Consulting
Trend, tidsånd, forandring og fornyelse er centrale begreber i den konsulentbistand, pej gruppen tilbyder virksomheder, organisationer, advisory boards og bestyrelser. Mere end 500 virksomheder og organisationer har gennem årene benyttet pej gruppens projekt- og konsulentafdeling til større eller mindre opgaver.
The portfolio also includes specific consulting assignments, trend reports, and trend briefings, as well as strategic guidance for departments, management, and the board of directors. In addition, the Pej Group’s skilled staff are available to serve on committees, advisory boards, and boards of directors—with a particular focus on strategy, adapting to the spirit of the times, trends, and consumer behavior.
How can we help you?
In a world where change is the only constant, the ability to see the big picture and maintain perspective is more in demand than ever in the lifestyle industries. These industries depend on their ability to interpret the spirit of the times, trends, and consumer behavior in order to keep pace with developments.
Over the decades, the Pej Group’s client base in the project and consulting sectors has evolved from focusing exclusively on fashion companies to encompassing a broad spectrum of lifestyle industries. This includes everything from furniture design, interior design, food, media companies, trade and interest groups, event planners, and travel agencies to retail and e-commerce.
pej gruppen a relevant overview and perspective that enables companies to prioritize and focus on what truly matters for the development of new products and services. We help adapt communication and sales to changing times, so you’re always one step ahead. With pej gruppen your side, you’re not just prepared for the future—you’re helping to shape it.
For nearly 50 years, pej gruppen has pej gruppen projects and consulting services to a wide range of players in the lifestyle industries. Our talented team of consultants possesses a wide range of expertise, covering everything from strategy and development, concept development, colour and material selection, branding, and communication, to general advice on the spirit of the times, trends, and consumer behavior.
Our consulting work is based on solid experience, thorough research, and excellent communication skills—both verbal, written, and visual. We believe that effective communication is the key to successful consulting and project management.
When necessary, we also bring in external experts. Our extensive network of skilled professionals means we can handle almost any type of project, from color matching to strategic positioning. Regardless of the scope or complexity of your project, you can trust that pej gruppen the resources and expertise needed to handle it effectively and professionally.
The tasks handled by pej group’s consultants vary widely. These may include adjusting the colors in an existing product line, streamlining a collection that has become too broad, or selecting materials and colors for new product launches. The creative collaboration takes place with Pej Group’s in-house trend editors, who have many years of experience and know how to immerse themselves in the client’s product range and target audience.
At the strategic level, the Pej Group’s consultants assist with large-scale processes and workshops facilitate strategic planning—either by taking full responsibility for the entire process from start to finish or by serving as a speaker or providing input into an existing process. We can prepare comprehensive trend reports in specific areas, as well as offer concrete, hourly-based consulting on specific products and launches.
We also offer opportunities to participate in committee work, advisory boards, and boards of directors. Here, Pej Group consultants participate on an equal footing with all other members, but specialize in the spirit of the times, trends, and consumer behavior—thus serving as the “devil’s advocate” who constantly ensures that strategies, action plans, and launches hit the mark.
It is usually companies that want to capitalize on a trend in a targeted way that utilize Pej Group’s consulting and project support. Consulting assignments can range in duration from two hours to six months or more. “We always have consulting assignments and projects underway. It’s typically the clients who want to dig a little deeper into the trend who use this service, but we also have assignments of a more strategic nature,” explains CEO Louise Byg Kongsholm.
The strength of the pej group lies in our ability to support the entire trend- and lifestyle-based value chain. This encompasses everything from strategy, trends, innovation, design, and product development to marketing, distribution, and sales. Our team of experienced consultants, trend analysts, and strategic thinkers is ready to step in, whether you need minor adjustments to a collection or assistance with major strategic projects.
