Conference
Trend Conference SS27
Trend
conference
SS27
Gain insight i colors, trends and consumer trends for the upcoming season!
Oslo November 11, 2025
Copenhagen November 18, 2025
Herning November 25, 2025
Online November 27, 2025
Keywords for SS 27
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Join the pej group trend conference SS 27 and understand the future consumer and their needs.
Topics at the trend conference in November 2025
Spring/Summer 2027 season
How will design, colors and materials shape the Spring/Summer 2027 season? Trend researchers Mette From, Mads Arlien-Søborg, Louise Byg Kongsholm present key trend themes for the season. Get a thorough overview of colors, surfaces and textures so you can work with the trends and translate them into your own projects.
Mette Lykkegaard From
Trend Editor, pej gruppen
Mads Arlien-Søborg
Trend researcher, pej gruppen
Louise Byg Kongsholm
Trend researcher, pej gruppen
Zeitgeist & trends
- The changing consumer
The lecture provides an updated and sharp analysis of the zeitgeist, trends and consumer behavior right now. Based on current trend research, it focuses on value shifts, changing needs and new patterns in consumer behaviour and lifestyle - with perspectives on product development, communication and strategy.
Louise Byg Kongsholm
Trend researcher, pej gruppen
Color as a strategic tool
The lecture provides insight into how color functions as both a sensory experience and a communication tool. Based on color theory and neuroaesthetics, concrete examples of how colors are used strategically in design, architecture and visual communication - with effect on both experience and behavior.
Anders Barslund
Architect and expert in neuroesthetics and color theory
Urban inspiration - creative impulses from urban spaces
This talk provides a visual and inspiring overview of how cities act as drivers of creativity and aesthetic trends. Based on travel, trade fairs and a series of new city guides, concrete examples are shown of places, phenomena and environments that create fertile ground for new ideas and solutions.
Mads Arlien-Søborg
Trend researcher, pej gruppen
Longevity - life, consumer behaviour and aesthetics in the long perspective
The lecture provides a current insight into longevity as a lifestyle, market movement and cultural phenomenon. Based on the latest trend report, insights are presented on how health, quality of life and longevity influence consumer behaviour, aesthetics and behavior across target groups and industries.
Mads Arlien-Søborg
Trend researcher, pej gruppen
Louise Byg Kongsholm
Trend researcher, pej gruppen
Behind the screen - understand your young audience through their digital world
Communicating to young people in 2025 requires more than marketing: it requires insight into their lives, where attention spans are short and filters for information and advertising are sharp. This talk provides insight into the behaviors, codes and cultures that shape young people's communities offline and online - from virtual currencies to gaming, gambling, spreadsheets and social rituals.
Nanna Thordal
Head of Creative Strategy, Advice
Expert insights in video format
- for trend conference attendees only
New codes of value - future insights
Fiona Harkin
Director of Foresight, The Future Laboratory
Fiona Harkin is Director of Foresight at The Future Laboratory, one of the world's leading strategic foresight consultancies. She has over 20 years of experience helping brands understand and respond to cultural and consumer change, with a background spanning fashion, digital commerce, media and technology.
Fiona currently leads LS:N Global, The Future Laboratory's consumer foresight and trends intelligence platform, where she explores emerging behaviours and societal shifts to help organizations prepare for the future. Her work combines creative inspiration with commercially relevant insight, making her a trusted voice in the field of futures thinking.
LS:N Global - The Future Laboratory's Trends Intelligence Platform - is a subscription-based trends and foresight platform, offering in-depth insight into the key shifts shaping the future of consumers, industries and global culture. Covering more than 20+ lifestyle sectors - from fashion, interiors and beauty to technology, travel and food - the platform features original trend research, consumer behavior analysis and strategic foresight updated daily. Used by leading brands and creative professionals worldwide, LS:N Global helps organizations anticipate change, unlock new opportunities, and make more informed decisions about what's next.
Ready for the future? It's going to be wild and violent!
Anne Skare
Futurist
Are you ready for the future? Futurist Anne Skare Nielsen gives a unique insight into what lies ahead. With sharp analysis and an inspiring perspective, she unfolds the wild and violent changes that characterize our world - and how we can best navigate them.
The best global unmissable stores
Matthew Brown
Self-employed retail expert
Which stores are setting new standards in retail? Trend researcher and retail expert Matthew Brown gives a tour de force of the most inspiring stores around the world. With first-hand experiences and deep insights, he presents the latest retail concepts, trends and innovations that are shaping the future of retail experiences.
Creative inspiration
and print design
Abby Lichtman
Print designer
How do you find new inspiration and support your creative vein in a world of digitalization, fast trends and constant change? And what does the AW 26/27 season look like according to one of the world's most inspiring print designers?
The conference is for everyone with an interest in trends, style and color
- Designers and product developers
- Buyers and dispatchers
- Concept developers and communicators
- Branding, marketing and packaging
- The entire value chain - from idea to product
Included in the ticket you get the colors of the season - both in pej colour and fan (sold out)
'pej colour' is the commercial color book with the season's most needed color inspiration. It serves as an indispensable tool for professionals and creatives seeking precise trend inspiration for color choices and color combinations. The book is created by a large team of internal and external trend experts, and Fall/Winter 26/27 is no exception.
