conference
Strategikonference
Strategyconference
Focus on growth through leadership and strategy
Early registration: Save 10% if you register before December 15, 2024
Use the discount code "STRATEGI10" to enjoy the discount.
Herning 5. marts 2026
Robust growth amid change
How can you remain strong when everything around you is changing?
Technological advances, new consumer demands, and global tensions are creating a business world in constant flux. The 2026 Strategy Conference focuses on how companies can achieve robust growth—not despite the changes, but through them.
The conference brings together experts, leaders, and trend researchers who demonstrate how strategy, culture, and leadership can be developed to make organizations more flexible, focused, and sustainable. Participants gain insight into how to create well-being through breaks, make strategic decisions with courage, and understand the trends that shape both customers and employees.
The Strategy Conference 2026 provides concrete tools and new perspectives for creating sustainable growth – even when the world is changing rapidly.
Strategy · Leadership · Future ·
Speakers
Mini masterclass in strategy
Jacob Holst MouritzenStrategy Consultant
How do you create a strategy that is both ambitious and grounded in reality? Jacob Holst Mouritzen provides a practical crash course in how companies can approach strategy work – from preparation to implementation. Drawing on many years of experience, he shares tools, examples, and techniques that ensure that the strategy does not just remain a plan on paper, but actually boosts commercial direction and growth.
Where is the line drawn?
Peter Viggo JakobsenAssociate Professor, Defense Academy
The global security situation has become more unstable, and Denmark is facing new dilemmas regarding defense, alliances, and security. Peter Viggo Jakobsen provides a clear picture of what the world looks like right now—and what that means for Denmark. He articulates developments in NATO, Europe's role, and the geopolitical tensions that are shaping future strategy and preparedness.
Leadership in practice
Sia Seidler BerroTeam Leader, Danish Industry
Known as the winner of the TV showCheferne(The Bosses), Sia Seidler Berro has made a name for herself as a new voice in the debate on modern leadership. She candidly shares her experiences with creating engagement, making difficult decisions, and leading with authenticity—and offers her thoughts on what we can learn from previous generations of leaders and what we should do differently when encountering new generations in the labor market.
Strategic navigation in uncertainty
Cathrine FrederiksenDirector, Strategy, Analysis and Insight, Advice
The world is changing rapidly, and so are the demands on strategy. Cathrine Frederiksen shows how companies can use scenario thinking to create robust strategies that hold up – even when the market is in flux. She shares experiences from her work translating data, trends, and insights into action, so that organizations stand stronger in a changing reality.
Pause power – slow down and achieve more
Pia HaugeManagement consultant and author
Pia Hauge focuses on breaks as a source of strength. Based on her books Office Coma and Pause Power , she shows how short breaks can increase well-being, focus, and creativity. She challenges conventional thinking about efficiency and inspires how breaks can become a natural part of everyday life—both for employees and managers.
Zeitgeist, trends, and consumer behavior
Louise Byg KongsholmTrend researcher and CEO, pej gruppen
What drives consumers – and what does the spirit of the times tell us about the choices they make? Louise Byg Kongsholm takes the pulse of society and provides up-to-date insight into the major trends shaping consumer behaviour, values, and attitudes. Based on the group's analyses and trend research, she provides a clear picture of where Danes' needs and priorities are heading and how companies can adapt and strike the right chord at the right time.
Hvwhich way do consumers want to go?
Ann Lehmann ErichsenConsumer economist, Sydbank
The Danish economy is doing very well. The same applies to the personal finances of the vast majority of families. 2026 is a year of tax cuts and fewer taxes. The government has therefore made it a little easier to be Danish. The question is simply whether Danish consumers think it will be easier to be Danish and start spending a little more money. What can we expect from consumers this year?
You will receive TID & tendenser . 1 when you purchase a ticket to the Strategy Conference.
What you will get at the conference
- Theory and practice go hand in hand
- New input for your strategy
- Experience from specific strategy processes
- Good advice for your strategy process
- Personal reflections on leadership
- Inspiration for your work with motivation
- Concrete and instructive cases
- The latest edition of TID & tendenser to participants.
