Market and Target Audience Analysis
From trends to strategic insights
Strengthen your business with a market and target audience analysis that incorporates current trends
In collaboration with Noehow, pej gruppen a market and target audience analysis that takes into account the current climate, trends, and consumer behavior.
In an ever-changing and highly competitive business world, where consumers are constantly responding to current trends, it is essential that your company has a clear and accurate understanding of your markets and target audiences.
An analysis can help you gain a clear understanding of your customers’ needs and preferences, identify new market opportunities, strengthen your competitive position, reduce risks, and make well-informed decisions. The analysis can thus serve as an invaluable guide for your company’s strategic direction.
Why is a market and target audience analysis essential for any business that wants to thrive in a dynamic business world? And why does it make sense to combine it with an understanding of trends and consumers?
Understanding Your Customers
An analysis identifies target groups and provides insight into customers’ needs, desires, and behavioral patterns. This makes it possible to tailor products and services to their preferences and thereby increase customer satisfaction.
Risk reduction
By gaining a comprehensive understanding of the market and your target audience, you will be able to make well-informed decisions about your company’s strategy. This not only minimizes the risk of mistakes and failures, but also increases your chances of success.
Opportunities and threats
A thorough analysis of the market and your target audience can reveal new opportunities and potential threats. This allows you to adapt your strategies and take proactive action in response to market changes.
Effective marketing
With knowledge of the target audience’s demographics, interests, and purchasing and mediahabits, you can target your marketing strategies more precisely.
Strengthening competitiveness
An analysis gives you a competitive advantage by enabling you to adapt more quickly and precisely to market changes and customer needs.
Whether you work in interior design, fashion, food, or something entirely different, we can conduct market and target audience analyses for you. Read about how we’ve worked with Eva Solo, DFDS, Ældre Sagen, and SuperBrugsen Auning to help them grow their businesses.
Analyses for a wide range of industries
Home Decor
Clothing
Furniture
Interior
Kitchen
Shoes
Jewelry/Eyewear
Vacations and Travel
Experiences
Food/groceries
Sports
Media
When you purchase an in-depth market and target audience analysis, you will receive a detailed
A one-hour kickoff meeting where we’ll dive into your specific challenges and goals.
Data collection and analysis to help you identify opportunities and minimize risks.
A market and target audience report that clearly and concisely outlines the target audience’s desires and needs.
An analysis of the current climate, trends, and consumer behavior with a view to identifying expected future developments.
A 2-hour presentation of the report (provided in PowerPoint format), during which our experts from pej gruppen Noehow will guide you through the key findings and conclusions.
Price starting at DKK
25.000,-
Price does not include VAT and fees
Please note that our recommendations are based on a variety of sources and many years of experience.
Case descriptions
Eva Solo, a leading company in kitchenware and home décor, sought a market and target audience analysis to inform the development of its communication strategy.
pej gruppen Noehow conducted an analysis that included identifying four target groups, evaluating awareness of Eva Solo and competing brands, and assessing the company’s market positioning. The purpose was to establish a foundation for precise recommendations regarding communication platforms and strategies that would optimize the brand’s visibility and appeal to the right customers.
DFDS (Det Forenede Dampskibs-Selskab) wanted an analysis of its market and target groups in order to strengthen its market position. Noehow and pej gruppen key target groups and analyzed their awareness of DFDS, including usage and consideration patterns based on demographics, lifestyle, and life stage. By examining the target groups’ interests and attitudes, we were able to tailor recommendations for new initiatives. An analysis of competitors and market dynamics provided insight into DFDS’s positioning and opportunities for differentiation.
“The workshop was very inspiring. It provided an exceptionally good insight into the current climate and trends within the segments that are most important to us. The fact that it was delivered in a sharp and entertaining way made it all the more engaging. It was also great that concrete tools were put on the table. All too often, presentations like this are too general and full of vague input, but here we got concrete actions and tools to take forward.”
