Trends don’t just appear out of thin air. They are also not so unpredictable and unexplainable that it is only exceptionally creative or intuitive people that can identify them.

Trends start as phenomena that follow a specific pattern over time, and by observing specific people, cultures, and contexts, it is possible to pinpoint trends from their infancy to maturity.

By comparing the trend with previous similar trends, it is possible to predict a trends evolution via trend development processes, experience, and perspectives.

The process most often begins with a small group of progressive people becoming interested in something new and over time a larger and larger part of people will follow.

This process is very evident for concepts that include a considerable degree of novelty.

There is also an almost built-in law that dictates that everything evolves in opposites. What is hot or trendy, is almost always the opposite of what has just been.

In other words, it is a span between thesis and antithesis that is the trend’s eternal dynamism.

Each time the avant-garde is obtained by imitators, it becomes ‘untrendy’, and the process starts all over again.

Want to know even more about the discipline in and thinking behind trend forecasting?

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