conference
Trend Conference AW27/28
TrendconferenceAW27/28
Get insight into colors, trends and consumer trends to the upcoming season!
Copenhagen, May 5, 2026Oslo, May 12, 2026Herning, May 19, 2026Online May 21, 2026
conference
Trend Conference AW27/28
TrendconferenceAW27/28
Get insight into colors, trends and consumer trends to the upcoming season!
Copenhagen, May 5, 2026Oslo, May 12, 2026Herning, May 19, 2026Online May 21, 2026
Trend Conference AW27/28
Nøgleord for Aw 27/28
More human
Er det at være menneske en superkraft?
Efter år, hvor vi har været sat ud af spillet, træder vi nu frem og forstærker det menneskelige. Vores naturlige kvaliteter, som medmenneskelighed, empati og venlighed, får mere plads, og vi accepterer vores uperfektheder.
Samtidig vokser fokus på biologien og sundhed: vi optimerer vores krop og sind for at blive stærkere, sundere og mere balancerede. Kreativitet og færdigheder fremhæves som værdifulde – kunsten at male, skrive eller snedkerere bliver eksempler på menneskelige “superkræfter”.
Kernen i det at være menneske undersøges: vi skræller lagene af, finder enkelhed og autenticitet og udforsker, hvad vi kan bidrage med, og hvad det egentlig vil sige at eksistere.
Topics at the trend conference
Zeitgeist and trends
The lecture provides an up-to-date and incisive analysis of the spirit of the times, trends, and consumer behavior—both now and looking ahead to the coming season. Based on current trend research, it focuses on value shifts, changing needs, and new patterns in consumer behaviour lifestyle—with perspectives on strategy, concept and product development, and communication.
Louise Byg KongsholmTrend researcher, pej gruppen
AW 27/28 season
How are designs, colors, and materials taking shape for the fall/winter 27/28 season? The trend team reviews the zeitgeist analysis and how it can be seen in the four trend themes for the season. A thorough review of colors, surfaces, and structures is also provided, making it possible to work further with the trends and translate them into your own concepts and projects.
Mette Lykkegaard FromTrend Editor, pej gruppen
Mads Arlien-SøborgTrend researcher, pej gruppen
The new consumer behaviour
An insight into the patterns that drive our desire to spend money on experiences, travel, food, play, exercise, self-indulgence, etc., based on a new report that examines how small and large choices in our free time become a market where we seek well-being, community, and experiences. The focus is on the driving forces that make us invest in everything that makes life a little more vibrant.
Louise Byg KongsholmTrend researcher, pej gruppen
Mads Arlien-SøborgTrend researcher, pej gruppen
When the spirit of the times becomes art
The lecture provides insight into Esben Weile Kjær's method, in which the spirit of the times and current trends are translated into artistic approaches. He demonstrates how pop culture can serve as a mirror for shared hopes and concerns, and how he utilizes everything from digital phenomena to fashion and music to create works that speak directly to the contemporary world. The audience will hear about research processes, collaborations, and the scenographic choices that shape both his exhibitions and performances, as well as how he works to create spaces that balance freedom, community, and underlying general unrest.
Esben Weile KjærArtist
Kreativitet som fælles sprog
The lecture provides insight into the book Kreativitet som fælles sprog(Creativity as a Common Language), which translates creativity and design into practice and methodology. It demonstrates how interdisciplinary collaboration and creative processes can serve as a bridge between ideas, people, and contexts, and how everything from aesthetics and materials to strategy and identity can create value and meaning. The audience will hear about cases, reflections, and processes that illustrate how creativity can both inspire and create direction in culture, design, and innovation.
The book will be available for purchase at the conference at a special price and can be signed by the author.
David AndersenDesigner
Retail update
Get the key insights from Retail Mega Mag and an insight into the forces that are changing retail: changing consumer behavior, new expectations for flexibility, and a stronger focus on convenience. The interaction between online shopping and physical stores is examined, and focus is placed on the growing importance of seamless customer experiences across channels. A yearbook that is worth its weight in gold for anyone interested in trends, consumer behaviour commerce.
The mega magazine can be purchased at the conference at a special price.
Louise Byg KongsholmTrend researcher, pej gruppen
Input from experts in video format- only for participants at the trend conference
New codes of value - future insights
Fiona HarkinDirector of Foresight, The Future Laboratory
Fiona Harkin is Director of Foresight at The Future Laboratory, one of the world’s leading strategic foresight consultancies. She has over 20 years of experience helping brands understand and respond to cultural and consumer change, with a background spanning fashion, digital commerce, media, and technology.
Fiona currently leads LS:N Global, The Future Laboratory’s consumer foresight and trends intelligence platform, where she explores emerging behaviors and societal shifts to help organizations prepare for the future. Her work combines creative inspiration with commercially relevant insight, making her a trusted voice in the field of futures thinking.
