Trend forecasting insights
Spirit of the time
The spirit of time is the sum of the many trends that layer upon layer control the norms, attitudes, and actions during a specified period. These attitudes and actions reflect the fundamental values that permeate everything and that are not discussed.
A good indicator of the spirit of the time is, what the public debate is characterised by, what generally fills everyday conversation, the range of TV programs and the magazines on the shelves in shops.
Many also talk about the sign of the times, i.e., specific products during a given period, which can be seen as manifestations of the spirit of the time.
The spirit of the time is the framework for our lives and says something about what we care about, and it is therefore quite interesting to understand, seeing it can also help us get a grip on why different phenomena emerge and disappear, and the direction they take along the way.
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24 months ahead of season
pej first colour
pej first colour is the worlds earliest trend material for the lifestyle industries. It is published 24 months ahead of the the actual season, and is targeted the many creatives who need a very early indications of the seasonal colours.
16 months ahead of season
pej toolbox
pej toolbox is the ultimate trend material for those working with trends, concepts, collections and products. The trend book offers inspiration, trends and colours for the lifestyle industries and is very detailed in the seasonal direction provided.
15 months ahead of season
pej colour
pej colour is a colour card and is the basic trend material needed by industries like ladies fashion, mens fashion, kids fashion, sport, lingerie, interior textiles, interior, paint, gifts, packaging, graphic etc.
Kids trends
pej kids
pej kids 2020+ is the third publication of pej gruppen’s trend books for brands working with children and families with children. In this new edition of pej kids you will get the most important Scandinavian trends and colours forecasted for the coming years targeted future babies, toddlers, kids, tweens and families in everything from concept to product as well as packaging and marketing.
Flowers & plant trends
pej greenery
Unique trend report with a focus on future flower and plant trends with Pantone references, plant and flower names, mood inspiration and suggestions for styling. You can access the pej greenery report via the pej group's online universe pejtrend.com.