– Head of Route Marketing DFDS, Jette Vestergaard.
Ældre Sagen, an organization focused on the well-being of seniors, sought to gain a better understanding of its members’ various livsfaser to tailor its services accordingly.
pej gruppen Noehow identified key life stages, assessed the relevance of existing offerings, and proposed adjustments to communication based on insights into seniors’ behaviors, needs, and preferences. The analysis recommended a structural overhaul, including the removal of outdated offerings and the addition of new ones, as well as tailored communication for different target groups to ensure relevance and engagement.
SuperBrugsen in Auning wanted to gain insight into the local area’s target groups, demographic trends, and livsfaser to strengthen its positioning and develop targeted action plans.
The analysis included a target audience analysis from multiple perspectives (livsfaser, generations, segmentation models) as well as a thorough market and competitive analysis. The findings led to detailed target audience profiles and strategic plans for future initiatives designed to ensure alignment with the needs of the customer base and to strengthen the company’s market position.
“As a strategy facilitator over two afternoons, Louise was outstanding. She engaged the entire board and brought out the best in all of us. High-level analysis, expertise, and strategy—but presented in an accessible way. Five stars from us!”
– Ulrik Torp Kvistgaard, Chairman of the Board, SuperBrugsen Auning
FDB Møbler, a renowned Danish furniture brand with strong design roots, is facing a separation from Coop following the closure of its primary online sales channel, Coop.dk. This has prompted a focus on branding, communication, and sales through its own stores and online platform. pej gruppen Noehow delivered a targeted analysis that identified core target groups, evaluated competitors’ positions, and presented strategic communication recommendations. This created a strong platform for FDB Møbler to strengthen its brand and attract new customer segments.
“We think it’s a powerful tool for helping us chart the course for our brand—both in terms of the customers we have and the customers we want to attract. We believe we can use it to dig even deeper into our customers and market opportunities. Plus, the material is well-researched and the presentation is excellent.”
– Ole Kiel, CEO, FDB Møbler
For nearly 50 years, pej gruppen analyzing the spirit of the times, trends, and consumer behavior, thereby gaining extensive insight into these areas. This provides a unique foundation for understanding the current and future desires and needs of target audiences. With the expertise of the pej group’s CEO, Louise Byg Kongsholm, as our foundation, you can be confident that our analyses are conducted with the highest level of insight and professionalism.
Dorthe Noe is an experienced target audience specialist with over 30 years of expertise in segmentation and target audience methods. Her extensive experience has given her an in-depth understanding of business and market dynamics across various industries. With a focus on analyzing behavior, values, habits, purchasing patterns, attitudes, and preferences, she provides valuable insights,
Would you like to hear more?
We’d be happy to have a no-obligation conversation with you about your needs. Fill out the form and we’ll get back to you, or contact us directly at mail@pejgruppen.dk or (+45) 9711 8900.
Frequently Asked Questions
Knowledge of the market, customers, competitors, the current climate, trends, and consumer behavior is relevant to the entire organization, including strategy and management, business and product development, marketing, and sales.
Target audience analysis helps us identify the people we want to identify with, retain, engage, and grow alongside, and where the market is largest. The target audience is constantly evolving in response to the spirit of the times (society, demographic shifts, political agendas, climate, war/crises, etc.).
According to the life-cycle model, we go through 17 livsfaser birth to death, with each stage characterized by a specific pattern of spending time and money. Learn more atlivsfaser.
It is important to understand the different stages of life and their respective needs, but also to be aware of the transitions between these stages—such as moving out of the family home, becoming a parent, or retiring—as they often lead to significant changes in consumer behaviour time and money.
Trend analysis is a method for understanding the spirit of the times and current trends and relating them to a company’s products and services, which can provide a unique competitive advantage.
A target audience analysis enables a company to respond more quickly to opportunities, strengthen its competitive position, reduce risks, and conduct more effective marketing. It also helps ensure consistency in branding, value proposition, and positioning relative to competitors.
