conference
PEJ TREND SS28
PEJ TREND SS28
Get insight into colors, trends and consumer trends to the upcoming season
Herning, November 10, 2026Copenhagen, November 12, 2026Oslo, November 19, 2026Online November 24, 2026
PEJ TREND SS28
Trend Conference
pej trend SS 28
Trendkonferencen giver dig det samlede billede af SS28 – fra tidsånd og forbrugeradfærd til konkrete temaer og farver.
Fem oplæg, der bevæger sig fra tidsånd til konkrete valg i din virksomhed: Hvad sker der i verden omkring os? Hvilke konkrete retninger vokser frem i kølvandet – i æstetik, materialer og farver? Hvordan omsættes de retninger til produkter, koncepter og kommunikation, der rammer markedet? Hvordan styrker du selv evnen til at arbejde med fremtiden, fremfor blot at reagere på den? Og hvordan bliver indsigten til strategiske beslutninger i din egen organisation?
Speakers
Zeitgeist, trends, and consumer behavior
Louise Byg KongsholmCEO and trend researcher at pej gruppen
Få en opdatering på de vigtigste bevægelser i tidsånden, trends og forbrugeradfærd – og et skarpt overblik over, hvad der sker i verden omkring os, og hvordan det påvirker fremtidens forbrug.
Louise sætter scenen for konferencen ved at zoome ud og analysere de store samfundsmæssige, kulturelle og forbrugsmæssige bevægelser. Med afsæt i aktuelle trends og forbrugeradfærd giver hun et overblik over de kræfter, der former fremtidens marked, behov og forventninger.
Louise Byg Kongsholm er CEO og trendforsker i pej gruppen. Hun arbejder med strategi, ledelse og forbrugertrends og omsætter komplekse samfundsforandringer til konkrete indsigter, der kan bruges i udvikling af produkter, koncepter og kommunikation.
SS28 – sæsonens grundfortælling, temaer og farver
Mette Lykkegaard FromTrend Editor at pej gruppen
Få det komplette SS28-brief med sæsonens grundfortælling, centrale temaer og farveudvikling. Et nødvendigt afsæt for alle, der arbejder strategisk og kommercielt med konceptudvikling, produktudvikling, emballage, styling og kommunikation.
Mette præsenterer sæsonens visuelle og kulturelle retninger og viser, hvordan de større samfundsbevægelser omsættes til konkrete temaer, farver og designudtryk. Et strategisk værktøj til at forstå, hvordan fremtidens æstetik tager form.
Mette Lykkegaard From er trendredaktør i pej gruppen og arbejder med sæsonens trends, visuelle retninger og kommercielle oversættelser. Hun har særligt fokus på at omsætte trends til konkrete værktøjer, som virksomheder kan anvende i deres udviklingsprocesser.
SS28 – sæsonens grundfortælling, temaer og farver
Mads Arlien-SøborgTrendredaktør i pej gruppen
Få indsigt i, hvordan SS28’s trends og koncepter kan omsættes til stærke kommercielle løsninger. Med fokus på design, livsstil og forbrugerbehov viser Mads, hvordan sæsonens retninger kan bruges i produktudvikling, branding og kommunikation.
Mads omsætter sæsonens trends til konkrete muligheder og viser, hvordan virksomheder kan arbejde strategisk med koncepter, positionering og kommercielle valg. Fokus er på at skabe relevans mellem fremtidens forbrugerbehov og virksomhedens egne muligheder.
Mads Arlien-Søborg er trendredaktør i pej gruppen og en af Danmarks førende trendforskere med mange års erfaring inden for design, livsstil og forbrug. Han rådgiver virksomheder om fremtidige muligheder og hjælper med at omsætte trends til relevante strategiske valg.
Fremtidskompetencer – sådan arbejder vi konstruktivt med usikkerhed
Jill HawkinsTrend- og forbrugerindsigtsforsker
Få værktøjer til at styrke evnen til at møde fremtiden med nysgerrighed, kreativitet og handlekraft. Jill sætter fokus på, hvordan vores egne perspektiver, mentale modeller og kulturelle fortællinger påvirker den måde, vi forstår fremtiden på – og hvordan vi kan udvikle en mere åben og konstruktiv tilgang til forandring.
