Louise Byg Kongsholm
Be enriched by a sharp and humorous perspective on your industry and the strategic opportunities for you and your business as Louise explores topics such as the spirit of the times, trends, consumer behavior, livsfaser, food trends, and the future of commerce.
Consumer behavior · Management · Livsfaser Retail · Strategy · Zeitgeist · Trends · Food
Louise is a highly experienced speaker who has captivated audiences on both small and large stages across Europe. She is a versatile speaker who can offer everything from short, energetic pep talks to in-depth lectures and teaching.
Louise is also a skilled facilitator and hostess at conferences, and she brings her expertise to coaching sessions and workshops lasting a full or half day. She also has access to a professional studio from which she can deliver live lectures or present recorded and edited lectures according to customer requirements.
As owner of pej gruppen 2011, CEO, editor-in-chief, consultant, and trend researcher, Louise brings a wealth of knowledge and experience to the table. With Louise, you don't just get a speaker—you get a committed partner who is dedicated to inspiring and informing.
When you choose Louise as a speaker, you get someone who doesn't just talk about trends—she helps shape them.
Louise is behind many of the pej group's book publications, including 'Cross Channel – full integration or your money back' from 2014,'Trend Sociology v. 2.0' from 2015, 'Cross Channel 2' from 2016, and'Total Ret@il'from 2018,'Trend Sociology'in English in 2018, andFra vugge til krukke livsfaser consumer behaviourin 2020. The latest publications are Retail Mega Magfrom April 2022, Retail Mega Mag from April 2023, andRetail Mega Mag from 2024.
As editor-in-chief of TID & tendenser, 365DESIGN and TØJ Fashion & Business Trends, Louise is a recognized voice in the field of trends and zeitgeist. Her sharp analyses and insightful articles can be found not only in these publications, but also in a number of external magazines. She is often quoted in the press as an authority on trends, consumer behavior, retail, fashion, interior design, and food.
Louise is also a guest lecturer at several vocational training programs and MBA courses, where she inspires the next generation of leaders with her in-depth knowledge and experience. Her influence extends beyond the classroom, as she also sits on several boards of directors and advisory boards, where she contributes her strategic insight.
Tour de force in the spirit of the times
Learn more about the influence of the current zeitgeist on consumers in this insightful and knowledge-packed presentation. Louise highlights current trends in consumer behaviour, retail, e-commerce, working life, and much more. She reveals which industries have succeeded and failed, and explores the impact of digital transformation on society. Gain an understanding of the new luxury of the consumer and learn how we now relate to time, peace, focus, and health.
Do you know the trend type?
Get a unique insight into the world of trends in this informative presentation. Louise highlights the difference between gigatrends, megatrends, microtrends, and fads. She presents tools that enable you to identify and respond to trends. With Louise's in-depth knowledge, based on 40 years of experience, two books on trend research, and a diploma in 'Trends in Practice,' you will gain a thorough understanding of the influence of trends on our lives.
Livsfaser consumer behaviour
Discover a new way of understanding consumer behavior in this groundbreaking presentation. Louise introduces a model based on 17 distinct livsfaser, each with its own consumer behavior. With more than 15 years of research and two books on the subject, Louise offers a detailed understanding of how livsfaser be used in everything from product development to employee interviews. Gain a thorough insight into how livsfaser our behavior and enable you to create more targeted strategies.
Key consumer trends
Stay up to date with the consumer of the future in this updated presentation. Louise identifies the 10 most significant trends that drive consumer emotions, behavior, and purchasing decisions. Prepare for the future and learn which trends your business should be aware of now and in the years to come.
The store of the future and the biggest retail trends
Understand the future of retail in this insightful presentation. Louise examines how technology, economics, and consumer behavior have transformed retail. She presents the biggest trends and provides examples of successful offline and online strategies. With several bestsellers and access to the latest research, this lecture is a must for anyone who wants to understand where the retail industry is headed.
“Louise is talented in many ways. She presents her lectures with solid professional knowledge, good and clear rhetoric, and a high level of engagement. We received nothing but positive feedback from our 530 guests. Highly recommended!”
