Seminar
AI Sessions
Three days. One agenda: From potential to profit
September 1, 2026September 2, 2026September 3, 2026
Seminar
AI Sessions
Three days. One agenda:From potential to profit
September 1, 2026September 2, 2026September 3, 2026
AI Sessions
From Potential to Profit
AI Sessions is a series of standalone seminars, each of which focuses on a specific role within an organization and explores in depth how AI can be applied to that particular role. AI Sessions is organized by pej gruppen KLEAN. It is a meeting of insight and implementation—between a keen eye for trends and concrete experience in translating AI into business.
Choose the session(s) that best suit you and your business:
Session 1 – Full-day seminar for managers
Session 2 – Half-day seminar for production and logistics
Session 3 – Half-day seminar for administration and finance
Session 4 – Half-day seminar for marketing
Session 5 – Half-day seminar for sales and customer service
Address
pej gruppen, 2 Bitsovvej, 7400 Herning
Ole ØstergaardCEO, AI and Business Development, Klean
Claus Nissum HolmDirector, AI, Klean
Louise Byg KongsholmDirector and trend researcher at pej gruppen
Session 1
AI for Leaders
AI is no longer just an IT priority—it’s a strategic priority for senior leadership. The key question isn’t which AI tools you choose, but what business you’ll be left with once your competitors have automated the tasks that your organization currently spends hours and money on.
On Day 1 of AI Sessions, CEOs, CFOs, CMOs, and board members will gather for a candid discussion on the new logic of competition. We’ll ask the questions that will determine who wins over the next three years:
Where are margins shifting? Who will capture them? Which business models will survive—and which won’t?
We work with real-world examples, put business logic to the test, and invite Danish companies that are already well ahead of the curve to take the stage so you can learn from their choices—and their mistakes.
You won’t leave with just an AI toolkit. You’ll leave with a clear picture of how AI can drive your business forward—and where to start.
Date
Date:
September 1, 2026
Address:
pej gruppen
Bitsovvej 2
7400 Herning
Format
Duration:
10:00 a.m.–3:00 p.m.
Format:
One full day. Two inspirational presentations, two to three client case studies, a panel discussion, and networking.
Target audience:
CEO, CFO, CMO, COO, board members, executive management.
Price
DKK 3,000 / EUR 402
Prices are in Danish kroner and do not include sales tax or fees.
Includes a sandwich.
Note: The seminar will be held in Danish.
Ole Østergaard, CEO, Partner at Klean
AI is no longer a technology issue. It is a management issue.
Many organizations have plenty of AI ideas, but few manage to see them through to completion. The challenge is rarely the algorithms—it’s about prioritization, ownership, and execution. Who decides which initiatives to pursue? How do we maintain an overview when there are more than ten projects? And when is an idea mature enough to become a real project?
This is precisely where leadership plays a crucial role. The AI strategy must be anchored at the top—not left to the IT department alone. With the right structures, you can create an overview of your entire AI pipeline, ensure that resources are allocated where they have the greatest impact, and build an organization that continuously learns and evolves.
Anders Tang Hede, CFO – ALPI
Technology holds great promise. But those promises will only be fulfilled if the organization keeps pace.
As CFO at ALPI, Anders Tang Hede knows that AI does not create business value on its own. It is the changes that the technology forces us to take seriously—in processes, in roles, and in the way we make decisions—that do so.
Anders shares his experiences driving change with AI as the driving force in a complex logistics company—and the most important lesson: that as a leader, you cannot manage it from a distance. You have to get your hands dirty yourself.
Claus Nørgaard, CEO – ByAulum
What does a CEO actually see when he looks out over the AI landscape from his desk?
Claus Nørgaard is CEO of ByAulum and, from the top, has guided—and led—an organization that takes AI seriously. Not as an IT project, but as a strategic priority that places demands on the entire leadership team.
Claus shares his perspective on what it takes to set the direction for AI in an organization: when to take the lead, when to step back, and how to ensure that the technology serves the business—and not the other way around.
An honest look from the top at both opportunities, dilemmas, and what really makes a difference.
Claus Nissum Holm, AI Director at Klean – Hands-on with AI
It’s one thing to hear about AI. It’s quite another to try it yourself.
Claus Nissum Holm from Klean takes senior leaders out of the spectator role and straight into the engine room. In this session, participants work hands-on with specific AI tools—not as a demonstration, but as a hands-on experience.
