The Avant-garde movement originated as a radical political force in 19th century France, aiming to bring about social change through art and aesthetics. Challenging mainstream society, avant-garde artists defied conventional norms and rejected both high-end luxury and mass-produced mediocrity. They denounced artificial culture and consumerism, considering industrial manufacturing as soulless artifacts.

Today, there is a renewed Avant-garde spirit, fueled by concerns over excessive wealth and wasteful mass production. It seems that society is moving out of control, and so these creative forces unite to combat violence with beauty, emphasizing quality over quantity. The goal is to foster unity, compassion, and human creativity in the face of impending cultural conflict. By embracing a shared vision of original ways of creation. The consumer becomes the collector, curating their own existence.

The webinar is for designers, product developers, journalists, procurement, communication professionals and other professionals who work creatively with decoration, styling, photography, conceptualisation, trends, colours and lifestyle.