Trend conference AW 26/27
Get insights into colors, trends and consumer tendencies for the upcoming season!
Duration: 9:00-15:00 (check-in and breakfast from 8:30)
Concept: Intensive and inspiring knowledge transfer, fast pace and varied format
Target audience: Designers, buyers, product developers, concept creators, communicators, packaging and styling
Price: Special anniversary price for all, maximum value for money
Copenhagen May 6, 2025
Oslo May 15, 2025
Herning May 21, 2025
Online May 27, 2025
Trend
conference
AW 26/27
Copenhagen May 6, 2025
Oslo May 15, 2025
Herning May 21, 2025
Online May 27, 2025
Keywords for Aw 26/27
Existence
A breeze. A ray of sunshine. A scent. A sound. A pulse. A moment. You are alive now. This is the moment. Seize it.
The present is fleeting. It only lasts a moment and then it's gone. The four consumer types we meet this season are very aware of this experience in their own way. They know that existence is not just about being, but about filling life with meaning. And they do this in the finest way possible.
Join the pej group trend conference AW 26/27 and understand the future consumer and their needs.
Overview of the May 2025 Trend Conference topics
Mette From and Mads Arlien-Søborg
Autumn/Winter 26/27
How are design, colors and materials shaping the Autumn/Winter 26/27 season? Trend researchers Mette From and Mads Arlien-Søborg present key trend themes for the season. Get a thorough overview of colors, surfaces and textures so you can continue working with the trends and translate them into your own projects.
Mads Arlien-Søborg
Home and kitchen trends 2025+
How will the kitchen evolve in the coming years? Trend researcher Mads Arlien-Søborg presents key insights from the pej group's latest trend report 'Kitchen Trends 2025+: The Heart of the Home'. Gain insights into the colors, materials and functionality that will shape the kitchen design of the future and understand the role of the kitchen.
Louise Byg Kongsholm
Retail and consumer trends
How will consumer behavior evolve in the coming years? Trend researcher Louise Byg Kongsholm presents key insights from the pej group's latest publication 'Retail Mega Mag #4'. Gain insights into the key consumer changes, trends and implications for retail and e-tail, and understand what is shaping the market of the future.
New collaboration between pej gruppen and LS:N Global
Attendees of the trend conference will gain unique insights into LS:N Global's universe, their trend platform and get access to the latest trend report (value: 4.100 DKK)
Free trend report: New codes of value
As consumers navigate a world shaped by uncertainty, crisis and cultural recalibration, their expectations of value are rapidly shifting. In this talk, The Future Laboratory's Director of Foresight, Fiona Harkin, explores the emerging codes driving the future of desirability - from status and aesthetics to ethics and emotion. Drawing on our latest foresight research, she unpacks how ideas of luxury, success and taste are being redefined by new priorities: connection, care and human flourishing.
Expert insights in video format
- for trend conference attendees only
New codes of value - future insights
Fiona Harkin
Director of Foresight, The Future Laboratory
Fiona Harkin is Director of Foresight at The Future Laboratory, one of the world's leading strategic foresight consultancies. She has over 20 years of experience helping brands understand and respond to cultural and consumer change, with a background spanning fashion, digital commerce, media and technology.
Fiona currently leads LS:N Global, The Future Laboratory's consumer foresight and trends intelligence platform, where she explores emerging behaviours and societal shifts to help organizations prepare for the future. Her work combines creative inspiration with commercially relevant insight, making her a trusted voice in the field of futures thinking.
LS:N Global - The Future Laboratory's Trends Intelligence Platform - is a subscription-based trends and foresight platform, offering in-depth insight into the key shifts shaping the future of consumers, industries and global culture. Covering more than 20+ lifestyle sectors - from fashion, interiors and beauty to technology, travel and food - the platform features original trend research, consumer behavior analysis and strategic foresight updated daily. Used by leading brands and creative professionals worldwide, LS:N Global helps organizations anticipate change, unlock new opportunities, and make more informed decisions about what's next.
Ready for the future? It's going to be wild and violent!
Anne Skare
Futurist
Are you ready for the future? Futurist Anne Skare Nielsen gives a unique insight into what lies ahead. With sharp analysis and an inspiring perspective, she unfolds the wild and violent changes that characterize our world - and how we can best navigate them.
The best global unmissable stores
Matthew Brown
Self-employed retail expert
Which stores are setting new standards in retail? Trend researcher and retail expert Matthew Brown gives a tour de force of the most inspiring stores around the world. With first-hand experiences and deep insights, he presents the latest retail concepts, trends and innovations that are shaping the future of retail experiences.
Creative inspiration
and print design
Abby Lichtman
Print designer
How do you find new inspiration and support your creative vein in a world of digitalization, fast trends and constant change? And what does the AW 26/27 season look like according to one of the world's most inspiring print designers?
The conference is for anyone with an interest in consumer behavior, trends, style and color
- Designers and product developers
- Buyers and dispatchers
- Concept developers and communicators
- Branding, marketing and packaging
- The entire value chain - from idea to product
Included in the ticket you get the colors of the season - both in pej colour and fan
'pej colour' is the commercial color book with the season's most needed color inspiration. It serves as an indispensable tool for professionals and creatives seeking precise trend inspiration for color choices and color combinations. The book is created by a large team of internal and external trend experts, and Fall/Winter 26/27 is no exception.