Because Claus’s clear point is: you can’t lead what you don’t understand. And understanding doesn’t come from PowerPoints—it comes from getting your hands dirty.
The session is practical, down-to-earth, and designed for busy leaders who don’t have time to learn everything—but need to know enough to ask the right questions and make the right decisions.
Toke Lund, CEO – Enterspeed
Data is the fuel behind AI. But in most companies, it is scattered, unstructured, and inaccessible—and in that case, even the best AI model is of no use.
Toke Lund is CEO of Enterspeed, which helps companies orchestrate data across systems and make it AI-ready—quickly and without tearing down existing infrastructure. Clients such as Carlsberg, Danish Crown, and Hummel use the platform to connect what was never meant to be connected.
Toke shares his perspective on what it actually takes for AI to create value in products and business—and why most organizations stumble over the same thing: not the technology, but the data foundation behind it.
Session 2
AI in Manufacturing, Warehousing, and Logistics
Predictive maintenance, quality control using computer vision, demand forecasting, inventory management, route optimization. Manufacturing and logistics are the areas where AI has the most immediate impact on the bottom line—fewer breakdowns, less waste, shorter delivery times, and lower inventory costs. It is also the area where your competitors are most likely already making strides.
We highlight how far Danish manufacturers and logistics companies have come, which AI projects have actually created value—and where there is still room for improvement.
This session is intended for COOs, production managers, warehouse managers, logistics managers, purchasing managers, planners , or those in similar roles.
Date
Date:
September 2, 2026
Address:
pej gruppen
Bitsovvej 2
7400 Herning
Format
Duration:
9:00 AM–12:00 PM
Format:
3 hours. 2 inspirational presentations, 2–3 client case studies, and networking.
Target audience:
You who work in production, warehousing, and logistics.
Price
DKK 1,500 / EUR 201
Prices are in Danish kroner and do not include sales tax or fees.
Includes a sandwich.
Note: The seminar will be held in Danish.
Torben Storgaard, Partner at Klean
Warehousing, logistics, and production are under pressure. Customers are demanding more, margins are tight, and complexity is on the rise. AI promises solutions—but only if the underlying systems are ready for it.
Torben Storgaard has been advising companies on the selection and implementation of business systems for decades. He knows when a WMS, ERP, or SCM system truly supports the business—and when it gets in the way.
In this post, Torben takes you behind the scenes: what does it require of your systems and data when AI is to create value in warehousing and production? And what must management understand and decide to ensure that the technology doesn’t just become yet another expensive project with no return on investment?
Christian Mikkelsen, Sales Director, Apport Systems
The warehouse is the heart of many businesses—and one of the places where AI and automation are really starting to make a measurable difference.
Apport Systems has been helping companies optimize warehousing and logistics since 2000, and with their WMS, companies typically streamline warehouse operations by 25–40 percent—through the automation of manual workflows and a better overview for employees in their daily work.
Christian Mikkelsen shares concrete experiences on what AI and intelligent systems can actually do in warehousing and production—what works, what requires preparation, and what management needs to understand to reap the benefits.
Jens Salling, Project Manager at ALPI
At ALPI, the company is working to promote the adoption of AI among all employees and to integrate intelligent automation into the daily work processes of the logistics company. Jens Salling is responsible for leading ALPI’s AI team, which drives AI implementation across all departments nationwide. To provide inspiration, Jens will discuss specific solutions, ranging from smaller to larger-scale AI implementations.
Christian Thomasberg, Thomasberg Management Consulting
Christian Thomasberg specializes in business and IT development and has experience working with a variety of companies, from Arla to Normal. He will share his insights on how to use WMS data in new ways with AI. The presentation focuses on how data from warehouse and logistics systems can be more than just records and instead be actively used to create a better overview, smarter decisions, and new opportunities in everyday operations.
Session 3
AI in Administration and Finance
Invoice processing, reconciliation, reporting, budgeting, document management, compliance. The invisible processes that eat up hours every week—and tie up valuable employee time on tasks that could run in the background. AI makes them faster and more accurate—fewer errors, shorter month-end closings, faster reporting, and a better overview.
But only if someone determines which decisions humans should still make, where AI should be restricted by approval, and how you document everything when the auditor or regulator comes knocking.
We’ll show you how far Danish finance and compliance departments have come, which AI projects have actually created value—and where there’s still room for improvement.
