The earliest color chart for fashion & interiors
pej first colour
AW 27/28
The world's earliest color chart
First colour is published by pej gruppen and is the lifestyle industry's earliest color chart. It is published approximately 24 months before the season and is aimed at anyone who needs an indication of the season's trend colors at a very early stage. The color chart consists of eight color directions with keywords and supporting imagery.
What you get
- 8 color directions
- Visual mood spread for each direction
- Værktøj så du kan skabe dit eget farvekort
- 50-60 farver i alt
- PANTONE® TCX (Cotton) strips of each colour
Loose sale: DKK 5.500,-
Subscription: DKK 10.000,-
Prices are in Danish kroner and exclude VAT
24 months before the current season
As the only ones in the world who have pej gruppen – scandinavian trend institute cracked the code to predict commercial color scenarios two years before consumers see the colors.
The starting point for the early color chart is intensive statistical analysis of color trends in the fashion and interior industries over three decades.
The research project has been based on concrete commercial color data from more than 60 seasons. The large statistical material has been processed with the aim of finding patterns and correlations in color development over time. The entire project now results in the publication of the world's first scenario-based color map first color.
First colour is published by pej gruppen and is aimed at anyone who needs indications of the season's trend colors at a very early stage. The color card is published in a limited edition.
