year from PANTONE® 2024 is Peach Fuzz.

At a time when our lives are in turmoil in many ways, our need for care, empathy, and compassion is increasing more and more, according to the Danish trend agency pej gruppen.

December 11, 2023

Supertrends: The Home of the Future

There are at least 37 different family types, yet our homes are still largely designed for a mother, father, and two children, with a kitchen, living room, bedrooms, and bathroom. Fortunately, a new approach to working life, health, fitness, and technology looks set to revolutionize our interior design.

August 17, 2023

Do you know your target audience well enough?

Louise Byg Kongsholm from pej gruppen divided Danes into 17 segments based on biological, social, and cultural milestones, life events, and family status. If you have products that may match one or more phases of a person's life, you should read the book. The latest edition is called "Fra vugge til krukke."

April 12, 2023

We are drinking like never before – non-alcoholic beverages

We are drinking like never before in Denmark. It should be noted that we are not getting drunk or falling down drunk and lying around with a hangover the next day. Sales of non-alcoholic beer, wine, and spirits are skyrocketing. And where you used to be seen as a teetotaler or a self-righteous prude if you were seen with a light lager, today it can be cool to order a non-alcoholic cocktail when you go to a bar with friends.

March 28, 2023

Anniversary episode – We look back on 25 episodes and ahead to 25 more in the pleasant company of Louise Byg Kongsholm, PEJ Group.

We have reached a milestone on Subscription Talks. Episode 25.

March 13, 2023

Is good service more important than a good price? New survey gets up close and personal with consumers in North Jutland

A new report from Det Nordjyske Mediehus gives us an in-depth look at the consumer behavior of people in northern Jutland. How well do you know your target audience?

February 17, 2023

Trend researcher: Boring stores will become extinct

The rise in online shopping is contributing to consumers' heightened expectations of the experience in physical stores, according to the CEO of Pej Gruppen.

February 2, 2023

Parents spend money during inflation crisis: Children's clothing manufacturer reports strong sales

According to a trend researcher, even uncertain times are not slowing down sales of children's clothing. Several Danish brands are also making their mark internationally in this market.

January 31, 2023

72 new colours to boost mental well-being in Denmark

What atmosphere do you want to create in the room you are going to paint? This is the question Flügger's customers will be asked in future when they visit a Flügger store to get inspiration and buy paint for their future DIY projects.

2023

Bring in nature and personal style – out with the old bathroom

Every other person has a bathroom that is more than 10 years old. Many therefore have a new bathroom on their wish list, and when it is renovated, nature and personal style come into play. Wood – both light and dark woods – is in.

November 8, 2022

The hit colours of 2023

Beige has been a common colour in many homes in recent years. But there are indications that this will change in the next year or so. There will be new bold colours on the palette.

November 6, 2022

When crisis strikes

You've heard of the Pej Group, right? Leading trend researcher Louise Byg Kongsholm from the Pej Group published an article today about what happens when we are hit by one crisis after another.

November 5, 2022

We gain respect for each individual piece of furniture, rather than sending a large production out into the world.

Rose Hermansen and Caroline Sillesen have chosen to bypass large furniture stores and mass production of their designs. Instead, they custom-produce everything from unique chairs to summer houses, and although it is a more time-consuming route into the design market, it has helped the designer and architect find their DNA.

October 1, 2022

Do you also like to hear about current issues from the people who are involved in them?

September 25, 2022

The Design Categories Shaping Grocery

September 22, 2022

Successful inspiration day

Møllerens Inspirasjonsdag 2022 was packed with both facts and humor. It gave 150 participants an exciting day with new insights and a clear message that we are heading towards more challenging times.

September 20, 2022

These colours will be here in 2023

These surprising combinations of patterns and colours will dominate the interior design trends of 2022 and 2023. Do you dare to join in?

September 19, 2022

Danes have become even more loyal online – here's how to get them to shop more

Danish consumers are increasingly shopping at online stores they are familiar with from previous purchases. Here are the reasons why, along with three tips on how to get loyal customers to shop even more.

September 12, 2022

Trends for infants and toddlers

What trends can we expect to see between now and 2024? Danish trend agency pej gruppen has identified three family types pej gruppen this question. In this guest article, Louise Byg Kongsholm, director of pej gruppen, explains the most important topics for the infant and toddler group.

September 2022

Shaping the future of Grocery

The work of Louise Byg Kongsholm helps frame our view of trends shaping the future of Grocery – Phygital, hyper-convenience, and hybridization.

2022

‘Hoarding’: Dorthe gets help to tidy up

Dorthe Sørensen is in the middle of a long process of clearing out her home after a long life.

July 7, 2022

Danes vacation with children, buffets, swimsuits, and grandparents

Danes are particularly keen to take their grandparents on vacation this year. This may be due to a sense of deprivation after several years of coronavirus isolation, says family expert.

July 4, 2022

Finally time for a "physical" chain fair

The book Retail Mega Mag light on the attitudes and actions of modern consumers—and, not least, the behavioral changes that two years of the coronavirus pandemic have brought about.

