TrendLab membership
Your sparring partner in creating a competitive strategy
A knowledge-based membership that enables you to translate major trends into a concrete framework for strategy work, concept development, product development, service development, campaigns and sales efforts.
Customize services to suit your needs and make big savings on knowledge and support.
A trendlab membership gives you unique access to a customized package of products, Media and services. A combination of trend materials, conferences, lectures, Media, newsletters and sparring provide a strong foundation for making future-proof decisions.
Put together a membership
Lectures
Organize a presentation for your customers, partners or employees by one of pej group's own speakers or someone in our network.
Sparring
Opportunity for sparring consultations with one of the pej group's own trend researchers and/or relevant people in the network - including strategy, colour advice, market and target group analysis, etc.
Media
Gain knowledge through a subscription to one or more of the pej group's Media: CLOTHING - Fashion & Business Trends, 365DESIGN and TID & tendenser.
Seminars/webinars
Join the pej group trend seminar, Kick off seminar, food trends webinar, trend update webinar and/or Li Edelkoort webinar and more.
See the calendar
Full day conferences
Join the pej group trend conference (biannual), strategy conference, Retail conference and/or food conference.
See the calendar
Books and reports
Receive regular publications from pej gruppen in the form of knowledge books and reports.
pej trend
Get access to seasonal trend books and colour charts for the lifestyle industry and/or annual trend material for the entire food and beverage value chain.
Meeting facilities
We have several different rooms that you are free to book for meetings. If you want catering and/or lectures and sparring, this can be booked for a fee.
Customize your Trendlab membership
Lectures
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- A talk for customers, partners or employees by one of the pej group's own trend researchers or someone in their network (link to talk page)
- Presentations of 30-60 minutes based on a detailed brief of requirements and focus area
Sparring consultations
- 2 hours of sparring twice a year or a total sparring session of 4 hours once a year.
- The sparring takes place with one of the pej group's own trend researchers and/or relevant people in the network.
Media
- TID & tendenser - subscription incl. Retail Mega Mag
- 365DESIGN subscription
- CLOTHING - subscription
Seminars and webinars
- Trend seminar in Herning and online
- Food seminar in Herning and online
- Li Edelkoort seminar/webinar
- Kick Off in Herning, Copenhagen and online
- Trend Update online
Full day conferences
- Strategy conference in Herning, Denmark
- Retail conference in Aarhus and Copenhagen
- Trend conference in Herning, Oslo, Copenhagen and online
- Food conference in Herning, Oslo and Copenhagen
Books and reports
- New members will receive Fra vugge til krukke - livsfaser and consumer behaviour and Trend Sociology as a welcome package.
- When pej gruppen publishes physical knowledge books and/or reports, these are automatically sent to members at no extra charge.
- pej gruppen compiles several different knowledge and trend reports throughout the year that can be shared on demand
pej trend
Meeting facilities
- The setting for meetings, seminars and conferences is crucial for you to make the most of those precious hours. That's why you have access to our inspiring spaces for your next event.
Empower your business with a market and audience analysis with trend perspective
Trendlab gives you unique access to a customized package of products, Media and services. A combination of trend materials, conferences, lectures, Media, newsletters and sparring provide a strong foundation for making future-proof decisions.
Do you want to become much smarter about the future and make better decisions?
With a Trendlab membership, you get unique access to knowledge about zeitgeist, trends and consumer behavior across industries and the entire value chain. Understanding change and innovation - both in the big picture and in the details - is crucial, and we're here to help you.
We understand you, your business and the consumers you need to sell your product or service to.
A knowledge-based membership makes it possible to translate major trends into concrete frameworks for strategy work, concept development, product development, service development, campaigns and sales efforts.
Do you need a sparring partner in 2025?
If you become a trendlab member before the end of the year, we will give you
Access from the date you become a member + all of 2025
1 extra ticket to an event of your choice in 2025
Examples of different memberships
The following are examples of how a membership can be put together - and the prices should therefore only be considered as a guideline. We always put together your membership based on your specific wishes and needs.
Example 1
One lecture
One ticket to the Kick off seminar
One ticket to the Retail Conference in April
Access to or discounts on new releases of books and reports
Meeting facilities available
Price: 25,000 kr.
Example 2
One lecture or two consultations
Subscription to pej colour
Two tickets to the Kick off seminar
Four tickets to optional full-day conferences
Books and reports
Meeting facilities available
Price: 35,000 kr.
Example 3
Two lectures or four consultations
Subscription pej first colour, pej toolbox or pej foodbox
Five tickets to the Kick off seminar
Six tickets to optional full-day conferences
Books and reports
Meeting facilities available
Price: 65,000 kr.
What Trendlab members say
6 good reasons to become a
Trendlab member
1) You gain greater insight and decision confidence
Gain insights into trends and developments that can strengthen your business position and drive innovation. By gaining a comprehensive understanding of trends and market developments, you are able to make informed decisions.
2) You'll be able to adapt to future consumer needs
A Trendlab membership gives you insight into how consumer preferences and values are evolving. This enables you to create products, services and experiences that match customer expectations.
3) Your team will be elevated professionally through knowledge and sparring
With a membership, your teams can develop their knowledge and understanding of trends. This raises skill levels and makes employees a key driver of innovation and growth.
4) You will be able to act more flexibly in strategy and operations
Regular access to trend insights enables you to adapt strategies and business models more quickly, allowing you to be more agile to market challenges and new opportunities.
5) You future-proof your brand
With current trends in your communication and product development, you can strengthen your brand, appeal to a wider audience and build a modern and future-proof image.
6) You'll be able to create campaigns that capture the zeitgeist
Using trend insights, you can create marketing campaigns that accurately capture the zeitgeist, creating a greater impact with your target audience and targeted relevance.
Send an inquiry
Fill out the form and let us know if you have any specific requests for your membership. We'll help you put together the best trendlab membership for your needs.
Martin Kølkjær
COO / Director of Operations
