The pej group’s children’s trend book is targeted at the babies, toddlers, children, teenagers and families of the future – in everything from product development, packaging design, to marketing your new children’s collections.

pej kids is the 4 children’s trend book that the pej group’s trend team has designed for product development and new inspiration for the Scandinavian children and their families.

As always, children can children in different places in the organization, depending on whether the development process has just started or whether the process has reached the launch and marketing part. Everyone can find input, texts, colors and lots of inspiration in the book, which is now also online.

Targeted: Designers, product developers, procurement, communications people and other professionals who work creatively in children’s fashion, interior design, decoration, styling, photography, trends, colors and lifestyle in general.

In the new pej kids you get all the essentials from the coming years’ most important trends and tendencies in fashion, interior, food, packaging, retail, legs and media, and the trend book generally embraces all the lifestyle industries that deal with concept, product and service development for children and families with children. As something completely new, we chose more trend, color and image inspiration on our new online portal which emerged during pandamia: www.pejtrend.com which is extremely relevant when dealing with the Scandinavian child consumer and need to work with colors and trends online.

pej kids draws on the pej group’s over 30 years of experience in trend book publishing, and as with any family increase, we are with this third children’s trend book again really excited and happy. We hope that it will bring great joy to everyone in the company in the coming years and contribute to design, purchasing, sales and marketing speaking the same language.