The year 2024 marks a crucial time where the focus on green spaces and plants intensifies. After a period marked by external crises that left us overwhelmed and on pause, we now face a consumer who is ready to step out of the shadows of crises. This is a consumer taking control of everyday aspects that we can individually influence and actively seeking a path through a life that aligns with our individual values.

The consumer now navigates through existence in an uncompromising and action-oriented manner, leaving behind value-based imprints and rethinking established routines. Our values and attitudes become clear and stand as beacons in our daily lives. At the same time, we look back at the past with a nostalgic feeling, connecting it to something safe, good, and harmonious, creating a deep link between the past and the present.

When it comes to pots, vases, and general decor, we will witness a revival in innovative designs that stand out and have a unique touch. There will also be designs with a hint of nostalgia and vintage, creating a deep connection to our roots. Within the world of plants, we will experience a resurgence of large, broad leaves, while still being fascinated by the beauty that nature has to offer. This is a time when we embrace the green, the natural, and the authentic, allowing it to shape our lives and our surroundings.