— Tomas Oberg, Norwegian Shopping Center Association
“Engaging, humorous, and sharp commentary on consumers in a new era. Louise is a star on stage!”
— Meyla Sylvestog Enerly, VIRKE
We had the pleasure of hearing Louise's lecture on upcoming consumer trends at our Kick off 2025 event for trade members of Virke.
Louise provides excellent analyses, and the lecture was very well received!
— Brother William Stende, VIRKE
“Louise was in top form at our annual meeting on October 9, 2021 – a great presentation on consumers during the coronavirus pandemic, with many good examples from the real world. The staff were very enthusiastic, and even though it was a heavy topic, it was delivered with sophisticated Jutland humor and precision.”
— Benjamin Røpke, CEO – Bahne
“As always, Louise delivered a razor-sharp and professionally strong presentation, which, spiced with just the right amount of humor and personal anecdotes, brought the room to life and inspired our customers with insights and knowledge about the young target group and the stage of life they are in. Louise is a sharp speaker with clear messages and a humorous tone, and, not least, she always has her finger on the consumer pulse!"
— Simone Misser-Pedersen, Strategy & Analysis Consultant at Mindshare
“Thank you for a wonderfully entertaining and highly topical lecture... You are a gifted communicator, Louise. Everyone was very enthusiastic. Fantastic examples so that everyone understood.”
— Lone Tange, Q-Tange & the Q winners
“It is always a pleasure to listen to Louise and her thoughts, so thank you very much for giving us the opportunity. It is always a little strange when this happens in Teams, but Louise gave a fantastic presentation, and we got a lot of replenishment and inspiration.”
— Kathrine Reed Flaaten, Reitan Convenience AS
“When it comes to Louise Byg Kongsholm, I am star struck. I am so impressed by the amount of knowledge she has accumulated, but also by her communication skills. At the same time, she possesses a calmness in her rhetoric, as if to say, “Don’t worry, there’s more where that came from.” A beautiful oracle of knowledge that I soak up both in her courses, face to face, and through her books. Louise, you make your subject seem like child's play, and we are invited into the sandbox, where my sandcastle takes on color and substance."
— Nancy Gerber, Interior Designer, &RUM
“Louise’s presentation gave us exactly the perspective and insight we needed ahead of the strategy day we were facilitating for our client. Her ability to link megatrends and the impact of COVID-19 to today’s issues was fabulous.”
— Jesper Sørensen, Klean
"Scoring 6.3 on a scale of 1-7 speaks for itself. Louise reviewed current consumer trends with insight and lots of good examples. Easy for everyone to understand—and useful in our daily work."
— Gitte Elkær, Head of Analysis, Jysk Fynske Media
“Louise gave conference participants an impressive insight into new consumer trends and clearly and concisely illustrated what these changes will mean for the real estate industry.”
— Jan Erik Pedersen, Partner/Commercial Director, Estate Media (Norway)
"Louise did an excellent job of delivering an extremely relevant presentation on market trends. It got everyone thinking and was the perfect kick-start to our strategy day."
— Morten Dybdahl, DK Company
“Louise conveys her message in an honest and engaging way. Her lectures spark dialogue and debate – exactly what we were looking for at our event!”
— Trine Håkonsen, Marketing Manager, DNB Eiendom Nybygg
“We had Louise visit us to inspire all our employees and some of our valued customers. It was a great start to the day, with many good points and liberating insights for further reflection and use in our work to create good and effective communication. Allegro has been using the services of the Pej Group for a number of years and can warmly recommend both lectures, trend lab membership, and conferences.”
— Pia Gundersen, Managing Director, Allegro kommunikasjon AS
"Louise is a fantastic speaker and motivator who really manages to get her message across in a clear, concise, and humorous way. And it's impressive to see that both her message and her method work just as well with international audiences as they do with Danish ones."
— Erik Johannes Møller, Nordisk Company A/S
“Golf needed a bit of a shake-up – and Louise did just that in a distinguished manner – with insight and good humor.”
