The earliest color chart for fashion & interiors
pej first colourSS 28

The world's earliest color chart
First Color is published by pej gruppen is the lifestyle industry's earliest color chart. It is published approximately 24 months before the season and is aimed at anyone who needs an indication of the season's trend colors at a very early stage. The color chart consists of eight color trends with keywords and supporting image material.

You get
- 8 color directions
- Visual mood board for each direction
- Tools to help you create your own color chart
- 50-60 colors in total
- PANTONE® TCX (Cotton) strips of each colour
Retail price: DKK 5,500Subscription: DKK 10,000
Prices are in Danish kroner and exclude VAT.
What our customers say
“The trend book from pej gruppen receives excellent feedback from our clients. They value its clear structure, strong visual direction, and the way it translates complex consumer insights into practical inspiration. It’s seen as a highly reliable and professional publication that supports creative work and strategic planning across several industries.”
– Pete Mosely, agent for pej gruppen
What our customers say
"I think pej toolbox pej colour fantastic to work with because they provide a good and quick overview of the season's colors, as well as guidance on how to use the colors together. This is important to me as a freelance designer with different types of customers. I need to use colors in a very broad and varied way from customer to customer. I can use the pej group's colors as a guideline and for building collections—both for my young fashion jeans clients, sports clients, women's fashion clients, and for my leather collections, because the colors, stories, and color combinations are comprehensive and can be worked with in many ways."
– Sacha Munch, Sacha Munch · Fashion · Trend · Design
What our customers say
"I use the pej trend books as one of several indicators of whether my own instincts are correct. It's a very concrete way of 'testing the waters' in relation to commercial considerations, combined with all the impressions I gather along the way. We work with products that are intended to last much longer than a few seasons, so when building a collection, it can be useful to work with several of the books at the same time to support a more long-term trend."
– Anne Skyum Høgfeldt, Freelance designer




24 months before the current season
pej gruppen scandinavian trend institute – is the only organization in the world that has scandinavian trend institute the code for predicting commercial color scenarios two years before consumers see the colors.
The starting point for the early color chart is intensive statistical analysis of color trends in the fashion and interior design industries over three decades.
The research project is based on concrete commercial color data from more than 60 seasons. The extensive statistical material has been processed with the aim of identifying patterns and correlations in color development over time. The entire project has now resulted in the publication of the world's first scenario-based color chart, first color.
First Color is published by pej gruppen is aimed at anyone who needs an early indication of the season's trend colors. The color chart is published in a limited edition.