This session is intended for CFOs, finance managers, accounting managers, administrative managers, controllers , or those in similar roles.
Date
Date:
September 2, 2026
Address:
pej gruppen
Bitsovvej 2
7400 Herning
Format
Duration:
1:00 PM–4:00 PM
Format:
3 hours. 2 inspirational presentations, 2–3 client case studies, and networking.
Target audience:
You who work in administration and finance.
Price
DKK 1,500 / EUR 201
Prices are in Danish kroner and do not include sales tax or fees.
Includes a sandwich.
Note: The seminar will be held in Danish.
Ole Damsgaard, Consultant – former CIO, KK Group
Administration and finance are rife with processes designed for a world without AI. Approval workflows, invoice processing, reporting, budget tracking—tasks that consume time and resources and are rarely the focus of what management actually wants to devote its energy to.
As CIO of KK Group, Ole Damsgaard has spearheaded digitalization and system transformation in a complex, global industrial enterprise. He knows what it takes to modernize administrative processes—and what goes wrong when you underestimate the organization’s ability to keep up.
In this post, Ole shares his perspective on how AI can concretely elevate the administrative and finance functions—from routine tasks to strategic decision support—and what it takes for management to get it right.
Claus Nissum Holm, AI Director at Klean – Hands-on with AI
It’s one thing to hear about AI. It’s quite another to try it yourself.
Claus Nissum Holm from Klean takes senior executives out of the spectator role and straight into the engine room. In this session, participants will work with specific AI tools themselves—not as a demonstration, but as a hands-on experience.
Because Claus’s clear point is: you can’t lead what you don’t understand. And understanding doesn’t come from PowerPoints—it comes from getting your hands on it yourself.
Session 4
AI in Marketing
Unlimited content. Real-time personalization. Search that’s no longer about keywords, but about answers generated directly by AI. AI is turning marketing on its head—from content creation and distribution channels to the way customers find you.
The question is no longer whether you should use AI in marketing. It’s how you do it without losing what makes your brand unique—and without getting lost in a sea of generic content that sounds just like everyone else’s.
This session is intended for CMOs, marketing directors, content and growth managers, brand managers, communications directors, digital specialists , and those in similar roles.
Date
Date:
September 3, 2026
Address:
pej gruppen
Bitsovvej 2
7400 Herning
Format
Duration:
9:00 AM–12:00 PM
Format:
3 hours. 2 inspirational presentations, 2–3 client case studies, and networking.
Target audience:
Anyone who works in marketing.
Price
DKK 1,500 / EUR 201
Prices are in Danish kroner and do not include sales tax or fees.
Includes a sandwich.
Note: The seminar will be held in Danish.
Jacob Bredvig Larsen, Director of Digital Marketing – Klean
The field of marketing is undergoing profound change. AI generates content, personalizes messages, optimizes advertising, and analyzes behavior—at a pace and on a scale that would have been unthinkable just a few years ago.
Jacob Bredvig Larsen works daily with digital marketing for some of Denmark’s best-known brands and is at the forefront of the developments that are currently turning the marketing industry upside down. For what happens to creativity, strategy, and customer communication when AI takes over more and more of the tasks that previously required experienced specialists?
Jacob shares his insider perspective on how AI is concretely transforming the marketing function—from content production and advertising to data-driven decision-making—and what new demands this places on the marketing leader who must navigate it.
Martin Lindved, Klean
What does AI actually look like in everyday life—not on a whiteboard, but in the day-to-day operations of a modern marketing department?
Martin Lindved works in digital marketing at Klean and is closely involved in what actually happens when AI meets the reality of everyday marketing. In projects for clients like REMA 1000 and Danske Hoteller, AI isn’t a future project—it’s a tool used right here and now, in content production, advertising, data analysis, and customer journeys.
Martin shares concrete experiences from the front lines: what AI actually takes off your plate, where it still requires a human touch, and how a modern marketing unit organizes its operations when AI is an integral part of the team.
An honest and practical insight into what actually works—and what still requires work.
Claus Nissum Holm, AI Director at Klean – Hands-on with AI
It’s one thing to hear about AI. It’s quite another to try it yourself.
Claus Nissum Holm from Klean takes senior executives out of the spectator role and straight into the engine room. In this session, participants will work with specific AI tools themselves—not as a demonstration, but as a hands-on experience.
