Conference

Strategyconference

Focus on growth through leadership and strategy

Copenhagen, October 29, 2025

Discount of DKK 500,- for subscribers to TID & tendenser

As a subscriber, use the discount code "subscriber2025" when signing up.

Early bird registration: Save 10% if you register before December 15, 2024

Use the discount code "STRATEGI10" to enjoy the discount

Full day conference

Strategy conference

Focus on growth through leadership and strategy

Discount of DKK 500,- for subscribers to TID & tendenser

As a subscriber, use the discount code "subscriber2025" when signing up.

Early bird registration: Save 10% if you register before December 15, 2024

Use the discount code "STRATEGI10" to enjoy the discount

Additional date:Copenhagen October 29, 2025

Drive growth through strong leadership in an uncertain world

At a time of complexity and change in the business world, Strategy Conference 2025 will focus on how growth is achieved through strong leadership and effective strategies. Challenges such as global economic uncertainty and digital disruption require a targeted approach where innovation and accountability go hand in hand.
The conference brings together experienced business leaders and experts to share their strategies, methodologies and case studies on how companies can adapt to new market conditions and ensure sustainable growth. Attendees will gain tools to strengthen their company's growth potential in challenging conditions.

Strategy - Management - Future

Speakers

With the top executives at work

Casper SchrøderEconomic Correspondent at DR News

What does everyday life look like for Denmark's most powerful business leaders? In the TV series 'Topdirektørerne', DR's financial correspondent Casper Schrøder gives a rare insight into the lives behind the scenes of leaders from companies such as Ørsted, Carlsberg, Maersk and Falck. The series focuses not only on their strategic decisions, but also on the human and personal dilemmas they face.

At the Strategy Conference in March 2025, Casper Schrøder will share his experiences and give attendees a deeper understanding of what it takes to manage billion-dollar businesses. He will also discuss how these leaders deal with both the major financial and human challenges in a world of constant change. This presentation is a unique opportunity to gain insight into what is required of top executives in modern business.

Drive growth through a strong business model

Thomas RitterProfessor Market Strategy & Business Development

To ensure long-term growth, it is crucial to have a strong and flexible business model. In this presentation, Thomas Ritter will highlight how companies can develop robust strategies that support growth even in uncertain times. Ritter will review the key elements leaders need to focus on to drive growth, including customer insight, business development and market alignment.

Based on the CBS Leadership Dilemma Index, which maps key strategic challenges, Ritter will provide concrete examples of companies that have managed to increase their value creation by fine-tuning their business models. Participants will leave with concrete tools to develop a strategy that ensures future growth in their own organization.

A journey towards growth through strategic innovation

Kenneth Willenbrack NørgaardCEO at BabySam A/S

How do you grow in a competitive retail sector? Kenneth Willenbrack Nørgaard, CEO of BabySam, will share insights on how BabySam has managed to adapt to a changing market through strategic innovation and a customer-centric approach. From digital transformation to omnichannel strategies, Nørgaard will show how BabySam has managed to grow both top and bottom line.

With concrete examples of how the company has navigated challenges such as changing consumer needs and increased digitalization, Nørgaard will provide participants with tools to develop similar strategies in their own organization. The focus will be on how to create a strong brand in an industry where customer service and quality products are paramount.

AI and the future of the labor market

Bent DalagerPartner at NewTech / Head of Innovation KPMG

Artificial Intelligence (AI) is transforming the labor market and its impact will only increase in the coming years. In this presentation, Bent Dalager from KPMG will explore how AI is already being used in companies to optimize processes, increase productivity and create new business models. With concrete examples, he will show how the technology has the potential to revolutionize entire sectors.

Dalager will also discuss the skills managers and employees need to acquire to navigate an AI-driven future. In addition to the practical benefits, he will touch on the ethical challenges that AI brings and how companies can prepare for them. The presentation will provide a holistic view of AI's transformative potential and the major changes we can expect in the labor market of the future.

Economic update: Is growth ahead?

Louise Aggerstrøm HansenChief Analyst at Danske Bank

Where is the economy heading and what can we expect from Danes' personal finances in 2025? There's no doubt that the Danish economy has been on something of a rollercoaster ride in recent years, and the same is true for the Danish consumer. We are slowly leaving the crisis, with inflation and sky-high interest rates behind us, and the question now is where consumption will go on the other side.

Louise Aggerstrøm Hansen will give an overview of where the Danish economy is right now and what we can expect from growth going forward, as well as what trends we have seen among consumers in recent years, where many have had to change habits as the economy became more pressured.

Futurist Louise Byg Kongsholm

Consumer trends: Where is growth headed?

Louise Byg KongsholmTrend researcher at pej gruppen

Even in times of economic uncertainty, new growth opportunities are emerging in the market. In this presentation, Louise Byg Kongsholm, trend researcher at pej gruppen, will dive into the latest consumer trends and explain how companies can adapt to changing market dynamics. Based on historical trends and current data, she will point out where future growth can be expected to occur.

Louise will also shed light on the psychological drivers of consumer behavior and predict which sectors will be strong in the near future. This presentation will be invaluable for businesses looking to understand and leverage new consumption patterns to ensure growth in a time of change.

Get help for your growth- including the global

Katrine Paaby JoensenDirector at Erhvervshus Hovedstaden

Whether companies need to digitize their inventory management, gain insight into how to work competitively with sustainability or have ambitions to enter global markets, they often need a helping hand - and an impartial look at the business.

