We are pej gruppen a Scandinavian trend institute

Who are we?
And how can we help you?

In a world of constant change, it is crucial that your business stays ahead of the curve. At pej gruppen , we pej gruppen knowledge and inspiration to companies in all industries that need to rethink, transform, and adapt to changing consumer needs and behaviors.

Whether your business focuses on food, fashion, design, interiors, retail, or communications, we help you understand and meet your customers' needs. We combine deep insight into trends and data with actionable recommendations.

We share our knowledge through a variety of channels, including our industry media, lectures, conferences, consulting work, book publications, and much more. But our work doesn't stop at identifying trends. We also help you understand how to apply this knowledge in your own business.

How can we help you?

We stand behind

We are behind the industry universe TØJ Fashion & Business Trends, the industry universe 365DESIGN, and the magazine TID & tendenser, but we also have many other communication channels for disseminating knowledge. For example, we give lectures, publish books and reports, perform a range of consulting tasks, and publish trend materials.

Our customers are mainly professional players in Scandinavia within industries where lifestyle trends influence development opportunities. These include design, fashion, furniture, interiors, food, retail, etc.

pej trend

pej trend is the most widely used inspiration system in Scandinavia and can be used to inspire and develop your products. Consists of both trend books and an online universe.

Events

We organize knowledge-intensive and inspiring conferences and seminars in Herning, Aarhus, Copenhagen, and Oslo, as well as online. A unique opportunity to be better equipped for the future.

Consultation & advice

We offer practical and concrete advice as lecturers, sparring partners, board members, and consultants.

Agency

pej gruppen an agent for the world's most widely used color system, PANTONE®, as well as the RAL and NCS color systems. We also represent many other exciting trend services. See them all here >

Content lab

We create valuable advertorials that tell your story – from idea to finished concept.

Trendlab

A knowledge-based membership that makes it possible to translate major trends into concrete frameworks for strategy work, concept development, product development, service development, campaigns, and sales initiatives.

Foredrag

We offer a wide range of formats, from 30-minute energetic pep talks to full-day workshops with graphic facilitation. Each lecture is tailored to the individual company and target audience.

Medier

We are behind the industry universeTØJ Fashion & Business Trends, the industry universe 365DESIGN and the magazine TID & tendenser.

Shop

In our webshop, trendstore.dk, you can purchase color systems, periodicals, industry magazines, trend books, and register for our conferences and seminars.

Bitsov Farm

pej gruppen located in inspiring surroundings at the renovated Bitsovgård between Ikast and Herning. Our large inspiration store, featuring the latest trend materials from around the world, is open every day, and visitors can view the changing exhibitions in our gallery. We also have facilities for hosting seminars and conferences with a full focus on knowledge, experiences, and good food.

The Strategy House

The setting for business meetings, seminars, and conferences is crucial for participants and organizers to get the most out of their precious time—and if the setting is unique and inspiring, both organizers and participants will achieve much more. Book the Pej Group's Strategy House today.

Meeting rooms

pej gruppen also pej gruppen a number of other rooms available for rent. These rooms are an ideal option if you need to hold sales and customer meetings, courses, workshops strategy days in inspiring surroundings. Read more and book your room today.

Since its founding in 1975, pej gruppen has pej gruppen a key player in communicating trends and consumer insights to the lifestyle industry. With 50 years of experience, it has built up a strong position as a knowledge provider and advisor to companies seeking to strengthen their strategy, product development, and marketing.

The company was established by Poul Erik Jakobsen, who, with his background as a teacher and journalist, created a communicative and humanistic profile that remains a core value. In 2011, Louise Byg Kongsholm took over ownership and has since been at the helm as CEO. With experience in strategy, management, and commercial processes, the company's work has continued with a focus on both continuity and development.

Knowledge and tools for dynamic industries

A wide range of products and services trends and consumer behavior cover areas such as fashion, interior design, food, and the plant industry. Trend books such as pej trend have been an integral part of the fashion and interior design industry for decades and continue to be a significant part of the company's offerings.

In addition to trend products, three trade media outlets are operated— TØJ Fashion & Business Trends, 365DESIGN TID & tendenser which provide up-to-date and in-depth insights to decision-makers. Annual conferences, seminars, and over 150 lectures supplement written communication with direct knowledge sharing and networking opportunities.

A team with roots and vision

From their unique premises in Herning, a dedicated team of employees and external experts work to develop and communicate trends, the spirit of the times, and consumer insights. The former agricultural property that houses pej gruppen has become the hub of a modern business that combines strong roots with an international perspective.

With five decades of experience and a continuous focus on development and trends, pej gruppen remains pej gruppen trusted partner for players in the lifestyle industry. The approach is based on data, analysis, and insight that creates value for partners and customers in a complex and competitive world.