— Morten Backhausen, Director of the Danish Golf Union
“Energetic, compelling, and very inspiring!”
— Gitte Lerche-Simonsen, MM Composite
“The lecture gave us new inspiration and is relevant to the challenges currently facing the retail sector in Røros. Now we have a lot to get to grips with!”
— Rikke Lolk Norvik, General Manager, Frost Herre, Røros
“Louise’s presentation and its contents were magnificent – one of the best expert speakers ever heard. The presentation was totally fascinating.”
— Sari Kahkonen, R-Kioski, Finland
“The lecture really gave food for thought – both on a personal level in relation to my own decision-making processes – but also in relation to what you, as the sender and recipient of a service, actually expect from a purchasing process. The lecture was also fast-paced, full of funny references and practical tools for how to sell your product to a consumer you understand.”
— Rikke Eliasen, H.C. Andersen Festivals
“It is a pleasure to be challenged by Louise Byg Kongsholm. Louise presents current trends in an entertaining and very useful way. Good input on how expected customer behavior can be used strategically.”
— Bente Enert, The Danish Garden Society
Fireworks from a lady! I could listen to Louise for hours!
— Britt Janne Tennøy, Molde Business Forum, Molde Sentrum AS, and MoldeTorget
"We have never been disappointed! Louise Byg Kongsholm manages to hit the nail on the head and open our eyes to issues that should be obvious, but are not always so when you are busy in your daily life. Louise Byg Kongsholm is an incredibly competent and entertaining speaker who manages to keep her audience engaged in the topic and, with a twinkle in her eye, challenges us and gives us a boost to continue the day, week, and month."
— Anne Faber-Faldborg, Center Manager, RO’s Torv
"At a full-day conference for FOF school leaders, Louise Byg Kongsholm took participants on an impressive journey through trends and tendencies. She was knowledgeable, dedicated, and convincing in her performance. Our school leaders gained lots of inspiration for developing new courses in step with both the present and the future. And it was all delivered with energy and humor."
— Otto Juhl Nielsen, Director, FOF Secretariat
"The lecture was both relevant and exciting, and delivered with energy and conviction. Much more motivational than I had expected. So, kudos to Louise for her performance—and to us for calling the right person."
— Kim Kristiansen, CTO at Dali
"This was the first time we had booked Louise Byg Kongsholm, but it certainly won't be the last. In a very short time, she managed to give the participants a common platform for further work at the conference and, in a professional and humorous way, gave the participants relevant input and something to think about. Afterwards, we got these reactions from the participants: "We have to get her back to Viborg," "There was really useful info we could use," "Too bad the whole city's retail sector wasn't at the meeting, because everyone could have learned something."
— Helle Sørensen, Commercial Director, Viborg Handel
"The presentation by Louise Byg Kongsholm was well prepared, inspiring, and professional, while also being tailored to our company and our information needs. We gained a lot from the presentation, which we have subsequently been able to use in our work across the business. Louise has a knowledge and depth of understanding of future consumer trends, developments in the retail sector, etc., which we are not able to gather or predict at the same level ourselves."
— Thomas Hjort, CEO of RikkiTikki
“This was the third time in five years that we invited Louise to visit us. Two hours filled with inspiration, useful knowledge, and interesting points, served in a highly entertaining way. Twenty-five very satisfied participants! We are already looking forward to the fourth time in a couple of years :-).”
— Torben Schack, Danish Association of Senior Citizens
“Louise is incredibly exciting and captivating to listen to, and I think her presentation was very relevant to today's general theme.”
— Nikolai Petersen, Danish Safety Technology Authority
Louise gave an inspiring and relevant presentation on consumer trends. All conference participants thought the presentation was well delivered, thought-provoking, and interesting to listen to. Top feedback from everyone!
— Stine Solheim, Chain Director, Fargerike
See Louise live
Book a speaker
Submitting an inquiry is not binding. Please contact us if you would like more information or have any questions at 9711 8900 or foredrag@pejgruppen.dk.
