We are pej gruppen - a Scandinavian trend institute

Who are we?
And what can we help you with?

In an ever-changing world, it's crucial that your business stays ahead of the curve. At pej gruppen , we offer knowledge and inspiration to businesses in all industries that need to innovate, transform and adapt to changing consumer needs and behavior.

Whether your business focus is food, fashion, design, interiors, retail or communication, we help you understand and meet customer needs. We combine deep insights into trends and data with actionable recommendations.

We disseminate our knowledge through a variety of channels, including our industry media, lectures, conferences, consultancy work, book publishing and much more. But our work doesn't stop at identifying trends. We also help you understand how you can apply this knowledge in your own business.

How can we help you?

We are behind

We are behind the industry universe TØJ – Fashion & Business Trends, the industry universe 365DESIGN and the magazine TID & tendenser, but we also have many other communication channels for disseminating knowledge. For example, we give lectures, publish books and reports, solve a number of consulting tasks and publish trend materials.

Our customers are mainly professional players in Scandinavia in industries where lifestyle trends affect development opportunities. Be it design, fashion, furniture, interior, food, retail, etc.

pej trend

pej trend is the most widely used inspiration system in Scandinavia and can be used for inspiration and development of your products. Consists of both trend books and an online universe.

Events

We run knowledge-intensive and inspiring conferences and seminars in Herning, Aarhus, Copenhagen, Oslo and online. A unique opportunity to get better equipped for the future.

Consultation & advice

We offer practical and concrete advice as speakers, sparring partners, board members and consultants.

agency

pej gruppen is an agent for the world's most widely used color system PANTONE®, the RAL color system and the NCS color system. We are also an agent for many other exciting trend services. See them all here >

Content lab

We create valuable advertorials that tell your story - from idea to finished concept.

Trendlab

A knowledge-based membership that enables you to translate major trends into a concrete framework for strategy work, concept development, product development, service development, campaigns and sales efforts.

Foredrag

We offer a wide range of formats, from 30-minute energetic pep talks to full-day graphic facilitation workshops. Each talk is tailored to the individual company and target audience.

Media

We are behind the industry universe TØJ - Fashion & Business Trends, the industry universe 365DESIGN and the magazine TID & tendenser.

Shop

In our webshop, trendstore.dk, you can buy color systems, journals, industry magazines, trend books, and register for our conferences and seminars.

Bitsov Farm

pej gruppen is located in inspiring surroundings at the renovated Bitsovgård between Ikast and Herning. Our large inspiration store with the latest trend materials from around the world is open every day, and visitors can see the changing exhibitions in our gallery. We also have facilities for seminars and conferences with a focus on knowledge, experiences and good food.

Strategy house

The setting for business meetings, seminars and conferences is crucial for participants and organizers to get the most out of the precious hours - and if the setting is unique and inspiring, both organizers and participants achieve much more. Book pej group's Strategy House today.

Se mere

Meeting rooms

pej gruppen also has a number of other rooms available for rent. The rooms are a great option if you need to hold sales and customer meetings, courses, workshops or strategy days in inspiring surroundings. Read more and book your space today.

Se mere

Since its founding in 1975, pej gruppen has been a key player in providing trends and consumer insights to the lifestyle industry. With 50 years of experience, it has built a strong position as a knowledge provider and advisor for companies looking to strengthen strategy, product development and marketing.

The company was founded by Poul Erik Jakobsen who, with his background as a teacher and journalist, created a communicative and humanistic profile that remains a core value. In 2011, Louise Byg Kongsholm took over ownership and has since been at the helm as CEO. With experience in strategy, management and commercial processes, the company's work has been continued with a focus on both continuity and development.

Knowledge and tools for dynamic industries

A wide range of products and services in trends and consumer behavior covers areas such as fashion, interiors, food and the plant industry. Trend books such as pej trend have been a staple of the fashion and interiors industry for decades and continue to form an essential part of the company's offering.

In addition to trend products, three trade media - TØJ – Fashion & Business Trends, 365DESIGN and TID & tendenser - provide up-to-date and in-depth insights for decision-makers. Annual conferences, seminars and over 150 lectures complement written communication with direct knowledge sharing and networking opportunities.

A team with roots and vision

From the unique premises in Herning, a dedicated team of employees and external experts work to develop and communicate trends, zeitgeist and consumer insights. The former agricultural property that houses pej gruppen has become the focal point of a modern company that combines strong roots with an international perspective.

With five decades of experience and a continuous focus on development and trends, pej gruppen remains a trusted partner for players in the lifestyle industry. The approach is based on data, analysis and insights that create value for partners and customers in a complex and competitive world.