Eva Steensig

Health Is Not Illness — What Danes’ Health Behaviors Tell Us About the Future

Health has evolved from being the absence of illness to an individual endeavor focused on optimization and life capacity—and a rapidly growing, often invisible market. Danes’ private healthcare spending has increased fivefold since 2011, as documented by Steensig Partners’ unique, long-term analyses.

The lecture presents five key trends, including longevity, self-monitoring, and mental health, as well as the “gray zone” of people who are neither sick enough to require treatment nor healthy enough to function.

It is aimed at anyone working in the health sector or with consumers, and demonstrates how new perceptions of health influence both behavior and identity.

Participants gain a solid analytical foundation, concrete courses of action, and a framework for understanding the changes they are already experiencing.

From curling to bowling — what the shift in Danes’ approach to children means for education, organizations, and leadership

The way we treat children is an early reflection of society—and it is changing rapidly. The "curling" culture has peaked, and a backlash is underway, with consequences for schools, workplaces, and organizations.

The presentation traces the shift from curling to “bowling” and explores what this means for teaching, leadership, recruitment, and culture. It is based on Pattern-Based Foresight® and identifies emerging behaviors before they become apparent to everyone.

The target audience is anyone who works with or around children and young people—from schools and local governments to businesses and HR departments.

Participants will gain insight into the trends, learn specific strategies, and gain a head start in navigating them.

Eva Steensig provides vivid, concrete, and inspiring insights into the changes that will affect our behavior in the workplace in the future. With wit, humor, and factual content from extensive research, she presents participants with the management opportunities that arise from these changes.

Customer service, purpose/positioning, innovation, citizens, value creation and strategy, growth/innovation, change, target groups, identity, health, beauty, gender roles, family life, and many more.

Eva Steensig helps participants understand younger generations and avoid pitfalls, assumptions, and misunderstandings, while drawing on entertaining and thought-provoking concrete examples from her extensive research. Eva focuses on what shapes young people and what it takes to lead, recruit, or sell to them.

Trends in new behaviors and needs — where are Danes headed?

Something fundamental is changing in Denmark—rapidly and with great force. It is already affecting markets, workplaces, and relationships, and will determine who succeeds over the next 1–5 years.

Behind these developments lie clear patterns, identified using Pattern-Based Foresight® (93% accuracy). These are not trends, but an accurate picture of what is already underway.

This lecture is intended for companies, organizations, and leaders who want to understand and respond to these developments. The audience will gain insight into topics such as the blurring of lines between true and false and online and offline, new forms of masculinity, a backlash against "woke" culture, a generation of young people who are more focused yet more vulnerable, and a growing culture of resistance.

The lecture is both entertaining and serious, highlighting a paradigm shift that is changing the rules of the game. Participants gain a clear picture of the future, a shared understanding, and concrete guidelines for action.