Because Claus’s clear point is: you can’t lead what you don’t understand. And understanding doesn’t come from PowerPoints—it comes from getting your hands on it yourself.
Session 5
AI in Sales and Customer Service
The entire customer journey—from the first click to repeat purchases—is being transformed these days. AI qualifies leads, prepares the salesperson before the meeting, handles eight out of ten routine inquiries, and frees up time for the two that require human intervention. The result is shorter sales cycles, higher conversion rates, lower support costs—and salespeople who spend their time on the conversations where they actually make a difference.
But this poses new challenges: regarding data quality, tone of voice, when a human should step in, and how to prevent customers from losing trust when they realize they were initially speaking with an AI.
This session is intended for sales directors, CCOs, customer service managers, account managers, inside sales representatives, after-sales managers , or those in similar roles.
Date
Date:
September 3, 2026
Address:
pej gruppen
Bitsovvej 2
7400 Herning
Format
Duration:
1:00 PM–4:00 PM
Format:
3 hours. 2 inspirational presentations, 2–3 client case studies, and networking.
Target audience:
Anyone who works in sales or customer service.
Price
DKK 1,500 / EUR 201
Prices are in Danish kroner and do not include sales tax or fees.
Includes a sandwich.
Note: The seminar will be held in Danish.
Jengin Suleiman, Millarco
Millarco applies AI to everyday tasks and the challenges that sales teams already face. Jengin Suleiman leads AI implementation at Millarco and will discuss how they have built an automated AI system that helps salespeople keep track of sales, forecasts, and inventory. Salespeople gain a better overview on an ongoing basis and can spend their time on the sales opportunities that look most promising.
Christian Ejby, Head of Sales & Partnerships – Enterspeed
What will happen to sales and customer service when AI can generate product content, personalize customer communications, and deliver real-time data—across markets and channels?
Christian Ejby works with sales and partnerships at Enterspeed, where he regularly meets companies that want to move faster—but are stuck dealing with scattered data, manual processes, and systems that don’t communicate with each other. He knows what it takes for AI to truly enhance the customer journey, and when the underlying data infrastructure is the bottleneck.
In this post, Christian shares his perspective on how AI is transforming sales and customer service in practice—and what it requires in terms of data, systems, and organization for the technology to create real value rather than just another layer of complexity.
Anders Jensen, Commercial Director – Damstahl A/S
Damstahl is one of Europe’s leading wholesalers of stainless steel and high-quality metals—an industry traditionally built on relationships, expert knowledge, and personalized service. But what happens to sales and customer service when AI begins to change how customers buy, search for information, and expect to be served?
As Commercial Director, Anders Jensen focuses on bringing people and the value chain closer together—and on optimizing processes so that customers save time and money. With a company that supplies customers across Europe and a product range comprising thousands of SKUs, AI is not just a matter of efficiency—it is a matter of remaining relevant.
Anders shares his experiences on how AI is concretely transforming the sales and customer service functions in a complex B2B company—from quoting and order management to the consultative customer dialogue that remains at the core of the business.
FAQ
For Danish B2B companies that have moved past the question “What is AI?” and are now asking “Where should we send our team?”. Day 1 is for management. Days 2 and 3 are for the various departments—production, finance, marketing, and sales.
No. AI Sessions are designed on an à la carte basis. For example, you can send the CEO on Day 1, the marketing director on the morning of Day 3, and the warehouse manager on the morning of Day 2—and pay only for the tracks you use.
If you have allergies, are following a special diet, or have specific dietary requests for the conference day, please contact us immediately. We can accommodate most requests if we are notified well in advance. The menu, number of place settings, and special meal arrangements will be finalized 14 days before the conference. If allergies are reported after this deadline, we will only be able to accommodate them for an additional fee.
As a general rule, our conferences always take place as scheduled. If an in-person conference is not possible, the event will be rescheduled for another date or held online. Registered participants will automatically be transferred to the new date or the online event, but will be notified in advance. Should we be forced to cancel a conference entirely, we will, of course, issue a full refund.
Registration is non-refundable. If you cancel your registration less than 30 days before the conference or seminar, the fee will not be refunded. If you are unable to attend, you are, of course, welcome to transfer your spot to a colleague.
If you have any questions about the conference or your registration, please feel free to contact us at konference@pejgruppen.dk or +45 9711 8900
Vi glæder os til at byde dig velkommen til en spændende, inspirerende og udbytterig dag.