We provide a clear overview of the most significant developments in the areas relevant to our clients. We offer assistance in addressing challenges and provide guidance on potential solutions. Whether you’re facing a minor challenge or a major strategic decision, we’re here to help.
pej gruppen always ready to provide constructive feedback on all inquiries. We are happy to play the role of “devil’s advocate,” challenging the status quo and helping you see things from new perspectives. Our consulting projects can cover a wide range—from short talks and presentations to testing strategic plans and organizing large conferences or seminars. Regardless of the scope of your project, you can count on pej gruppen insightful and valuable assistance.
What do we do?
pej gruppen an overview and insights into developments in the zeitgeist, trends, lifestyle, and consumer behavior. This makes it possible to adapt strategies, products, services, communications, and sales channels in line with market trends.
We offer a wide range of services, including consulting for both large and small projects, strategic guidance for specific launches, trend reports, lectures, facilitation, and workshops. We also serve as members of advisory boards, committees, and boards of directors. In addition, we offer copywriting, magazine production, advertorials, and general consultation on branding and communication. With pej gruppen , you pej gruppen a partner who can help you navigate a world in constant change.
- Board Navigation
- Strategic positioning
- Future-proofing
- Trend Update
- Analysis of the Spirit of the Times
- Action Plans
- Product Line Optimization
- Launch plans
- Branding
- Communication
pej gruppen a clear overview of the most significant developments in trends, lifestyle, and the spirit of the times. We help you tackle challenges and offer guidance on potential solutions. No matter the scope of your challenge, we’re ready to provide constructive feedback and play the role of “devil’s advocate.”
Our consulting services are based on our in-depth knowledge of trends, lifestyle, the spirit of the times, business development, consumer behaviour, change, and innovation. When you choose pej gruppen your advisor, you benefit from our broad perspective, which is not limited to a single area. Our commercial experience has been built up over more than 45 years, and it is this experience that we use to guide our clients.
The Pej Group’s independence means that our consultants can act as “devil’s advocates” when working to decipher consumer needs. This builds a high level of trust, as our sole interest is in providing the best possible advice. From this vantage point, we can “put to the test” strategies, product ideas, concepts, and more, and assist companies that need input and constructive feedback.
Our consulting services can be provided on an hourly basis or for a flat fee for larger projects. We also offer participation in advisory boards or board meetings, either through a single presentation for a flat fee, or for an annual fee that covers participation in all meetings on an equal footing with all other members. Whatever your needs, pej gruppen is pej gruppen to help you navigate a world in constant change.
Consumer priorities and the spirit of the times have a significant impact on a company’s business foundation. It is therefore crucial that senior management, advisory boards, and boards of directors have a deep understanding of the spirit of the times in order to act and plan effectively in both the current and future climate.
pej gruppen “navigation” to advisory boards and boards of directors that need guidance in a world constantly shaped by shifting trends and consumer behavior. We provide overview, perspective, focus, and innovation to boards that need to look beyond short-term issues and gain a clear understanding of the industry, the spirit of the times, lifestyle, and much more.
With our help, you can look ahead, envision a clear path forward, and steer your board and company in the right direction. We help you understand how current trends are affecting your business and how you can use this knowledge to make better decisions and build stronger connections with your customers.
Participation on an advisory board or serving on a board of directors can be compensated either on an hourly basis or through a fixed annual fee. Regardless of the scope of your needs, pej gruppen is pej gruppen to help you navigate a world in constant flux.
We also give lectures
More than 150 lectures a year are a testament to his relevance and exceptional communication skills.
A lecture is a great way to gain new knowledge and inspiration. All of the speakers at pej gruppen able to analyze the present and the future, articulate the spirit of the times and current trends, and make these relevant to the audience.
Presentations can cover general macroeconomic trends, the spirit of the times, trends, and consumer behavior. They can also focus on specific fashion and interior design trends—including both general trends and season-specific guidance on style, colors, materials, and packaging. We always tailor our approach to your specific needs.
In addition, we have an extensive network of other trend researchers and speakers who are always available to assist—so please don’t hesitate to contact us for more information.
