pej colour the color chart for the lifestyle industry!
The commercial color guide, pej colour," featuring this season's must-have color inspiration. For all professionals and creative individuals seeking spot-on trend inspiration for color selection and color combinations.
The pej trend color books are created by a large team of in-house and external trend experts, and AW 27/28 is no exception. Our trend team conducts research and creates mood boards, as well as discussing and analyzing consumer behavior and trend directions before the content is finalized. A great deal of time and careful consideration goes into every single book we publish, and we look forward to presenting a new season every time.

Here's what you get with pej colour
- Four trend stories for AW 27/28
- Color development over 3 seasons
- The Importance of Color in Fashion and Interior Design
- Removable color swatches on cotton yarn
- Color conversions to PANTONE® TCX, PANTONE® C, PANTONE® CMYK, and NCS (Natural Colour System®)
- Color combinations with inspirational images
- Color styling with inspirational images
- Access to pejtrend.com (Members only)
Learn about pej colour and all the benefits →
DKK 2,800 (retail price)
Get pej colour the purchase of a ticket to the Pej Group’s trend conference
DKK 4,400 for members (2 copies + online)
Prices are in Danish kroner and exclude VAT.
NEWS: Color conversions to NCS (Natural Colour System®)
Find all color conversions at the back of the book for PANTONE® TCX, PANTONE® C, PANTONE® CMYK, and NCS (Natural Colour System®)
What our customers say
“The trend book from pej gruppen receives excellent feedback from our clients. They value its clear structure, strong visual direction, and the way it translates complex consumer insights into practical inspiration. It’s seen as a highly reliable and professional publication that supports creative work and strategic planning across several industries.”
– Pete Mosely, agent for pej gruppen
What our customers say
"I think pej toolbox pej colour fantastic to work with because they provide a good and quick overview of the season's colors, as well as guidance on how to use the colors together. This is important to me as a freelance designer with different types of customers. I need to use colors in a very broad and varied way from customer to customer. I can use the pej group's colors as a guideline and for building collections—both for my young fashion jeans clients, sports clients, women's fashion clients, and for my leather collections, because the colors, stories, and color combinations are comprehensive and can be worked with in many ways."
– Sacha Munch, Sacha Munch · Fashion · Trend · Design
What our customers say
"I use the pej trend books as one of several indicators of whether my own instincts are correct. It's a very concrete way of 'testing the waters' in relation to commercial considerations, combined with all the impressions I gather along the way. We work with products that are intended to last much longer than a few seasons, so when building a collection, it can be useful to work with several of the books at the same time to support a more long-term trend."
– Anne Skyum Høgfeldt, Freelance designer
One of Europe's most widely used color charts!
pej colour not just a commercial color chart—it is an indispensable resource used by over 1,500 European companies in the lifestyle sectors. This color chart is a true treasure trove of color inspiration, covering a wide range of applications and relevant to anyone seeking reliable and inspiring guidance on color selection and color combinations.
pej colour more than just a tool; it’s a key to a world of color where you can explore, experiment, and create with confidence. It’s designed to inspire and guide you through your creative process, whether you’re working in fashion, interior design, graphic design, or other lifestyle-related fields.
Every colour the chart has been carefully selected and arranged to give you a deep understanding of color trends and combinations. It’s your guide to navigating the world of color, so you can make the right choices that will help your products stand out and capture your customers’ attention.
Use pej colour create products that are not only in line with current trends, but also manage to forge an emotional connection with your customers through color. With pej colour your disposal, you’re not just up to date—you’re one step ahead.
We can help you find just the right trendy material
trend member
Save 30% on the trend conference as a pej trend member
For those who have a membership to either pej colour pej toolbox.
A membership entitles you to two physical publications per year and access to online content at www.pejtrend.com.