As an extra gift for all trend conference attendees, we are offering 'pej color fan' - a brand new tool developed in 2024. pej color fan is designed to support the creative process and make color work even more intuitive and inspiring. This new tool acts as a complement to pej colour and offers even more possibilities for working with color.
What you get at the conference
- Review of the pej group trend themes for the SS 27 season
- Perspective on the evolution of zeitgeist, consumer behavior and lifestyle
- The pej colour color card (value DKK 2.800,-)
- pej color fan (value DKK 1.500,-)
- Inspirational music and inspiring movies for the season
- Insightful and inspiring talks by strong personalities
- Full catering and pampering all day
- Special price on selected releases
Program
What past participants say
The conferences offer the most concrete trend forecasts on colors, shapes, materials and more combined with business sense. There is something for both those working in product and concept development, but also for leaders in lifestyle industries. I always leave with a head full of ideas and a long list on my notepad.
René Stenvang, Founder Hoppekids
In all the years I've followed pej gruppen, attended their conferences and used their materials, I have yet to see them get it wrong, and I'm really impressed by that. The way pej gruppen works also means that even though trends can be a bit volatile, they manage to bring it down to earth so you can easily go home and use it in everyday life.
Mia Koed, Creative Director & Owner, WOUD
This is my first time attending the pej trend conference and the experience was inspiring, educational and fun. The speakers were highly skilled and engaged, and their passion for the subject was infectious. I am left with many ideas and reflections on how I can apply this in my work.
Lene Andersen, Category Manager, NC Christophersen
Dates
Oslo, November 11, 2025
Dansens Hus
Vulkan 1
0182 Oslo, Norway
09.00 - 15.30 (doors open at 8.30)
Copenhagen November 18, 2025
Mogens Dahl Concert Hall
Snorresgade 22
2300 Copenhagen S
09.00 - 15.30 (doors open at 8.30)
Herning November 25, 2025
pej gruppen
Bitsovvej 2
7400 Herning, Denmark
09.00 - 15.30 (doors open at 8.30)
Online November 27, 2025
via Zoom
Link will be sent the day before
09.00 - 15.30
Price
DKK 4.500,-
per participant including pej colour and pej color fan
DKK 3.150,-
for members of pej trendincluding the pej color fan as you get a 30% discount as a member.
pej colour (or pej toolbox) is sent to members before the conference.
Prices are shown in Danish kroner and exclude VAT and payment fees
Additional purchases
Longevity trend report
DKK 1.000,- (Save 50%)
Normal price: DKK 2.000,-
The new trend report will be published in connection with the trend conference. The report can be ordered together with the conference ticket.
Frequently asked questions
Included in the price is full catering and a top-class lecture program, as well as selected presentations sent as a PDF after the conference.
Participants will also receive a link to a playlist for the season and access to selected trend reports.
In addition, participants will receive pej colour SS 27 (value DKK 2.800,-) and a pej color fan (value DKK 1.500,-)
*pej trend members will not receive pej colour, as the latest release of pej colour or pej toolbox has been sent to the company beforehand.
Prices shown in Danish kroner are excluding VAT.
Yes, you can join online - but only on the set date and during the announced time slot as we do not share the unique trend presentation after the live conference.
Note: The price is per participant.
If several people from your company want to participate together online, we can put together an offer for you. Contact us at konference@pejgruppen.dk.
The program for the online conference follows more or less the same program as the physical conference, but with slightly shorter breaks. It's the valuable knowledge you pay for.
In the week leading up to the conference, we will send you the full program, daily schedule, link to the conference, pej colour and trend fan.
If you have allergies, follow a diet or have special requests for the food on the day of the conference, please contact us immediately after registration. We will finalize the menu and number of participants three weeks before the start of the conference.
As a member of pej colour, pej toolbox or pej first Colour - both with two annual releases (AW + SS) - you get 30% off your ticket.
Membership offers a number of additional benefits, including early access to the season's colors and full access to www.pejtrend.com.
A maximum of 5 people from the same company can be registered at the member price. After that, the normal price including color cards applies.
Please note that pej trend members will not receive pej colour at the trend conference, as both pej colour and pej Toolbox have already been sent prior to the conference. You are of course welcome to bring your copy on the day, or you can purchase an extra color card at the conference.
As an extra benefit, all pej trend members also receive the pej trend color fan (Value DKK 1.500,-)
The pej colour color SS 27 colour card you receive contains both Danish and English texts.
If you want a presentation of the season's trends and Scandinavian color combinations from the pej group trend team, you can find all the season's keywords and insights on the upcoming consumer types in the new pej toolbox SS 27.
Registrations are generally binding. If you cancel your registration later than 30 days before the conference, we cannot offer a refund.
If you have any questions, you are always welcome to call us on 9711 8900 or write to konference@pejgruppen.dk.
PS: If you are unable to attend in person due to illness, you can participate online instead. You can also send a colleague from the same company in your place - just send us an email with the name of your substitute.
Should we have to cancel the conference, we will of course refund the full amount.