Med afsæt i trends, menneskelig adfærd og fremtidsforståelse viser Jill, hvordan vi kan træne vores blik for signaler, udfordre vanetænkning og skabe bedre forudsætninger for innovation og udvikling.
Jill Hawkins arbejder med trends, human insight og fremtidsforståelse. Hun hjælper organisationer med at forstå de menneskelige og kulturelle drivkræfter bag forandringer og omsætte nye perspektiver til konkrete greb i strategi, innovation og udvikling.
Fremtidsforskning – værktøjer til at forme det, der kommer
Mathias Behn BjørnhofGrundlægger af ANTICIPATE
Få konkrete værktøjer til at forstå, udforske og arbejde aktivt med fremtiden. Med afsæt i fremtidsforskning, signalanalyse og strategisk tænkning viser Mathias, hvordan virksomheder kan styrke deres evne til at navigere i usikkerhed, identificere muligheder og omsætte fremtidsperspektiver til strategiske beslutninger.
Mathias giver indsigt i, hvordan man arbejder systematisk med mulige fremtider gennem foresight-metoder, scenarier og analyse af signaler. Fokus er på at gå fra reaktion på forandringer til aktiv formning af fremtiden.
Mathias Behn Bjørnhof er fremtidsforsker og grundlægger af ANTICIPATE. Han arbejder med strategisk foresight, fremtidsdesign og innovationsprocesser og hjælper organisationer med at udvikle fremtidskompetencer gennem metoder, der gør det muligt at forstå forandringer, udfordre eksisterende antagelser og skabe nye retninger.
Input from experts in video format- only for participants at the trend conference
New codes of value - future insights
Fiona HarkinDirector of Foresight, The Future Laboratory
Fiona Harkin is Director of Foresight at The Future Laboratory, one of the world’s leading strategic foresight consultancies. She has over 20 years of experience helping brands understand and respond to cultural and consumer change, with a background spanning fashion, digital commerce, media, and technology.
Fiona currently leads LS:N Global, The Future Laboratory’s consumer foresight and trends intelligence platform, where she explores emerging behaviors and societal shifts to help organizations prepare for the future. Her work combines creative inspiration with commercially relevant insight, making her a trusted voice in the field of futures thinking.
LS:N Global – The Future Laboratory’s Trends Intelligence Platform – is a subscription-based trends and foresight platform, offering in-depth insight into the key shifts shaping the future of consumers, industries, and global culture. Covering more than 20+ lifestyle sectors – from fashion, interiors, and beauty to technology, travel, and food – the platform features original trend research, consumer behavior analysis, and strategic foresight updated daily. Used by leading brands and creative professionals worldwide, LS:N Global helps organizations anticipate change, unlock new opportunities, and make more informed decisions about what’s next.
Ready for the future? It's going to be wild and violent!
Anne SkareFuturist
Are you ready for the future? Futurist Anne Skare Nielsen provides unique insight into what lies ahead. With sharp analysis and an inspiring perspective, she unfolds the wild and violent changes that characterize our world—and how we can best navigate them.
The best global unmissable stores
Matthew BrownIndependent retail expert
Which stores are setting new standards for retail? Trend researcher and retail expert Matthew Brown gives a tour de force of the most inspiring stores around the world. With first-hand experiences and deep insights, he presents the latest retail concepts, trends, and innovations that are shaping the shopping experiences of the future.
Creative inspirationand print design
Abby LichtmanPrint designer
How do you find new inspiration and support your creative streak in a world characterized by digitalization, fast-moving trends, and constant change? And what does the AW 26/27 season look like according to one of the world's most inspiring print designers?
Konferencen er for dig, der omsætter trends, stil og farver til beslutninger
- Designers and product developers
- Purchasers and dispatchers
- Konceptudviklere og kommunikatorer
- Branding, marketing, and packaging
- Med andre ord: hele værdikæden - fra ide til produkt
The ticket includes the season's colors - both in pej colour fan (sold out).
pej colouris the commercial color book featuring the season’s most essential color inspiration. It serves as an indispensable tool for professionals and creative minds seeking precise trend inspiration for color choices and color combinations. The book is created by a large team of internal and external trend experts, and Fall/Winter 26/27 is no exception.