June 21, 2022

TØJ The seven basic needs

The book Retail Mega Mag light on the attitudes and actions of modern consumers—and, not least, the behavioral changes that two years of the coronavirus pandemic have brought about.

June 18, 2022

Supermarket chain breaks record for organic products – aims to be the first in the world

Even though the economic crisis in Denmark is raging, it has not deterred customers from buying organic products.

June 8, 2022

New food networks forge closer ties between local producers and consumers

A greater focus on locally produced food has created fertile ground for locally based networks that seek to help small food producers with everything from transport to logistics and sales portals.

May 23, 2022

A wider selection of non-alcoholic beverages reflects a changing drinking culture

It has become more socially acceptable to decline alcohol. This is largely due to a widespread performance culture, as people perform less well with a hangover, says a researcher in social trends.

April 4, 2022

The gardening association behind the industry gathering: "Getting together makes us all smarter and gives us insight into the whole green world."

Internationally renowned garden designer Noel Kingsbury is among the speakers when the Danish Garden Society invites the entire green industry to a joint industry day on the occasion of Cph Garden.

March 16, 2022

SHOTGUN #52 – Louise Byg Kongsholm

In today's episode, trend researcher Louise Byg Kongsholm, director of pej gruppen, has taken Emil on a trip. Louise talks about how trends such as sourdough and knitting arise by giving us an insight into social trends and consumer behavior.

January 6, 2022

Danes are turning away from branded goods in supermarkets

After three months of steadily rising prices, Danish consumers are changing their shopping habits and abandoning branded goods.

January 6, 2022

You can't get your hair cut through Teams: Corona has created an A team and a B team

Corona has pushed for a development towards an A and B team in the labor market, and we need to have a conversation about that, says Louise Byg Kongsholm, who is a trend researcher.

January 6, 2022

Show me your home, and I'll tell you who you are

In Denmark, we spend more resources on housing and interior design than in other countries. Our homes are a refuge that protects us from everything we cannot control. At the same time, they are more than ever before a showcase.

November 22, 2021

Farmed salmon tastes best, but only when we don't know what we're eating

A blind taste test conducted by the University of Copenhagen shows that we prefer the taste of both conventionally and organically farmed smoked salmon to that of wild salmon. But as soon as we know where the fish comes from, the result of the taste test is the exact opposite.

November 18, 2021

This year's owner-manager will impress consumers with experiences on their shopping trip

The man behind Denmark's largest chain of garden centers was named Denmark's Owner-Manager of the Year on Thursday. Peter Vang Christensen runs 13 Plantorama stores and has plans for even more.

September 12, 2021

Have you heard of slow travel? It could be the new way we travel in the future.

"I think we will take fewer weekend trips to London, Paris, and New York. Instead, we will experience Norwegian cities and towns," says travel expert.

August 20, 2021

Warm bread from the windowsill

In Hadsten, residents queue up to buy Sarah Hoppe's freshly baked bread and cakes, which she sells through the window of her home's old office. And she is not the only one. Across the country, local micro-bakers are opening their doors.

August 19, 2021

It takes more than CO2 reduction to attract young buyers

Younger consumers are shaping the consumption patterns of the future, and they have clear preferences when it comes to sustainability...

July 26, 2021

Bed & Breakfast: It's all about standing out

The coronavirus crisis has hit the hotel and vacation rental industry hard financially, but for private accommodations, it hasn't been too bad with two summers where Danes have had to stay in the country. However, it's no longer enough to offer a bed and breakfast, according to trend researcher...

June 26, 2021

We do not fear Amazon

Companies have been preparing for Amazon's arrival for a long time. However, there is still room for improvement.

March 31, 2021

This is how many hours you can "win" when you put away your phone and emails

Emails, text messages, and notifications constantly roll into your hand like M&M's. The cell phone has become the candy bowl of our time, threatening your health....

March 5, 2021

Conversation with Ian Wisler-Poulsen about responsibility, customer experiences, and personal encounters Healthy January has been canceled: Danes are embracing home quarantine more than ever

In the conversation, we geek out about customer experiences and personal encounters. We talk about how Ian defines customer experiences, what it takes to improve the customer experience, and what demands this places on both the company and its leaders.

January 15, 2021

Healthy January canceled: Danes are easing home quarantine restrictions more than ever

After a calorie-rich December, many Danes tend to replace marzipan with low-fat foods...

January 15, 2021

Rema 1000 with unusual announcement: Sees a significant increase

At the moment, not much is as it used to be – not even at Rema 1000...

January 13, 2021

Experts' predictions: This is what e-commerce will look like in 2021

Dansk Erhverv has spoken with three experts about the forecast for the e-commerce landscape in 2021...

November 2, 2020

Business+ panel: What are we doing for mental health when we work from home?

Question: A report from the Ministry of Foreign Affairs concludes that the Global Goals open up new Niels Duedahl, CEO of Norlys, Louise Byg Kongsholm, CEO of Pej Gruppen, and Allan Jørgensen, digital expert and partner at Web2Media, make up this edition of the Erhverv+ panel...

