DFDS (The United Steamship Company) sought an analysis of their market and target groups to strengthen their position in the market.
Noehow and Pej Gruppen identified key target groups and analyzed their awareness of DFDS, including usage and consideration patterns based on demographics, lifestyle, and life stage. By exploring the target group’s interests and attitudes, we were able to tailor recommendations for new initiatives. Analysis of competitors and market dynamics provided insights into DFDS’s positioning and opportunities for differentiation.

“The workshop conducted by you was very inspiring. It provided an exceptionally good insight into the zeitgeist and trends within the segments that are most important to us. The fact that it was delivered in a sharp and humorous way made it even more engaging. It was also great that concrete tools were brought to the table. Too often, such presentations remain broad and with somewhat ‘fluffy’ input, but here, we received specific actions and tools to move forward with.”
– Head of Route Marketing DFDS, Jette Vestergaard.