SuperBrugsen in Auning sought insights into the local area’s target groups, demographic development, and life stages to strengthen its positioning and develop targeted action plans.

The analysis included a target group analysis from multiple perspectives (life stages, generations, segmentation models) as well as a thorough market and competitor analysis. The findings led to detailed target group descriptions and strategic plans for future initiatives, ensuring alignment with the customer base’s needs and improving market position.

“As a strategy facilitator over two afternoons, Louise was outstanding. Louise engaged the entire board and brought out the best in all of us. Analysis, knowledge, and strategy at a high level – but down to earth. Five stars from us!”
– Ulrik Torp Kvistgaard, Chairman of the Board, SuperBrugsen Auning