October 3, 2020

Do-it-yourself during the coronavirus pandemic: Danes renovate their way out of crises

Crises are synonymous with DIY projects. Both during the coronavirus crisis and the financial crisis, renovation and DIY projects were booming...

October 1, 2020

Have some cake with...

Squealing sweet and colourful cakes create long queues in front of both Danish and international bakeries. The Corona crisis is partly to blame, but the trend may soon be over (for subscribers only)...

September 18, 2020

Corona has accelerated Danish consumer behaviour by consumer behaviour years

The pandemic has changed our view of work, leisure, and all other extroverted aspects of life. But most of all, we have taken a giant digital leap forward (for subscribers only)...

July 7, 2020

Children are being expelled in droves: "They are thrown out onto the playground, and then they can walk around there."

Since the beginning of the coronavirus crisis, hundreds of parents have withdrawn their children from after-school care. One of them is Fie Ravn, who believes it is beneficial for her seven-year-old daughter to now have more time at home with her family. According to a trend researcher, many families are seeking more tranquility (for subscribers only)...

June 6, 2020

When the store is open just for you

Baum und Pferdgarten, which offered personal shopping while the store was closed, is continuing the service. They are not alone in this. Because old-fashioned service is what we want now (for subscribers only)...

June 3, 2020

Clothing designers who create furniture

People with an eye for aesthetics have always been drawn to exploring and testing their design language in other disciplines. We talk to fashion designers who have swapped clothes for furniture (for subscribers only)...

May 30, 2020

Danes have rediscovered the importance of eating

The coronavirus crisis has reopened consumers' eyes to meals and good ingredients, according to an expert (for subscribers only)...

May 28, 2020

Corona can be seen in the shopping cart

Corona sparked a surge in knitting, DIY projects, and classic Danish cuisine. And the virus will continue to influence our shopping habits for some time to come...

May 23, 2020

Trend researcher: The lockdown has given us time to get everything on our to-do list done. Including replacing the kitchen.

We have painted, cleared out, laid a patio, and replaced the kitchen while staying at home. And unlike during the financial crisis, we can afford it, says consumer behavior expert (for subscribers only)...

April 22, 2020

The Business+ panel: What we have learned from the coronavirus crisis – and here is our best advice

Three problem solvers from the Erhverv+ panel – Louise Byg Kongsholm, director of pej gruppen, management consultant Jette Ditlev, and Thomas Juel, sales director at Cadpeople – talk about what the coronavirus crisis has meant for their companies and, not least, what they have learned along the way. They also share their best advice for others on how to tackle the challenges of the times...

April 22, 2020

These eleven interior design trends will be the most important going forward: Interiors should be good for us

And these trends will fade in the coming years...

Please note: This article is locked, but you can read it for a limited time (until April 29, 2020) via this link →

April 21, 2020

The coronavirus crisis is a perfect storm for the retail sector. How stores can avoid going under

Danes are worried about their personal finances and are buying less than usual. But it's super important to keep things moving with online shopping that's tailored to home life...

April 20, 2020

Eat slowly and wash your hands mindfully: How to incorporate meditation into your daily life

Start with a few minutes of silence and focused breathing. Practice being present and mindful in all your daily activities...

April 20, 2020

Do as the shaman from the wilderness does: Meditate your way through the crisis

It takes some getting used to for many people, but peace and isolation can be beneficial for the soul. Daily meditation helped Jesper Westmark get through his time alone in the wilderness...

April 15, 2020

Green tip of the week: Sustainable interiors have gone from being a trend to becoming an expectation and a requirement.

People have had a negative view of reuse. In the past, it was the reuse shop that had painted an old piece of furniture...

March 25, 2020

Debate: Why is age a poor segmentation variable?

Instead of focusing on gender and age as segmentation tools, companies would do well to look at the different livsfaser that consumers go through, writes Louise Byg Kongsholm...

January 31, 2020

Sustainable materials in the 2020s: Less plastic – more vegan

Experts predict that we have entered the decade of sustainable materials. Among other things, recycled materials will become popular...

January 31, 2020

4 futurists: In the 2020s, our homes will become extremely smart

Technological developments are overtaking our imagination, and smart homes are becoming a reality. But the technology is becoming more invisible...

January 30, 2020

Retailers, take note of these 7 mega trends

Don't start a retail concept or develop a new product without taking these megatrends into account, urges trend forecaster Louise Byg Kongsholm, owner of the Scandinavian trend institute Pej Gruppen, to the Modefabriek audience...

January 24, 2020

Danes suffer from materialism. This could make the 2020s the decade of experiences.

Growth does not lie in more stuff, as many consumers are now tired of stuff. Instead, it lies in new and different experiences...

January 1, 2020

In 2020, we are dancing on a sinking ship because the spending spree is coming to an end.

Time and a clear conscience will be the most sought-after commodities of the 2020s. We will pamper ourselves and seek solace for the climate crisis we know we are facing, but which we are not yet preparing for. Two Danish trend experts predict megatrends on the cusp of a new decade...