How we help our customers achieve success

Projects & cases

What can we help you with?

Understanding the zeitgeist and trends can be challenging. At Pej Gruppen, we aim to make these concepts accessible and practical for you.

Below, you can explore some of the tasks we have completed in the areas of color consulting and trend reports.

Feel free to contact us to discuss your specific needs, so we can deliver tailored solutions and create strong results together with you

Concrete cases

Below, you can read about some of the projects we have been involved in.

Color expertise for new launchesand color adjustments

If you need color consulting, we can help you choose the perfect colors that create a unique expression. At Pej Gruppen, you will receive a comprehensive package with inspirational images, color names, and combination suggestions.

At Pej Gruppen, we have had the pleasure of collaborating with several clients on color-related projects. It’s up to you whether you want to involve our color team in the entire design and color process or just consult with us on colors or color combinations. All consultations aim to create visually strong and commercially viable material that is easy to implement.

We have provided color consulting for:

Gesundheitsbehörde
B&O
Danish Crown
Matas
Einladen
Aida
Ester & Erik
Flügger
Ecco
B&O
Leander
Velux
Riisfort
Dali
Silkeborg Wollspinnerei
Virgin Voyages
Dantoy

Industry-specific and customized trend reports

Pej Gruppen’s trend reports are detailed analyses that uncover specific trends or consumer behaviors. The reports are created by both internal and external experts to ensure an in-depth and informative report tailored to each client’s needs.

Do you need help creating industry-specific or topic-specific trend reports tailored to your unique needs and desires?

At Pej Gruppen, our goal is to provide you with in-depth insights into trends and help you stay competitive in a rapidly changing world.

Our trend reports are produced by an experienced team of both internal and external experts, all with backgrounds in trend research. These strong researchers and communicators combine their skills and expertise according to the content of the task, ensuring you receive the most comprehensive and relevant report that meets your specific needs.

To ensure that the trend reports are current and informative, we often conduct interviews with key individuals and stakeholders in the relevant industry. These interviews enrich the content and provide deeper insights into the trends and tendencies that are relevant now and in the future.

You can receive trend reports with the depth, breadth, and time horizon that you desire. We can customize reports from a few pages to extensive works, depending on your needs and preferences. Reports can be delivered in various formats, including PowerPoint, PDF, magazine, book, and more. If desired, we can also provide an oral presentation and briefing of the content.

Our aim is to be your reliable source for industry-specific and topic-focused trend analyses. We are passionate about helping our clients navigate the changing landscape and make informed decisions based on the latest insights and trends.

We have provided trend reports for:

Coop (21 future tracks)
Agra (food trends for the next five years)
Sahva Care (healthcare and retail trends)
Flughafen Kopenhagen (Reise-Einzelhandelstrends)
Reamed (health trends)
DGI (senior communities and life stages, including communication, sports, etc.)
Tulip / Danish Crown (the future of food and trend research as a discipline)
Plus Pack (food and packaging trends)
Matprat (the future of meat and eggs)
Royal Greenland (future consumers, food, and packaging trends)
Ældre Sagen (the future for seniors)
Interflora (the future of retail and online shopping)
Kop & Kande (consumer behavior and retail)
Tårnby- Lyngby Kommune (input for urban renewal project)
Fonden af 1. oktober 1959 (the future of retail)

Here’s what a typical project process with Pej Gruppen often looks like

Schritt 1

Initial meeting

A project always begins with a meeting—either in person or online—where the task is discussed in detail and expectations are aligned. A project plan, time estimate, and budget are developed. Key resources, contact persons are identified, and deadlines and desired deliverables are agreed upon.

Schritt 2

We work

Once the project is approved, work begins with Pej Gruppen’s consultants. This may include color experts, trend experts, graphic designers, etc., who work on the deliverables. Both internal and external resources, as well as key individuals from the client’s side, may be involved.

Schritt 3

First delivery & feedback

The first delivery is made—either through a physical meeting, online meeting, presentation, or workshop. Feedback is then received, and the final adjustments are made by the project team, after which the completed project is delivered as requested.

Schritt 4

Final delivery

The final delivery—whether it’s a color card, trend report, presentation, video, or other format—is now made available. This is delivered either through a personal meeting with a review of the material or via email with notes/comments. Follow-up is arranged as needed.

Do you need a guide to the future?

Send us an inquiry

Send us an inquiry if you need assistance with colors, trends, consumer behavior, texts, publications, or anything else. We are happy to help. Often, we can step in and assist directly; other times, we can connect you with resource persons from our extensive network who can help.

You can also contact us directly.