Advice based on
on pej trend
From trend to concrete initiative
Empower your business with targeted advice based on pej trend
Har du også svært ved at farvesammensætte din kollektion, så den rammer tidsånden, de største trends og målgruppens præferencer? Oplever du udfordringer med at omsætte trends til konkrete koncepter, eller er du i tvivl om, hvordan du skal markedsføre dine produkter effektivt for at differentiere dig fra konkurrenterne? Så lad pej gruppen hjælpe dig med målrettet sparring baseret på vores omfattende viden om trends og farver. Vores rådgivningskoncept er skræddersyet til at assistere designere, konceptudviklere, marketingfolk og emballagedesignere i livsstilsbranchen med at omsætte de nyeste trends til konkrete produkter, services og markedsføringsstrategier.
In an ever-changing and competitive business world, it's essential for companies to have a clear understanding of current trends. By integrating the pej group's expertise into your business, you can secure a strong position in the market, make informed decisions and capitalize on new opportunities.
Get in-depth insights tailored to your products and target audience
Our trend-based consultancy offers in-depth insights into seasonal trend themes and colors that are carefully selected for your products and target audience. The advice is tailored to each customer's specific needs and products, providing personalized and relevant trend insights. With our help, you can define your identity, develop unique concepts, choose the right colors and prints, and customize your collections, all based on the latest trends.
Colors
Get advice on how to integrate seasonal colors into your company's product line. From developing colors for your collections, to campaigns, color combinations and choosing key colors, we can help.
Concept development
We provide concrete advice and suggestions on how the season's trends can be translated and applied to marketing and branding in particular, based on consumer behavior, zeitgeist and trends.
Identity
Based on our experience and knowledge of brand identity, we provide advice and development of your visual and communicative identity and help you describe your core services.
Naming
Get help developing brand names, product names or naming categories to unify your collections and overall strategies.
Styles and prints
We help with advice or selection of prints and styles so that the overall visual expression reflects current trends.
Collection customization
To keep collections sharp and in line with current trends, we're happy to help streamline and adapt them to what consumers want right now.
How sparring works
To ensure the best advice and tailor-made solutions, we offer a structured and flexible sparring process. Our sessions are designed to meet your specific needs, whether face-to-face or online
Sessions
Both face-to-face sessions and online sessions via Teams/Zoom.
Locations
Physical sessions can be held at our address in Herning, Denmark or at the customer's location (for a fee). Online sessions take place via Teams/Zoom.
Deltagere
Maks 3 deltagere fra kundens side pr. session og én konsulent fra pej gruppen.
Example of a concrete task solution
The starting point for our sparring is seasonal trend themes and colors from the pej group trend books. We select and highlight the most relevant trends and colors for the specific customer based on their products and target groups. This involves a careful selection of the 10-15 most important colors from the over 40 colors featured in the books each season. It can also be highlighting and reinterpreting specific prints or styles to match the customer's wants and needs.
Analytics for a wide range of industries
Interior design
Clothing
Furniture
Interior
Kitchen & Kitchenware
Shoes
Jewelry
Holidays and travel
Food/groceries
Sports
Media
Our consultants have extensive experience and expertise in trend research and consulting.
Mette Lykkegaard From
Mette is an expert in trends and tendencies with a focus on colors, materials and design language. She advises companies on identity and consumer behavior, drawing parallels to history to understand today's behavior and predict future directions.
With a special focus on the latest trends in consumer behaviour, design language, materials and color choices, Mette is an invaluable resource for companies looking to understand and navigate the complex world of modern design and consumer behavior.
Mads Arlien-Søborg
Mads Arlien-Søborg is a recognized authority on design and lifestyle in Denmark.
Med en alsidig baggrund, der spænder fra rollen som trendformidler hos pej gruppen til nyhedsredaktør for Bo Bedre, samt mange års erfaring som designkonsulent indenfor kommunikation og produktudvikling, bringer han en helhedsorienteret tilgang til sin ekspertise. Mads er nu tilbage i rollen som trendekspert hos pej gruppen, hvor han bidrager til udviklingen af pej gruppens sæsontrends og farver samt præsenterer indholdet på konferencerne.
Louise Byg Kongsholm
Louise Byg Kongsholm has more than 20 years of experience in strategy work and trend research and can offer perspectives on adapting to the zeitgeist and trends in the choice of concept, style, colors and choice of communication platforms and sales channels.
Hun er ejer af pej gruppen og er forfatter til flere bøger ligesom hun her chefredaktør på tre medier. Hun står bag de mange konferencer, som pej gruppen hvert år arrangerer ligesom hun holder foredrag hos mange kunder i ind- og udland.
When you purchase a consulting session, you specifically get
A 15-minute pre-meeting where the consultant is briefed.
2 hours of preparation with the consultant
2 hours of sparring (physical or online)
Forwarding of slides and recommendations by email.
Price from DKK
6.500,-*
Price excludes VAT and fees
*Requiressubscription to one of the pej group's three trend books: pej colour or pej toolbox.
For non-subscribers, the price for the same sparring is DKK 15,000 and includes the latest pej colour (value: DKK 2,700, sent before sparring)
Additional sparring hours: Can be purchased as needed.
Transportation costs: If the session takes place at the customer's location, mileage will be added
Case descriptions
Color composition of Aidas Confetti frames
The colors in the Aidas Confetti frame were selected with a new target group in mind - and the desire to mix colors.
Flügger transforms spaces with colors designed to promote well-being
Flügger was assisted in creating color palettes that impact spaces and improve quality of life and well-being.
Would you like to hear more?
We are happy to have a non-binding chat with you about your needs. Fill out the form and we will get back to you or contact us directly at info@pejgruppen.dk or (+45) 9711 8900.