LS:N Global – The Future Laboratory’s Trends Intelligence Platform – is a subscription-based trends and foresight platform, offering in-depth insight into the key shifts shaping the future of consumers, industries, and global culture. Covering more than 20+ lifestyle sectors – from fashion, interiors, and beauty to technology, travel, and food – the platform features original trend research, consumer behavior analysis, and strategic foresight updated daily. Used by leading brands and creative professionals worldwide, LS:N Global helps organizations anticipate change, unlock new opportunities, and make more informed decisions about what’s next.
Ready for the future? It's going to be wild and violent!
Anne SkareFuturist
Are you ready for the future? Futurist Anne Skare Nielsen provides unique insight into what lies ahead. With sharp analysis and an inspiring perspective, she unfolds the wild and violent changes that characterize our world—and how we can best navigate them.
The best global unmissable stores
Matthew BrownIndependent retail expert
Which stores are setting new standards for retail? Trend researcher and retail expert Matthew Brown gives a tour de force of the most inspiring stores around the world. With first-hand experiences and deep insights, he presents the latest retail concepts, trends, and innovations that are shaping the shopping experiences of the future.
Creative inspirationand print design
Abby LichtmanPrint designer
How do you find new inspiration and support your creative streak in a world characterized by digitalization, fast-moving trends, and constant change? And what does the AW 26/27 season look like according to one of the world's most inspiring print designers?
The conference is for anyone interested in trends, style, and colors.
- Designers and product developers
- Purchasers and dispatchers
- Concept developers and communicators
- Branding, marketing, and packaging
- The entire value chain – from idea to product
The ticket includes the season's colors - both in pej colour fan (sold out).
pej colouris the commercial color book featuring the season’s most essential color inspiration. It serves as an indispensable tool for professionals and creative minds seeking precise trend inspiration for color choices and color combinations. The book is created by a large team of internal and external trend experts, and Fall/Winter 26/27 is no exception.
As an extra gift to all participants at the trend conference, we are offering ‘pej color palette’ – a brand new tool developed in 2024. pej color palette is designed to support the creative process and make color work even more intuitive and inspiring. This new tool complements pej colour provides even more opportunities to work with colours.
What you will get at the conference
- Review of the pej group's trend themes for the AW27/28 season
- Perspective on the development of the spirit of the times, consumer behavior, and lifestyle
- The pej colour chart pej colour value DKK 2,800)
- pej color chart (value DKK 1,500)
- Inspirational music and films for the season
- Insightful and inspiring lectures by strong personalities
- Full board and pampering all day long
- Special price on selected releases
Program
What former participants say
“For many years, the trend conference has provided me with valuable CMF insights and a deeper understanding of what characterizes us today. I actively use the trend books when developing products two years ahead, because they provide a solid foundation for future design choices. In my experience, pej helps you get the colors right – whether your strategy is to be a trendsetter or commercial.”
Eva Tøftum, Senior Industrial Designer, Remarkable
“Throughout all the years I have followed pej gruppen, participated in their conferences, and used their materials, I have yet to see them get it wrong, and I am incredibly impressed by that. The way pej gruppen also means that even though trends can be a bit fleeting, they manage to ground them so that you can easily go home and use them in your everyday life."
Mia Koed, Creative Director & Owner, WOUD
“The trend conference provided clear insight into how theory and practice are linked in the field of commercial interior design. Colors play a central role in creating structure, calm, and a good working environment, so it was valuable to gain a deeper understanding of colors as a strategic tool. The presentations provided a solid overview of the trends that influence interior design today and reinforced the professional direction that many people work from."
Lone Lings, interior designer at Implacement.dk
“The conferences offer the most concrete trend forecasts on colors, shapes, materials, etc., combined with business sense. There is something for those who work with product and concept development, but also something for managers in lifestyle industries. I always leave with my head full of ideas and a long list on my notepad.”
René Stenvang, Founder of Hoppekids
“The trend conference provided clear insight into how theory and practice are linked in the field of commercial interior design. Colors play a central role in creating structure, calm, and a good working environment, so it was valuable to gain a deeper understanding of colors as a strategic tool. The presentations provided a solid overview of the trends that influence interior design today and reinforced the professional direction that many people work from."
Lone Lings, interior designer at Implacement.dk
“This is the first time I have attended the pej trend conference, and the experience was inspiring, educational, and fun. The speakers were highly skilled and engaging, and their passion for the subject was contagious. I have come away with many ideas and reflections on how I can apply this in my work.”
Lene Andersen, Category Manager, NC Christophersen
What former participants say
“For many years, the trend conference has provided me with valuable CMF insights and a deeper understanding of what characterizes us today. I actively use the trend books when developing products two years ahead, because they provide a solid foundation for future design choices. In my experience, pej helps you get the colors right – whether your strategy is to be a trendsetter or commercial.”
Eva Tøftum, Senior Industrial Designer, Remarkable
“Throughout all the years I have followed pej gruppen, participated in their conferences, and used their materials, I have yet to see them get it wrong, and I am incredibly impressed by that. The way pej gruppen also means that even though trends can be a bit fleeting, they manage to ground them so that you can easily go home and use them in your everyday life."