As an extra gift to all participants at the trend conference, we are offering ‘pej color palette’ – a brand new tool developed in 2024. pej color palette is designed to support the creative process and make color work even more intuitive and inspiring. This new tool complements pej colour provides even more opportunities to work with colours.
Here's what you'll get at the conference
- Overview of the Pej Group’s trend themes for the season
- Perspective on the development of the spirit of the times, consumer behavior, and lifestyle
- Værktøjer til at møde fremtidens usikkerhed med nysgerrighed og handlekraft
- Metoder til at omsætte fremtidsindsigt til strategiske beslutninger
- Sæsonens farver samlet i farvekortet pej colour og pej farvevifte (værdi hhv. 2.800 kr. og 1.500 kr.)
- Musik og film, der sætter sæsonens stemning
Program
Here's what former participants have to say
“For many years, the trend conference has provided me with valuable CMF insights and a deeper understanding of what characterizes us today. I actively use the trend books when developing products two years ahead, because they provide a solid foundation for future design choices. In my experience, pej helps you get the colors right – whether your strategy is to be a trendsetter or commercial.”
Eva Tøftum, Senior Industrial Designer, Remarkable
“Throughout all the years I have followed pej gruppen, participated in their conferences, and used their materials, I have yet to see them get it wrong, and I am incredibly impressed by that. The way pej gruppen also means that even though trends can be a bit fleeting, they manage to ground them so that you can easily go home and use them in your everyday life."
Mia Koed, Creative Director & Owner, WOUD
“I’ve been attending the Pej Group’s trend conferences for many years, as they give me valuable insight into where the world is headed, which I can apply to my own work with trends and colors. I use their insights into the upcoming season’s trends and colors, in particular, to validate the trends and developments I’m working on myself.”
Annette Vraa, Color Marketing Manager, PPG
“The conferences offer the most concrete trend forecasts on colors, shapes, materials, etc., combined with business sense. There is something for those who work with product and concept development, but also something for managers in lifestyle industries. I always leave with my head full of ideas and a long list on my notepad.”
René Stenvang, Founder of Hoppekids
“The trend conference provided clear insight into how theory and practice are linked in the field of commercial interior design. Colors play a central role in creating structure, calm, and a good working environment, so it was valuable to gain a deeper understanding of colors as a strategic tool. The presentations provided a solid overview of the trends that influence interior design today and reinforced the professional direction that many people work from."
Lone Lings, interior designer at Implacement.dk
“This is the first time I have attended the pej trend conference, and the experience was inspiring, educational, and fun. The speakers were highly skilled and engaging, and their passion for the subject was contagious. I have come away with many ideas and reflections on how I can apply this in my work.”
Lene Andersen, Category Manager, NC Christophersen
Here's what former participants have to say
“For many years, the trend conference has provided me with valuable CMF insights and a deeper understanding of what characterizes us today. I actively use the trend books when developing products two years ahead, because they provide a solid foundation for future design choices. In my experience, pej helps you get the colors right – whether your strategy is to be a trendsetter or commercial.”
Eva Tøftum, Senior Industrial Designer, Remarkable
“Throughout all the years I have followed pej gruppen, participated in their conferences, and used their materials, I have yet to see them get it wrong, and I am incredibly impressed by that. The way pej gruppen also means that even though trends can be a bit fleeting, they manage to ground them so that you can easily go home and use them in your everyday life."
Mia Koed, Creative Director & Owner, WOUD
“I’ve been attending the Pej Group’s trend conferences for many years, as they give me valuable insight into where the world is headed, which I can apply to my own work with trends and colors. I use their insights into the upcoming season’s trends and colors, in particular, to validate the trends and developments I’m working on myself.”
Annette Vraa, Color Marketing Manager, PPG
“The conferences offer the most concrete trend forecasts on colors, shapes, materials, etc., combined with business sense. There is something for those who work with product and concept development, but also something for managers in lifestyle industries. I always leave with my head full of ideas and a long list on my notepad.”
