Consulting based
on Pej Trend
From trend to concrete initiative
Strengthen your business with targeted advice based on the latest trends
Do you also find it difficult to curate the color palette for your collection so that it captures the spirit of the times, the biggest trends, and your target audience’s preferences? Do you face challenges in translating trends into concrete concepts, or are you unsure how to market your products effectively to stand out from the competition? Then let pej gruppen you with targeted consultation based on our extensive knowledge of trends and colors. Our consulting concept is tailored to assist designers, concept developers, marketers, and packaging designers in the lifestyle industry in translating the latest trends into concrete products, services, and marketing strategies.
In a constantly changing and highly competitive business world, it is essential for companies to have a clear understanding of current trends. By integrating the Pej Group’s expertise into your business, you can secure a strong market position, make well-informed decisions, and capitalize on new opportunities.
Gain in-depth insights tailored to your products and target audience
Our trend-based consulting services offer in-depth insights into seasonal trend themes and colors, carefully selected for your products and target audience. The consulting is tailored to each client’s specific needs and products, providing personalized and relevant trend insights. With our help, you can define your identity, develop unique concepts, choose the right colors and prints, and adapt your collections—all based on the latest trends.
Colors
Get advice on how to incorporate this season’s colors into your company’s product line. We can assist with everything from developing colors for your collections to campaigns, color combinations, and selecting key colors.
Concept Development
We provide practical guidance and insights on how to interpret and apply seasonal trends, particularly in the areas of marketing and branding, based on consumer behavior, the spirit of the times, and current trends.
Identity
Drawing on our experience and expertise in brand identity, we provide consulting and development services for your visual and communication identity, as well as assistance in defining your core services.
Naming
Get help developing brand names, product names, or category names to create a cohesive look across your collections and overall strategies.
Styles and prints
We can assist with advice or help you select prints and styles so that the overall visual look reflects current trends.
Collection Customization
If you want your collections to stand out and stay on trend, we’re happy to help streamline and adapt them to meet current consumer demand.
Here's how the coaching session works
To ensure the best advice and tailored solutions, we offer a structured and flexible consultation process. Our sessions are designed to meet your specific needs, whether in person or online
Sessions
Both in-person sessions and online sessions via Teams/Zoom.
Locations
In-person sessions can be held at our office in Herning or at the client’s location (travel expenses apply). Online sessions are conducted via Teams/Zoom.
Participants
Maximum of 3 participants from the client’s side per session and one consultant from pej gruppen.
Example of a specific problem-solving approach
Our consultations are based on seasonal trend themes and colors from the Pej Group’s trend books. We select and highlight the most relevant trends and colors for each specific client, based on their products and target audiences. This involves a careful selection of the 10–15 most important colors from the more than 40 colors featured in the books each season. It may also involve highlighting and reinterpreting specific prints or styles to match the client’s wishes and needs.
Analyses for a wide range of industries
Home Decor
Clothing
Furniture
Interior
Kitchen
Shoes
Jewelry
Vacations and Travel
Food/groceries
Sports
Media
Our consultants have extensive experience and expertise in trend research and consulting.
Mette Lykkegaard From
Mette is an expert in trends and styles, with a focus on colors, materials, and design language. She advises companies on brand identity and consumer behavior, drawing parallels with history to understand current trends and predict future directions.
With a particular focus on the latest trends in consumer behaviour, design language, materials, and color choices, Mette is an invaluable resource for companies seeking to understand and navigate the complex world of modern design and consumer behavior.
Mads Arlien-Søborg
Mads Arlien-Søborg is a recognized authority on design and lifestyle in Denmark.
With a diverse background ranging from his role as a trend communicator at pej gruppen news editor at Bo Bedre, as well as many years of experience as a design consultant in communication and product development, he brings a holistic approach to his expertise. Mads is now back in his role as a trend expert at pej gruppen, where he contributes to the development of pej gruppen’s seasonal trends and colors and presents the content at conferences.
Louise Byg Kongsholm
Louise Byg Kongsholm has more than 20 years of experience in strategic planning and trend research and can offer insights into how to adapt to the spirit of the times and current trends when selecting concepts, styles, and colors, as well as choosing communication platforms and sales channels.
She is the owner of pej gruppen the author of several books, as well as the editor-in-chief at Tre Media. She is responsible for the many conferences that pej gruppen organizes pej gruppen year, and she also gives presentations to numerous clients both in Denmark and abroad.
When you purchase a consultation session, you will receive the following:
A 15-minute preliminary meeting to brief the consultant.
2 hours of preparation with the consultant
2 hours of coaching (in person or online)
Sending slides and recommendations via email.
Price starting at DKK
$6,500*
Price does not include VAT and fees
*Requires a subscription to one of the pej group's three trend books: pej colour pej toolbox.
For non-subscribers, the price for the same consultation is 15,000 DKK and includes the latest pej colour value: 2,700 DKK, sent prior to the consultation)
Additional coaching sessions: Can be purchased as needed.
Travel expenses: If the session takes place at the client’s location, travel expenses will be added
Case descriptions
Color scheme of the Aidas Confetti tableware set
The colors in Aida's Confetti tableware collection were chosen with a new target audience in mind—and the desire to be able to mix and match the colors.
Flügger transforms spaces with colors designed to promote well-being
Flügger received assistance in developing color palettes that influence spaces and enhance quality of life and well-being.
Would you like to hear more?
We’d be happy to have a no-obligation conversation with you about your needs. Fill out the form and we’ll get back to you, or contact us directly at info@pejgruppen.dk or (+45) 9711 8900.
