pej trend
Key coloursSS 2027
Privacy policy
Our demands on life are changing. In a time where we are constantly available and the boundaries between work and leisure are blurring, a longing for peace and presence is growing.
We live in a world of endless notifications, with demands for performance and visibility coming from all sides. In the midst of this, there is an urge to retreat and protect your privacy, your relationships and what feels real and meaningful. It's about finding that quiet oasis, a physical or mental space where you can be yourself without having to perform, explain or share.
In a reality where everything needs to be documented, liked and shown off, holding something back becomes an exclusive value. Choosing not to share everything and not being available all the time becomes a luxury. Insisting on privacy is no longer a sign of introverted closedness, but an expression of awareness. An everyday life where you decide who and what is allowed access. Where it's allowed to be alone and where it's actually a gift to be able to keep something completely to yourself.
Why does pej trend choose four key colors and how do they fit with the season's theme?
Every season pej trend selects 48 colors for the trend materials 'pej toolbox' and 'pej colour'. These colors are carefully selected based on several years of color development and future direction. Out of the 48 colors, four key colors that are particularly relevant for the season are launched to inspire anyone working with fashion, interior or other forms of visual design.
PANTONE 11-0510 TCXAfterglow
Think milk with a hint of vanilla. Pantone Afterglow is soft, creamy and just warm enough to feel sensuous. The color is calm and timeless, lifting the light in a room without stealing attention. A delicate neutral that feels more like mood than colour.
PANTONE 18-1662 TCXFlame Scarlet
The red colour brings to mind sunny days on the Mediterranean coast, beach umbrellas, tiled terraces and postcards from a 70s beach hotel. Flame Scarlet is the color of southern joie de vivre, retro swimsuits and carefree summer moments.
PANTONE 13-4306 TCXIce Melt
Ice Melt is a cool, light blue with an almost meditative quality. It invites you to retreat a little - from noise, demands and constant activity. A colour that does not seek attention, but leaves room for inner space and what arises in the silence.
PANTONE 17-6009 TCXLaurel Wreath
Laurel Wreath is a deep green colour with a romantic and nostalgic expression. It signals presence, contemplation and a special care for nature and the handmade. The color combines aesthetic sensibility with emotional calm, creating space for the quiet, the beautiful and the sensing.
The colors shown here are digital simulations of the PANTONE® Colours and may not match PANTONE-identifies standards. Consult current PANTONE Colour Publications for accurate color. PANTONE® and other Pantone trademarks are the property of Pantone LLC in the United States and/or countries. PANTONE LLC, 2020.
Bestil pej toolboxSS 2027 allerede nu
You can now order pej toolbox and get a unique insight into the season's colors, trends and key consumers.
