2022 will see consumers who feel a bit torn. There are those who need peace and space around them where there should not be too many things and too much going on when it comes to plants. And then there are those who yearn for fun, colours and plenty of action going on. For both spring and summer as well as autumn and winter, we see opportunities for both parties. Christmas is a combination of both where there is room for the calm, but also the festive input.

The outdoor life has become an existential part of many people’s lives during the corona pandemic, and this will continue to be an important companion in order to achieve harmony in life. Therefore, we will see that many people still want to dive into nature and experience what nature can provide. Gathering has become a hobby for many – there is an increasing interest in going out into the nature and find what our ancestors also lived on. In general, finding alternative ‘ingredients’ and using what you can find is an increasing luxury for Flomacy many consumers. This also means that plants and flowers are often being put together in marvelous ways resulting in creative solutions.