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Experience two trend experts: Dagny Thurmann-Moe & Louise Byg Kongsholm
Trend update
Trends and colours to watch the coming years
October 28th 2024
1:00 to 3:00 PM
Explore future trends and the power of colour
Join us for an engaging 2 hour webinar with industry experts Dagny Thurmann-Moe and Louise Byg Kongsholm as they explore the future of consumer trends, retail trends and colour trends.
Get insights into the major trends driving consumer behaviour and the theory behind trend sociology. Discover how emerging behaviors will shape retail design, with a particular emphasis on the impact of colour theory.
Louise Byg Kongsholm
Louise Byg Kongsholm will explore the zeitgeist and megatrends amidst turbulent times. With a keen eye for detail, she offers profound insights into consumer behavior and market dynamics. Recognized for her adeptness in pinpointing and analyzing trends across various domains including fashion, interior design, food, and retail, Louise is highly regarded for her ability to connect overarching societal shifts with precise market alterations and consumer preferences. Her unique perspective makes her a coveted speaker and consultant, bridging the gap between macro-level trends and micro-level impacts.
The webinar will also include a brief introduction to the methods and terminology in trend forecasting, so that attendees can distinguish between micro and megatrends and envision themselves as trend spotters in their own right.
Dagny Thurmann-Moe
Dagny Thurmann-Moe is a leading Norwegian colour expert and the founder of Koi Fargestudio. She specializes in interior, architecture and product design, using her deep knowledge of colour to transform interior and urban spaces and objects. Thurmann-Moe is also recognized for her work in colour forecasting, where she identifies upcoming colour trends that influence design across various industries. Her expertise in developing colour palettes has made her a sought-after consultant for brands aiming to create products that resonate with consumers. Through her innovative approach, she has become a key figure in shaping the use of colour in urban landscapes, interiors, institutions and products.
Dagny will share insights from her transformative work, illustrating how thoughtful and informed colour strategies can enhance well-being and influence consumer behavior and needs in the years to come.
Date
October 28th 2024
1:00 to 3:00 PM
Individual Zoom links will be sent to participants 24 hours in advance. Please log in 5-10 minutes before the webinar, ensure your audio is working, and minimize potential disturbances.
Price per participant
DKK 500,- / €65 excluding VAT
IMPORTANT: Only paying participants will get access to the webinar.
What you get
- 2 hours intensive trend update
- Invaluable insights
- New perspectives