Mia Koed, Creative Director & Owner, WOUD
“The trend conference provided clear insight into how theory and practice are linked in the field of commercial interior design. Colors play a central role in creating structure, calm, and a good working environment, so it was valuable to gain a deeper understanding of colors as a strategic tool. The presentations provided a solid overview of the trends that influence interior design today and reinforced the professional direction that many people work from."
Lone Lings, interior designer at Implacement.dk
“The conferences offer the most concrete trend forecasts on colors, shapes, materials, etc., combined with business sense. There is something for those who work with product and concept development, but also something for managers in lifestyle industries. I always leave with my head full of ideas and a long list on my notepad.”
René Stenvang, Founder of Hoppekids
“The trend conference provided clear insight into how theory and practice are linked in the field of commercial interior design. Colors play a central role in creating structure, calm, and a good working environment, so it was valuable to gain a deeper understanding of colors as a strategic tool. The presentations provided a solid overview of the trends that influence interior design today and reinforced the professional direction that many people work from."
Lone Lings, interior designer at Implacement.dk
“This is the first time I have attended the pej trend conference, and the experience was inspiring, educational, and fun. The speakers were highly skilled and engaging, and their passion for the subject was contagious. I have come away with many ideas and reflections on how I can apply this in my work.”
Lene Andersen, Category Manager, NC Christophersen
Dates
Copenhagen, May 5, 2026
Mogens Dahl Concert Hall
Snorresgade 22
2300 Copenhagen S
9:00 a.m. – 3:30 p.m. (doors open at 8:30 a.m.)
Oslo, May 12, 2026
Dansens Hus
Vulkan 1
0182 Oslo
9:00 a.m. – 3:30 p.m. (doors open at 8:30 a.m.)
Herning, May 19, 2026
pej gruppen
Bitsovvej 2
7400 Herning
9:00 a.m. – 3:30 p.m. (doors open at 8:30 a.m.)
Online May 21, 2026
via Zoom
Link will be sent the day before
9:00 a.m. – 3:30 p.m.
Price
DKK 4.500,-
per participant, including pej colour Pej color chart
DKK 3.150,-
for members of pej trend, including pej color palette, as members receive a 30% discount.
pej colour or pej toolbox) will be sent to members before the conference.
Prices are shown in Danish kroner and exclude VAT and payment fees.
Additional purchase
The new consumer behaviour
The new trend report on the experience economy will be published in connection with the trend conference. The report can be ordered together with the conference ticket.
DKK 1,000 (Save 50%)
Normal price: DKK 2,000
The new trend report will be published in connection with the trend conference. The report can be ordered together with the ticket to the conference.
Frequently asked questions
The price includes full board and a top-class lecture program, as well as selected presentations sent as PDF files after the conference.
Participants will also receive a link to a playlist for the season and access to selected trend reports.
In addition, participants will receive pej colour their ticket (value DKK 2,800) and a pej colour chart (value DKK 1,500).
*pej trend members will not receive pej colour, as the latest edition of pej colour pej toolbox sent to the company in advance.
Prices shown in Danish kroner are exclusive of VAT.
Yes, you can participate online – but only on the specified date and during the announced time period, as we will not be sharing the unique trend presentation after the live conference.
Please note: The price is per participant.
If several people from your company would like to participate online together, we can put together a special offer for you. Contact us at konference@pejgruppen.dk.
The program for the online conference is largely the same as the physical conference, but with slightly shorter breaks. It is the valuable knowledge that you are paying for.
In the week leading up to the conference, we will send you the full program, the daily schedule, a link to the conference, and pej colour trend fan.
If you have allergies, follow a special diet, or have special requests regarding food on the conference day, please contact us immediately after registering. We finalize the menu and number of participants three weeks before the conference starts.
As a member of pej colour, pej toolbox pej first Colour both with two annual publications (AW + SS)—you receive a 30% discount on your ticket.
Membership provides a number of additional benefits, including early access to the season's colors and full access to www.pejtrend.com.
A maximum of 5 people from the same company can register at the member price. After that, the normal price including color cards applies.
Please note that pej trend members pej colour not pej colour at the trend conference, as both pej colour pej Toolbox have already been sent pej colour prior to the conference. You are, of course, welcome to bring your copy with you on the day, or you can purchase an extra color chart at the conference.
As an added bonus, all pej trend members also receive a pej trend color chart (worth DKK 1,500).
pej colour you will receive at the conference contains both Danish and English texts. If you would like an English review of the season, it is possible to book a presentation (at an additional cost).
Registrations are binding. If you cancel later than 30 days before the conference, we unfortunately cannot offer a refund.
If you have any questions, please feel free to call us at 9711 8900 or write to konference@pejgruppen.dk.
PS: If you are unable to attend in person due to illness, you can participate online instead. You can also send a colleague from the same company in your place – just send us an email with the name of your substitute.
Should we have to cancel the conference, we will of course refund the full amount.