Director of Erhvervshus Hovedstaden. Katrine Joensen, will provide insight into the possibilities of accessing impartial sparring, new knowledge and grants for advice and investments, including concrete examples of how entrepreneurs, small and medium-sized companies have translated this into growth

More speakers on the way

What you get at the conference

  • Theory and practice that go hand in hand
  • New input for your strategy
  • Experience from concrete strategy processes
  • Tips for your strategy process
  • Personal reflections on leadership
  • Insights for your work with motivation
  • Concrete and instructive cases
  • Latest issue of TID & tendenser handed out to attendees
  • Catering during the day

08.30 - 09.00: Check in and breakfast

09.00 - 09.40: The big picture

Louise Byg Kongsholm

09.40 - 09.55: Break

09.55 - 10.30: AI and the future of work

Bent Dalager

10.30 - 10.45: Break

10.45 - 11.25: Growth strategies

Thomas Knight

11.25 - 12.00: Growth in a tough market

Kenneth Willenbrack Nørgaard

12.00 - 12.30: Lunch

12.30 - 13.15: The top directors

Casper Schrøder

13.15 - 13.30: Break

13.30 - 14.00: Urban growth

Nikolai Klausen

14.00 - 14.15: Break

14.15 - 14.35: Help for growth

Maria Louise Engelbredt

14.35 - 15.05: Board work

Laura Vilsbæk

15.05 - 15.15: Break

15.15 - 15.45: Economy: Expecting growth ahead

Louise Aggerstrøm Hansen

Guests at pej gruppen. Photo: Anja Bloch-Hamre

What past participants say

From AI and financial updates to CEOs and board work - a perfect strategic espresso shot. I attended this year's strategy seminar at pej gruppen on March 6. The focus was on how to create growth through strong leadership in a time of uncertainty - super relevant! The skilled speakers shared concrete strategies and cases that gave me valuable insights on how to navigate a complex world and strengthen growth potential, even under challenging conditions. I left with lots of inspiration, new tools and perspectives that I look forward to using in our work at Ege Carpets.

- Tenna Knak, Ege Carpets

We attended the conference as we are in the process of developing our new three-year strategy. Our goal was to be inspired, challenged and gain fresh perspectives to better prepare us for the challenges of the future. The perspectives from the speakers have been particularly inspiring. Not only have they confirmed that we are moving in the right direction, but they have also made us more curious to explore how we can strengthen our sales and customer experiences. Thank you to pej gruppen and all the speakers for an inspiring day. We left with renewed energy, an abundance of ideas and a strong focus on future possibilities instead of limitations.

- Klaus Juhl Pedersen, Society of Lifestyle

I have rarely experienced a conference with so many well-prepared and interesting speakers. The chosen themes for the conference were spot on in relation to the challenges we as business leaders were facing at the time of the conference. And the physical setting was perfect for an intense day, where there was time for good food and networking. I look forward to next time.

- Hans Henrik Kristoffersen, HerningVand

The strategy conference is aimed at

Board members and chairmen

Boards offer insight into how strategic decisions can shape a company's future and strengthen its position in the market. Attending the conference provides an opportunity to develop their ability to guide and advise management for long-term success and sustainability.

Business leaders and strategic decision makers

Decision makers will find great value in attending this conference. The conference offers insights into the latest trends and methodologies in strategic management, which are essential to guide companies towards success in a competitive and dynamic business environment.

Marketing and brand managers

Communications professionals will gain in-depth knowledge on how to effectively position brands and products in the market for maximum visibility and impact.

Innovation and development managers

Innovation and product development specialists and managers will have the opportunity to learn about new strategic approaches to innovation and product development, which are necessary to keep pace with technological advancement and changing consumer needs.

HR and organizational development professionals

HR leaders and professionals will gain insights on how to develop and implement strategies for employee engagement, talent development and organizational culture, which are critical elements of any successful business strategy.

Entrepreneurs and startups

Startups will gain valuable knowledge on how to develop effective business strategies, navigate the funding landscape and create sustainable growth in the early stages of business development.

Date and time

Copenhagen, October 29, 2025

Mogens Dahl Concert Hall
Snorresgade 22
2300 Copenhagen S

09.00 - 16.00 (doors open at 8.30)

Price

DKK 4.000,-

Per participant with one registrant

DKK 3.500,-

Per participant with a minimum of 3 registered participants

Save DKK 500,-

As a subscriber to TID & tendenseryou save DKK 500,- on the first ticket. Use the discount code 'subscriber2025 ' when signing up to redeem your discount.

Order tickets

The price is per participant and in Danish kroner excluding VAT and fees.

FAQ

The price includes catering on the day, a book or journal and selected slides sent as a pdf after the conference.

For this conference, you cannot participate online. See our calendar for other options here →

If you have allergies, are on a diet or have special requests for food on the day of the conference, please contact us in advance. We can accommodate most things if we are notified well in advance. We finalize the menu, specials and number of participants one week before the conference.

Our conferences are always held as a rule. If a physical conference is not possible, the conference is moved to another day or held online. Registered participants are automatically moved to a new date or online, but will be notified in advance. If we are forced to cancel a conference, we will of course credit the full amount.

Registrations are generally binding. If you cancel your registration later than 30 days before the conference, the amount cannot be credited. However, it is always possible to send another person from the same company instead, if this is informed in advance. Call 9711 8900 or write to konference@pejgruppen.dk.