Eva Solo, a leading company in kitchenware and interior design, sought a market and target group analysis as a foundation for strengthening their communication strategy.

Pej Gruppen and Noehow conducted an analysis that included the identification of four target groups, an evaluation of the awareness of Eva Solo and competing brands, as well as an assessment of the company’s market positioning. The goal was to provide a foundation for precise recommendations regarding communication platforms and strategies that would optimize the brand’s visibility and appeal to the right customers.