Behavior is king – what do cocktails have to do with anthropology? People like change. They just don't like being changed. It has always been this way, and the F&B industry is no different. This approach drives the ongoing relaunch of Mikropolis and describes a journey where the product crosses over into anthropology.

At Mikropolis, the starting point for product, design, packaging, serving, and communication is that it should complement people's behavior rather than impose habits. In other words, a good product starts with people's behavior, and the truth can be found between the lines in the data. In other words: Hear about cocktails in context.

It should be easy to buy into innovation, sustainability, and quality in all industries—not least food. But how do we create the framework for this?

At Pantrii, we dream of paving the way for a new food system where there is room for products with a story. That is why we run an online B2B marketplace that uses transparency as a lever to create new opportunities for food distribution. Here, a diverse group of suppliers and customers meet to trade with each other. We connect food producers with players in retail, food service, and specialty stores.

Bolcheværk is a small Danish startup founded in Aarhus in 2016 that believes in challenging the status quo and thinking differently. Its ambition is to create a modern and eye-catching candy brand where quality and sustainability are incorporated into every aspect of the business. With its 100 percent sugar-free products, the company wants to challenge the established candy industry and contribute to a world with more flavor and less sugar.

Listen to founder and owner Jens Holm-Christensen talk about the start-up and development of the company, which in many ways differs from the classic entrepreneurial journey typically portrayed in, for example, the Danish TV program Løvens Hule (The Lion's Den).

Bolcheværk's products are sold through its own online store and at a wide range of specialty and delicatessen shops throughout Denmark, as well as a single retailer in Sweden. The long-term ambition is to grow into a global company.

In 2020, Bolcheværk participated in the confectionery final in Sol over Gudhjem with their sugar-free raspberry/licorice variant. The variant was selected as one of three finalists among 109 submitted products.