Li Edelkoort
Webinar AW 26/27

Lifestyle, fashion, trends & textiles

Date: To be announced

Instinct and animalism

Li Edelkoort: Trend webinar AW 26/27

“For centuries, philosophers have questioned what makes us who we are. One of the most remarkable recent answers is that we are in fact human animals. And so, we belong to the animal world whenever we consider our origins.”

Li Edelkoort will share her latest trend forecasts, offering an unparalleled glimpse into the future of design, fashion, and lifestyle with a unique focus on instinct and animalism. The webinar is based on the trend books ‘Colours AW 26/27: Animalism’ and ‘Trends & Textiles AW 26/27: Instinct’.

What to expect from the webinar

  • Designers and product developers
  • Concept developers, brand developers, and product owners
  • Brand, media, and communication professionals
  • Professionals working creatively with:
    • Fashion and accessories
    • Furniture and interior design
    • Decoration and styling
    • Photography and conceptualization
    • Trends, colors, and lifestyle
  • Journalists and buyers
  • Those involved in seasonal work, including SS26 and AW26/27 planning

Li Edelkoort's webinar will benefit

  • Designers and product developers
  • Concept developers, brand developers, and product owners
  • Brand, media, and communication professionals
  • Professionals working creatively with:
    • Fashion and accessories
    • Furniture and interior design
    • Decoration and styling
    • Photography and conceptualization
    • Trends, colors, and lifestyle
  • Journalists and buyers
  • Those involved in seasonal work, including SS26 and AW26/27 planning

Med i billetten får du sæsonens farver til AW 26/27

‘pej colour’ er den kommercielle farvebog med sæsonens mest nødvendige farveinspiration. Den fungerer som et uundværligt værktøj for professionelle og kreative aktører, der søger præcis trendinspiration til farvevalg og farvekombinationer. Bogen skabes af et stort team af interne og eksterne trendeksperter, og efterår/vinter 26/27 er ingen undtagelse.

Som en ekstra gave til alle deltagere på trendkonferencen tilbydes ‘pej farvevifte’ – et helt nyt værktøj udviklet i 2024. pej farvevifte er designet til at understøtte den kreative proces og gøre farvearbejdet endnu mere intuitivt og inspirerende. Dette nye værktøj fungerer som et supplement til pej colour og giver endnu flere muligheder for at arbejde med farver på en fleksibel og brugervenlig måde.

Lidewij Edelkoort – The Trend Guru #1

Li Edelkoort is one of the world’s most influential trend forecasters and analysts. Originally from the Netherlands, she has been a prominent figure in the fashion, design, and lifestyle industries for decades. Edelkoort is renowned for her ability to predict trends long before they become mainstream. Her expertise extends beyond fashion, encompassing interior design, art, technology, and consumer behavior. Her analyses are often both profound and visionary.

Edelkoort began her career in Paris as a stylist and later established her own trend analysis firm, Trend Union. Her company advises major international brands such as Coca-Cola, Siemens, and L’Oréal. She has also served as the dean of Design Academy Eindhoven, where she has significantly influenced the development of design education.

Known for her holistic approach, Edelkoort considers societal developments, cultural movements, economic conditions, and technological advancements to identify emerging trends. Her work is deeply rooted in observing and understanding human behavior.

INNER CHILD

2026 Home & Interiors

Recently, details from childhood have slowly penetrated the fashion and lifestyle spheres, introducing a more naive approach to design and colour. This search for the childish marks the beginning of a much broader quest for innocence, happiness and joy. Threatened by the extinction of our species (through the climate crisis and / or bots taking control) people are faced with doom and decide to sidestep our depressing times by lifting their spirits, travelling back to their childhood to recall the insouciance of being a kid.

The inner child can become a powerful psychological tool; for example, when we write or draw with our wrong hand, we can become a toddler again and mentally incarnate childhood. Such liberating exercises are inspiring contemporary designers to help us reassess who we truly are and bring back a certain feeling of lightness and freedom; we feel content to be alive and curious about tomorrow. This forecast is therefore a timely learning curve that includes creating furniture from cardboard to building house, drawing, sculpting, painting, exploring, imagining, flying, and most importantly, cuddling. A major movement that simultaneously helps heal trauma and solve mysterious issues that lay dormant in our psyche and body. Brightening our days with items for the home that exude joy as an antidote to our morose times.

— Lidewij Edelkooort

Details

Online april 24th 2025

10:00 AM – 2:00 PM
Online via Zoom

10:00 AM – 2:00 PM
Online via Zoom

Price

DKK 0.000,- / € 000,-

per participant

Prices are calculated in DKK and € and are excluding VAT and payment fees

Program

To be announced

Trends · Farver · Inspiration · Tidsånd · Trends · Farver · Inspiration · Tidsånd

– Flere navne på vej –

Program

Empty tab. Edit page to add content here.
Empty tab. Edit page to add content here.
Empty tab. Edit page to add content here.
Empty tab. Edit page to add content here.

"Tak for en god trendkonference AW 25/26 i Herning.
Vi vil bare rose jer og fortælle at hele dagen var rigtig, rigtig god og gav stor værdi for os.
Vi har før kritiseret jer en lille smule for, at farver og stil fyldte for lidt. Det synes vi, at I har rettet op på. Tak for det. De to indlæg udefra med Maria og Mads, var meget interessante, vedkommende og yderst værdifulde. Så alt i alt bare tak for en dejlig dag."

– Elna Maria Bruun Purchasing manager, Ib Laursen