As an extra gift for all trend conference attendees, we are offering 'pej color fan' - a brand new tool developed in 2024. pej color fan is designed to support the creative process and make color work even more intuitive and inspiring. This new tool acts as a complement to pej colour and offers even more possibilities for working with color.
What you get at the conference
- Review of the pej group trend themes for the AW 26/27 season
- Perspective on the evolution of zeitgeist, consumer behavior and lifestyle
- The pej colour color card (value DKK 2.700,-)
- pej color fan (value DKK 1.500,-)
- The trend report New Codes of Value from LS:N
- Inspirational music and inspiring movies for the season
- Insightful and inspiring talks by strong personalities
- Full catering and pampering all day
- Special price on selected add-ons (kitchen report, retail mega mag 4)
Program
What past participants say
I have attended the conferences for several years. The most valuable thing is the concrete trend forecasts on colors, shapes, materials etc. combined with business sense. There is something for both those who work with product and concept development, but also for managers in lifestyle industries. I always leave with a head full of ideas and a long list on my notepad.
René Stenvang, Founder Hoppekids
In all the years I've followed pej gruppen, attended their conferences and used their materials, I have yet to see them get it wrong, and I'm really impressed by that. The way pej gruppen works also means that even though trends can be a bit volatile, they manage to bring it down to earth so you can easily go home and use it in everyday life.
Mia Koed, Creative Director & Owner, WOUD
This is my first time attending the pej trend conference and the experience was inspiring, educational and fun. The speakers were highly skilled and engaged, and their passion for the subject was infectious. I am left with many ideas and reflections on how I can apply this in my work.
Lene Andersen, Category Manager, NC Christophersen
Dates
Copenhagen May 6, 2025
Mogens Dahl Concert Hall
Snorresgade 22
2300 Copenhagen S
Oslo May 15, 2025
Dansens Hus
Vulkan 1
0182 Oslo, Norway
Herning May 21, 2025
pej gruppen
Bitsovvej 2
7400 Herning, Denmark
Online May 27, 2025
via Zoom
Link will be sent the day before
Anniversary award
DKK 4.000,-
per participant including pej colour and
pej color fan
DKK 2.800,- (Save 30%)
for pej trend members, including pej color range.
Prices are shown in Danish kroner and exclude VAT and payment fees
Additional purchases
Kitchen trends 2025+
DKK 500,- (Save 50%)
Normal price: DKK 1.000,-
The new trend report 'Kitchen Trends 2025+: The Heart of the Home' will be published in conjunction with the trend conference. The report can be ordered together with your conference ticket.
Retail Mega Mag 4
DKK 250,- (Save 50%)
Normal price: DKK 500,-
A new edition of the mega-magazine is out in April 2025, featuring articles from more than 20 writers and 23 cases. Unique insights into trends, consumer behavior, commerce and the future. The mega magazine is available for purchase at the conference.
Frequently asked questions
Included in the price is full catering and a top-class lecture program, as well as selected presentations sent as a PDF after the conference.
Participants will also receive a link to a playlist for the season and access to selected trend reports.
In addition, participants will receive pej colour AW 26/27 (value DKK 2.700,-) and a pej color fan (value DKK 1.500,-)
*pej trend members will not receive pej colour, as the latest release of pej colour or pej toolbox has been sent to the company beforehand.
Prices shown in Danish kroner are excluding VAT.
Yes, you can join online - but only on the set date and during the announced time slot as we do not share the unique trend presentation after the live conference.
Note: The price is per participant.
If several people from your company want to participate together online, we can put together an offer for you. Contact us at konference@pejgruppen.dk.
The program for the online conference follows more or less the same program as the physical conference, but with slightly shorter breaks. It's the valuable knowledge you pay for.
In the week leading up to the conference, we will send you the full program, daily schedule, link to the conference, pej colour and trend fan.
If you have allergies, follow a diet or have special requests for the food on the day of the conference, please contact us immediately after registration. We will finalize the menu and number of participants three weeks before the start of the conference.
As a member of pej colour, pej toolbox or pej first Colour - both with two annual releases (AW + SS) - you get 30% off your ticket.
Membership offers a number of additional benefits, including early access to the season's colors and full access to www.pejtrend.com.
A maximum of 5 people from the same company can be registered at the member price. After that, the normal price including color cards applies.
Please note that pej trend members will not receive pej colour at the trend conference, as both pej colour and pej Toolbox have already been sent prior to the conference. You are of course welcome to bring your copy on the day, or you can purchase an extra color card at the conference.
As an extra benefit, all pej trend members also receive the new pej trend color fan (Value DKK 1.500,-)
Our trend presentations and video presentations are in Danish. However, Matthew Brown and Abby Lichtman's presentation will be in English.
The pej colour color AW 26/27 color card you will receive contains both Danish and English texts.
If you want a presentation of the season's trends and Scandinavian color combinations from the pej group trend team, you can find all the season's keywords and insights on the upcoming consumer types in the new pej toolbox AW 26/27.
Registrations are generally binding. If you cancel your registration later than 30 days before the conference, we cannot offer a refund.
If you have any questions, you are always welcome to call us on 9711 8900 or write to konference@pejgruppen.dk.
PS: If you are unable to attend in person due to illness, you can participate online instead. You can also send a colleague from the same company in your place - just send us an email with the name of your substitute.
Should we have to cancel the conference, we will of course refund the full amount.