René Stenvang, Founder of Hoppekids
“The trend conference provided clear insight into how theory and practice are linked in the field of commercial interior design. Colors play a central role in creating structure, calm, and a good working environment, so it was valuable to gain a deeper understanding of colors as a strategic tool. The presentations provided a solid overview of the trends that influence interior design today and reinforced the professional direction that many people work from."
Lone Lings, interior designer at Implacement.dk
“This is the first time I have attended the pej trend conference, and the experience was inspiring, educational, and fun. The speakers were highly skilled and engaging, and their passion for the subject was contagious. I have come away with many ideas and reflections on how I can apply this in my work.”
Lene Andersen, Category Manager, NC Christophersen
Dates
Herning, November 10, 2026
pej gruppen
Bitsovvej 2
7400 Herning
9:00 a.m. – 3:00 p.m. (doors open at 8:30 a.m.)
Copenhagen, November 12, 2026
Mogens Dahl Concert Hall
Snorresgade 22
2300 Copenhagen S
9:00 a.m. – 3:00 p.m. (doors open at 8:30 a.m.)
Oslo, November 19, 2026
Dansens Hus
Vulkan 1
0182 Oslo
9:00 a.m. – 3:00 p.m. (doors open at 8:30 a.m.)
Posted online on November 24, 2026
via Zoom
The link will be sent the day before
9:00 a.m. – 3:00 p.m.
Price
DKK 4.800,-
per participant, including pej colour Pej color chart
DKK 3.360,-
for members of pej trend, including pej color palette, as members receive a 30% discount.
pej colour or pej toolbox) will be sent to members before the conference.
Prices are shown in Danish kroner and exclude VAT and payment fees.
Note: The conference will be held in Danish
Optional extras
The new consumer behaviour
The new trend report on the experience economy will be published in connection with the trend conference. The report can be ordered together with the conference ticket.
Frequently Asked Questions
The price includes full board and a top-class lecture program, as well as selected presentations sent as PDF files after the conference.
Participants will also receive a link to a playlist for the season and access to selected trend reports.
In addition, participants will receive pej colour their ticket (value DKK 2,800) and a pej colour chart (value DKK 1,500).
*pej trend members will not receive pej colour, as the latest edition of pej colour pej toolbox sent to the company in advance.
Prices shown in Danish kroner are exclusive of VAT.
Yes, you can participate online – but only on the specified date and during the announced time period, as we will not be sharing the unique trend presentation after the live conference.
Please note: The price is per participant.
If several people from your company would like to participate online together, we can put together a special offer for you. Contact us at konference@pejgruppen.dk.
The program for the online conference is largely the same as the physical conference, but with slightly shorter breaks. It is the valuable knowledge that you are paying for.
In the week leading up to the conference, we will send you the full program, the daily schedule, a link to the conference, and pej colour trend fan.
If you have allergies, are following a special diet, or have specific dietary requests for the conference day, please contact us immediately after registering. We will finalize the menu and the number of participants three weeks before the conference begins.
As a member of pej colour, pej toolbox pej first Colour both with two annual publications (AW + SS)—you receive a 30% discount on your ticket.
Membership provides a number of additional benefits, including early access to the season's colors and full access to www.pejtrend.com.
A maximum of 5 people from the same company can register at the member price. After that, the normal price including color cards applies.
Please note that pej trend members pej colour not pej colour at the trend conference, as both pej colour pej Toolbox have already been sent pej colour prior to the conference. You are, of course, welcome to bring your copy with you on the day, or you can purchase an extra color chart at the conference.
As an added bonus, all pej trend members also receive a pej trend color chart (worth DKK 1,500).
pej colour you will receive at the conference contains both Danish and English texts. If you would like an English review of the season, it is possible to book a presentation (at an additional cost).
Registrations are binding. If you cancel later than 30 days before the conference, we unfortunately cannot offer a refund.
If you have any questions, please feel free to call us at 9711 8900 or write to konference@pejgruppen.dk.
PS: If you are unable to attend in person due to illness, you can participate online instead. You can also send a colleague from the same company in your place – just send us an email with the name of your substitute.
Should we have to cancel the conference, we will of course refund the full amount.