- Catering during the day
08:30–09:00: Check-in and breakfast
09:00–09:40: The big picture
Louise Byg Kongsholm
09:40–09:55: Break
09:55–10:30: AI and the future of work
Bent Dalager
10:30–10:45: Break
10:45–11:25: Growth strategies
Thomas Ritter
11:25 a.m. – 12:00 p.m.: Growth in a tough market
Kenneth Willenbrack Nørgaard
12:00–12:30: Lunch
12:30 p.m. – 1:15 p.m.: Top executives
Casper Schrøder
1:15 p.m. – 1:30 p.m.: Break
1:30 p.m. – 2:00 p.m.: Growth in cities
Nikolai Klausen
2:00 p.m. – 2:15 p.m.: Break
2:15–2:35 p.m.: Help for growth
Maria Louise Engelbredt
2:35 p.m. – 3:05 p.m.: Board work
Laura Vilsbæk
3:05 p.m. – 3:15 p.m.: Break
3:15–3:45 p.m.: Economy: Is growth on the horizon?
Louise Aggerstrøm Hansen
The strategy conference is aimed at
Board members and chairpersons
Boards of directors offer insight into how strategic decisions can shape the future of the company and strengthen its position in the market. Participation in the conference provides an opportunity to develop their ability to guide and advise management with a view to long-term success and sustainability.
Business leaders and strategic decision-makers
Decision-makers will find great value in attending this conference. The conference offers insights into the latest trends and methods in strategic management, which is essential for guiding companies toward success in a competitive and dynamic business environment.
Marketing and brand managers
Communication professionals will gain in-depth knowledge of how to effectively position brands and products in the market to achieve maximum visibility and impact.
Innovation and Development Managers
Specialists and managers in innovation and product development will have the opportunity to learn about new strategic approaches to innovation and product development, which are necessary to keep pace with technological advances and changing consumer needs.
HR and organizational development professionals
HR managers and professionals will gain insight into how to develop and implement strategies for employee engagement, talent development, and organizational culture, which are critical elements of any successful business strategy.
Contractors and startups
Start-ups will gain valuable knowledge on how to develop effective business strategies, navigate the financing landscape, and create sustainable growth in the early stages of a company's development.
What former participants say
“Together with the rest of Innoventi, I participated in the strategy conference with pej gruppen scandinavian trend institute. It was a day filled with inspiration, insight, and concrete tools that we could take home with us.
I was particularly impressed by how well professionalism, communication, and relevance went hand in hand. Everything was well thought out, relevant, and easy to put into practice.
It's rare to attend a conference where you learn new things, get new ideas, and leave wanting to take action—but that's what happened here."
– Alexander Fjelldal, Creative Director at Innoventi, Arendal
“The best strategy and the strongest collaboration grow when you experience things together. The conference with pej gruppen professional inspiration, good conversations, and lots of energy. It was a day that reminded us how important it is to be curious—and how much value there is in sharing experiences, knowledge, and optimism.”
– Benedikte Marie Kaalund, Head of Secretariat, FOF Denmark
“Thank you for a truly inspiring and well-organized strategy conference. It was enriching to gain new perspectives and food for thought on how we can work more strategically with both organizations and people. I was particularly struck by the reflection on how difficult it can be to understand the present while planning for the future—an insight that set many thoughts in motion. It was also a pleasure to gain a better insight into the work of the pej group, which in every way demonstrates great professionalism and passion.”
– Majbrit Borup
“From AI and economic updates to top executives and board work – a perfect strategic espresso shot. I participated in this year's strategy seminar at pej gruppen. The focus was on how to create growth through strong leadership in a time of uncertainty – super relevant! The talented speakers shared concrete strategies and cases that gave me valuable insights into navigating a complex world and strengthening growth potential, even under challenging conditions. I left with lots of inspiration, new tools, and perspectives that I look forward to using in our work at Ege Carpets.”
– Tenna Knak, Ege Carpets
“We participated in the conference as we are currently in the process of developing our new three-year strategy. Our goal was to gain inspiration, be challenged, and obtain fresh perspectives so that we can better equip ourselves for the challenges of the future. The perspectives presented by the speakers were particularly inspiring. Not only did they confirm that we are moving in the right direction, but they also sparked our curiosity to explore how we can strengthen our sales and customer experiences. Thank you to the steering group and all the speakers for an inspiring day. We left with renewed energy, an abundance of ideas, and a strong focus on the opportunities of the future rather than limitations.
