The earliest color chart for fashion & interiors
pej first colour
SS 2027

The world's earliest color chart
First colour udgives af pej gruppen og er livsstilbranchernes tidligste farvekort. Det udkommer cirka 24 måneder før sæsonen og er målrettet alle, som har behov for en indikation af sæsonens trendfarver på et meget tidligt tidspunkt. Farvekortet består af otte farveretninger med keywords og understøttende billedmateriale.

What you get
- 8 color directions
- Visual mood spread for each direction
- Værktøj så du kan skabe dit eget farvekort
- 50-60 farver i alt
- PANTONE® TCX (Cotton) strips of each colour
Loose sale: DKK 5.500,-
Subscription: DKK 10.000,-
Prices are in Danish kroner and exclude VAT
What customers say
"I think pej toolbox and pej colour are fantastic to work with because they give a good and quick overview of what the season's colors are and guides on how to use the colors together. This is important for me as I work as a freelance designer and have different types of clients. I have to use colors very widely and differently from customer to customer. I can use the pej group colors as a guideline and for building collections - both for my young fashion jeans customers, sports customers, women's fashion customers and for my leather collections, because the colors, stories and color combinations are comprehensive and can be worked with in many ways."
- Sacha Munch, Sacha Munch - Fashion - Trend - Design
What customers say
"I use the pej trend books as one of several indicators of whether my own hunches are right. It's a very concrete way of 'putting my finger on the pulse' in relation to the commercial, built together with all the sensations I gather along the way. We work with products that will last much longer than a couple of seasons, so in building the collection it can be useful to work with several of the books at the same time to support a more long-term trend."
- Anne Skyum Høgfeldt, Freelance designer
24 months before the current season
Som de eneste i verden har pej gruppen – scandinavian trend institute knækket koden til at forudsige kommercielle farvescenarier to år før forbrugerne ser farverne.
The starting point for the early color chart is intensive statistical analysis of color trends in the fashion and interior industries over three decades.
The research project has been based on concrete commercial color data from more than 60 seasons. The large statistical material has been processed with the aim of finding patterns and correlations in color development over time. The entire project now results in the publication of the world's first scenario-based color map first color.
First colour udgives af pej gruppen og er målrettet alle, som har behov for indikationer af sæsonens trendfarver på et meget tidligt tidspunkt. Farvekortet udkommer i et begrænset oplag.
