keynotes / ...

Mads Arlien-Søborg

Mads Arlien-Søborg is one of Denmark's leading trend researchers and is known from a range of popular TV programs where he shares his expertise in design, lifestyle, and consumer trends. He is also frequently quoted in both Danish and international media and is a prominent speaker across Scandinavia.

Book madsView Mads' Danish talks and keynotes

Architecture · Design · Colors · Communication · Trends ·

Mads Arlien-Søborg is one of Denmark’s most recognized authorities in design and lifestyle. With a versatile background ranging from his role as a trend researcher at pej gruppen to being the news editor for Bo Bedre, as well as experience as an independent design consultant and journalist, he brings a holistic approach to his expertise.

His guidance helps companies in the design and lifestyle sector navigate the complex landscape of future trends, consumer behavior, and market dynamics. With a unique ability to identify and analyze trends, he is a sought-after advisor who provides tailored solutions to meet the ever-changing needs of the lifestyle industries.

In addition to his consulting work, Mads Arlien-Søborg is a frequent contributor to both Danish and international publications. He has also made a name for himself in the media landscape as the host of DR programs such as ‘Vilde Huse’ and ‘Vilde Hoteller,’ where he manages to combine his professional expertise with compelling communication skills that appeal to a wide audience.

Lifestyle 1: Trends & Zeitgeist

Get updated on the latest trends and tendencies within a specific season or for a more general overview of the coming years. The world is hyperglobal, and current trends impact a wide range of disciplines, placing the many trends and tendencies into a larger collective narrative. This lecture is for those who want a comprehensive overview of the most important trends and tendencies (both small and large) across all lifestyle industries.

Lifestyle 2: Consumption & behavior

Do you want to stay one step ahead of your customers or your competitors? Do you want to know what's happening in the future? Get a sense of our future consumption patterns, our habits and routines, our opinions and attitudes towards life, the environment, and society? Our consumption patterns and attitude markers are dynamic and constantly evolving, influenced by many external impulses. This lecture presents various scenarios on future consumption and behavioral trends so that you are better prepared for the future.

Lifestyle 3: The new normal

After some challenging years with COVID-19, we are "returning" to more normal conditions. But what is the "normal" state, really? We will increasingly experience it as a new normality, and in the coming years, we will see several different parallel trends. We need to learn to navigate in this new normality, and many businesses are facing new choices.

Design 1: Interior Trends

Get an overview of the most important interior design trends of the time in this inspiring lecture on design and home decor. Danes are more passionate about home decor than ever before. TV shows, magazines, blogs - there's plenty of inspiration. In fact, so much that you can easily lose track. Whether you are a professional or a consumer, there may be a need to gather the many impressions in a coherent way, so that it makes sense to you. In this lecture, we will look at the most important style directions, colors, materials, and shapes that will define homes and interior design in the upcoming seasons.

Design 2: More or Less?

More or less? Maximalism or minimalism? In what direction is the trend compass pointing? Minimalism has been the overwhelming trend in recent years. With COVID-19 and war in Europe, the home has become our safe haven, but after two years of Zoom meetings and Netflix series, maximalism feels like a fresh and liberating style. More colors, more texture, more lighting, more unique objects, and creative solutions. We want it all - past, present, future - and preferably all at the same time and place. We also call it 'Newstalgia' - nostalgia and energy in wonderful harmony, more than ever before.

Hotel & hospitality: The Unique Hotel Experience

What does the future of hotels and hospitality experiences look like? Our choice of hotels and restaurants primarily revolves around experiences. We are willing to travel far for a unique experience. Therefore, it is important to create and convey a clear story about the hotel or restaurant. It is not enough just to call yourself a design hotel or a gourmet restaurant. The presentation introduces new and inspiring hotel and restaurant concepts that, in various ways, translate unique concepts into exceptional experiences.

Architecture: Trends in modern architecture

A classic assertion is that architecture has a long lifespan and is therefore not subject to the trends and tendencies of the time. This lecture challenges that (outdated) prejudice and shows how contemporary architecture and urbanism are highly influenced by Zeitgeist, our lifestyle patterns, and our future. The fact that you can embed and subsequently read the many trends in architecture is precisely what makes architecture interesting and relevant at all times.

Book speaker

Sending an inquiry is not binding. Please feel free to contact us if you would like more information or have any questions at 9711 8900 or [email protected].

DD dash MM dash YYYY
Dit navn(Required)
This field is for validation purposes and should be left unchanged.