– Klaus Juhl Pedersen, Society of Lifestyle
“I have rarely experienced a conference with so many enthusiastic and interesting speakers. The themes chosen for the conference were spot on in relation to the challenges we as business leaders faced during the conference. In addition, the physical setting was perfect for an intense day where, in addition to the professional aspects, there was also time for good food and networking. I look forward to the next time.”
– Hans Erik Kristoffersen, HerningVand
What former participants say
“Together with the rest of Innoventi, I participated in the strategy conference with pej gruppen scandinavian trend institute. It was a day filled with inspiration, insight, and concrete tools that we could take home with us.
I was particularly impressed by how well professionalism, communication, and relevance went hand in hand. Everything was well thought out, relevant, and easy to put into practice.
It's rare to attend a conference where you learn new things, get new ideas, and leave wanting to take action—but that's what happened here."
– Alexander Fjelldal, Creative Director at Innoventi, Arendal
“The best strategy and the strongest collaboration grow when you experience things together. The conference with pej gruppen professional inspiration, good conversations, and lots of energy. It was a day that reminded us how important it is to be curious—and how much value there is in sharing experiences, knowledge, and optimism.”
– Benedikte Marie Kaalund, Head of Secretariat, FOF Denmark
“Thank you for a truly inspiring and well-organized strategy conference. It was enriching to gain new perspectives and food for thought on how we can work more strategically with both organizations and people. I was particularly struck by the reflection on how difficult it can be to understand the present while planning for the future—an insight that set many thoughts in motion. It was also a pleasure to gain a better insight into the work of the pej group, which in every way demonstrates great professionalism and passion.”
– Majbrit Borup
“I have rarely experienced a conference with so many enthusiastic and interesting speakers. The themes chosen for the conference were spot on in relation to the challenges we as business leaders faced during the conference. In addition, the physical setting was perfect for an intense day where, in addition to the professional aspects, there was also time for good food and networking. I look forward to the next time.”
– Hans Erik Kristoffersen, HerningVand
“We participated in the conference as we are currently in the process of developing our new three-year strategy. Our goal was to gain inspiration, be challenged, and obtain fresh perspectives so that we can better equip ourselves for the challenges of the future. The perspectives presented by the speakers were particularly inspiring. Not only did they confirm that we are moving in the right direction, but they also sparked our curiosity to explore how we can strengthen our sales and customer experiences. Thank you to the steering group and all the speakers for an inspiring day. We left with renewed energy, an abundance of ideas, and a strong focus on the opportunities of the future rather than limitations.
– Klaus Juhl Pedersen, Society of Lifestyle
“From AI and economic updates to top executives and board work – a perfect strategic espresso shot. I participated in this year's strategy seminar at pej gruppen. The focus was on how to create growth through strong leadership in a time of uncertainty – super relevant! The talented speakers shared concrete strategies and cases that gave me valuable insights into navigating a complex world and strengthening growth potential, even under challenging conditions. I left with lots of inspiration, new tools, and perspectives that I look forward to using in our work at Ege Carpets.”
– Tenna Knak, Ege Carpets
Date
Herning, March 5, 2026
pej gruppen
Bitsovvej 2
7400 Herning
9:00 a.m. – 4:00 p.m. (doors open at 8:30 a.m.)
Price
DKK 4.000,-
Per participant for one registration
DKK 3.500,-
Per participant, minimum 3 registrations
Save DKK 500
As a subscriber to TID & tendenser, you save DKK 500 on your first ticket. Use the discount code ‘TTABO’ when registering to redeem your discount.
The price is per participant and in Danish kroner, excluding VAT and fees.
FAQ
The price includes catering on the day, a book or magazine, and selected slides sent as a PDF after the conference.
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If you have allergies, follow a special diet, or have special requests regarding food on the conference day, please contact us in advance. We can accommodate most requests if we are notified in good time. We finalize the menu, special meals, and number of participants one week before the conference.
As a rule, our conferences always take place. If a physical conference is not possible, the conference will be moved to another day or held online. Registered participants will automatically be moved to the new date or online event, but will be notified of this in advance. Should we be forced to cancel a conference, we will of course credit the full amount.
Registrations are binding. If you cancel later than 30 days before the conference, the amount cannot be credited. However, it is always possible to send another person from the same company instead, if this is notified in advance. Call 9711 8900 or write to konference@pejgruppen.dk.
