the most widely used and
recognized inspirational material in Northern Europe

pej trend

pej first colour - pej colour - pej toolbox - pej foodbox

24 months before the season

pej first colour

First color is the pej group's earliest trend book for the lifestyle industries. First colour is published 24 months before the current season and is aimed at anyone who needs indications of the season's trend colors at a very early stage.

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17 months before the season

pej toolbox

pej toolbox is the ultimate tool for trend development, collection development and product development. The trend folder offers inspiration, trends and colors for the lifestyle industries.

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15 months before the season

pej colour

Today, the color card is used by many different industries such as: Women's fashion, men's fashion, children's fashion, sports, lingerie, home textiles, interior, paint, giftware, packaging, graphics, etc.

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Online trend universe

pejtrend.com

Unique access to an online universe for trend book subscribers. Early release of seasonal colors, multi-season color evolution, inspirational films and music and much more.

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Food trends

pej foodbox

This trend book is aimed at food producers, communication professionals, packaging companies, retail chains, restaurants, hotels, etc. and other creatives involved in the food industry.

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Timing is everything

pej trend gives you the confidence you need to plan, make spot-on decisions and create commercial products with the best possible timing.

Get ahead of your competitors

pej trend inspires you to work in your own unique direction, but also gives you a valuable competitive advantage by ensuring you are moving in the right direction.

See and understand the big picture

pej trend simplifies trends into easy-to-understand systems and guides you in every step of your future processes; from understanding consumers today and tomorrow to designing, communicating and selling your products.

Stay ahead of your consumers' needs

pej trend helps you understand consumer needs up to two years before they arise. We do this by providing you with the latest lifestyle trends and carefully guiding you in your next creative decisions.

Save time (and money) and reduce risk

pej trend lets you concentrate on doing what you do best - being creative and developing strong products - by doing what we do best; navigating, analyzing and curating the latest trends and relevant trends.

Stay ahead of the curve

pej trend gives you all the knowledge you need to see the complete picture of current and future consumer needs. From that, you'll be able to develop compelling designs and winning strategies.

Get the latest fashion and interior trends

pej trend brings you the latest and most relevant fashion and interior trends and key colors for the season based on research and analysis of zeitgeist, consumer behavior and lifestyle data from the past, present and future.

Confirm your decisions

pej trend helps you navigate and validate your important decisions by serving as a guiding hand and offering an objective opinion throughout the season.

Speak the same language across departments

pej trend offers a range of trend products that are designed to fit into your individual workflow while helping the entire brand speak the same language - in design, sales and marketing.