TrendLab Membership
Your partner in developing a competitive strategy
A knowledge-based membership that enables you to translate major trends into concrete frameworks for strategic planning, concept development, product development, service development, campaigns, and sales initiatives.
Put together a package of services fits your needs and save significantly on consulting and expert guidance.
A Trendlab membership gives you exclusive access to a customized package of products, Media services. A combination of trend resources, conferences, lectures, Media, newsletters, and expert guidance provides a solid foundation for making future-proof decisions.
Create a membership plan
Lecture
Organize a presentation for your customers, business partners, or employees featuring one of the Pej Group’s own speakers or someone from our network.
Coaching
Opportunity for sparring consultations with one of the pej group's own trend researchers and/or relevant people in the network - including strategy, colour advice, market and target group analysis, etc.
Media
Stay informed by subscribing to one or more of the pej group’s Media: TØJ Fashion & Business Trends, 365DESIGN and TID & tendenser.
Seminars/webinars
Join the pej group’s trend seminar, kick-off seminar, food trends webinar, trend update , and/or Li Edelkoort webinar, and more.
View calendar
Full-day conferences
Attend the Pej Group’s Trend Conference (held twice a year), Strategy Conference, Retail conference Food Conference.
View calendar
Books and reports
Receive regular publications from pej gruppen the form of white papers and reports.
pej trend
Get access to seasonal trend books and colour charts for the lifestyle industry and/or annual trend material for the entire food and beverage value chain.
Meeting facilities
We have several different rooms that you are welcome to book for meetings. If you would like catering and/or a presentation and consultation, these services are available for a fee.
Customize your Trendlab membership
Lecture
-
- A presentation for clients, partners, or employees delivered by one of the pej group’s own trend researchers or a member of their network (link to the presentation page)
- A 30- to 60-minute presentation based on a detailed brief outlining your preferences and areas of focus
Coaching Sessions
- Two 2-hour coaching sessions twice a year, or one 4-hour coaching session once a year.
- The consultation takes place with one of the Pej Group’s own trend researchers and/or relevant individuals in the network.
Media
- TID & tendenser Subscription including Retail Mega Mag
- 365DESIGN
- TØJ subscription
Seminars and webinars
- Trend Seminar in Herning and Online
- Food seminar in Herning and online
- Li Edelkoort Seminar/Webinar
- Kickoff in Herning, Copenhagen, and online
- Trend Update
Full-day conferences
- Strategy Conference in Herning
- Retail conference in Aarhus and Copenhagen
- Trend Conference in Herning, Oslo, Copenhagen, and online
- Food Conference in Herning, Oslo, and Copenhagen
Books and reports
- New members will receive Fra vugge til krukke livsfaser consumer behaviour and *Trend Sociology* as part of their welcome package.
- When pej gruppen physical reference books and/or reports, these are automatically sent to members at no additional charge.
- Throughout the year, pej gruppen a variety of knowledge and trend reports that can be shared as desired
pej trend
Meeting facilities
- The setting for your meetings, seminars, and conferences is key to making the most of your valuable time. That’s why we offer you access to our inspiring venues for your next events.
Strengthen your business with a market and target audience analysis that incorporates current trends
Trendlab gives you exclusive access to a customized package of products, Media services. A combination of trend resources, conferences, lectures, Media, newsletters, and expert guidance provides a solid foundation for making future-proof decisions.
Do you want to gain a much better understanding of the future and make better decisions?
With a Trendlab membership, you gain unique access to insights on the spirit of the times, trends, and consumer behavior across industries and the entire value chain. Understanding change and innovation—both from a broad perspective and in the details—is crucial, and we’re here to help you.
We understand both you and your business, as well as the consumers you’re selling your product or service to.
A knowledge-based membership makes it possible to translate major trends into concrete frameworks for strategic planning, concept development, product development, service development, campaigns, and sales initiatives.
Are you looking for a sounding board in 2025?
If you become Trendlab members before the end of the year, we’ll give you
Access starting from the date you become members + all of 2025
1 extra ticket to an event of your choice in 2025
Examples of different membership types
The following are examples of how a membership package can be put together—and the prices listed should therefore be considered merely as a guide. We always tailor your membership package to your specific wishes and needs.
Example 1
One lecture
One ticket to the Kickoff Seminar
One ticket to the Retail Conference in April
Access to or discounts on new book and report releases
Meeting facilities available
Price: 25,000 DKK
Example 2
One lecture or two consultations
Subscription to pej colour
Two tickets to the Kickoff Seminar
Four tickets to full-day conferences of your choice
Books and reports
Meeting facilities available
Price: 35,000 DKK
Example 3
Two lectures or four consultations
Subscription pej first colour, pej toolbox Pej Foodbox
Five tickets to the Kickoff Seminar
Six tickets to full-day conferences of your choice
Books and reports
Meeting facilities available
Price: 65,000 DKK
Here's what Trendlab members have to say
6 great reasons to become
a Trendlab member
1) You gain greater insight and confidence in your decision-making
Gain insight into trends and developments that can strengthen your company’s position and drive innovation. By gaining a comprehensive understanding of trends and market developments, you will be able to make well-informed decisions.
2) You will be able to adapt to the consumer needs of the future
A Trendlab membership gives you insight into how consumer preferences and values are evolving. This enables you to create products, services, and experiences that meet your customers’ expectations.
3) Your team will grow professionally through knowledge and peer feedback
With a membership, your teams can expand their knowledge and understanding of trends. This raises the level of expertise and makes employees a key driver of innovation and growth.
4) You will be able to act more flexibly in terms of strategy and operations
Regular access to trend insights enables you to adapt your strategies and business models more quickly, allowing you to respond more agilely to market challenges and new opportunities.
5) You're future-proofing your brand
By incorporating current trends into your communications and product development, you can strengthen your brand, appeal to a broader audience, and build a modern, forward-looking image.
6) You will be able to create campaigns that capture the spirit of the times
By leveraging trend insights, you can create marketing campaigns that perfectly capture the spirit of the times, resonate more deeply with your target audience, and effectively establish relevance.
Send an inquiry
Please fill out the form and feel free to let us know if you have any specific requests regarding your membership. We’ll help you put together the best Trendlab membership plan to suit your needs.
Martin Kølkjær
COO / Chief Operating Officer
